Gender variance Audience in United States

Gender variance logo

Gender variance has an estimated audience of 385,805 people in United States. 71.6% are female, 28.4% are male, average age 31.7. Top brand affinities: Keene, New Hampshire, Goop, Hebe, Hibachi, Queens College, City University of New York.

Top brand affinities include Keene, New Hampshire, Goop, Hebe, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Gender variance audience skews more female with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.

Category: Politics & Society · Type: Topic

Demographics of Gender variance fans

Demographic split for Gender variance audience in United States
MetricValue
Female71.6%
Male28.4%
Average age31.7
Estimated audience size385,805

Audience persona

The typical Gender variance fan in United States is more female, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gender variance audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop12.98×Internet & Social Media
Hebe15.67×Home & Garden
Hibachi18.4×Food & Beverages
Queens College, City University of New York15.67×Business & Career
Grinch7.97×Movies & TV
Bank account4.43×Business & Career
Dog breed1.94×Pets & Animals
Wok9.86×Food & Beverages
Combat sport2.36×Sports
Grace Slick12.47×Music & Radio
Emperor Entertainment Group15.67×Business & Career
Google Home8.29×Technology & Electronics
Governor of Michigan9.25×Politics & Society
Parral, Chihuahua17.14×Travel & Leisure
Collectable1.81×Kids & Family
Product design2.21×Business & Career
No Escape (1994 film)12.1×Movies & TV
Mackenzie Foy8.22×Fashion & Accessoires
Vocal harmony4.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gender variance audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.88
Early Adopter MentalityPOWER1.72
ExtroversionTHRILL1.58
IndividualismJOY1.57
Urban LifestyleOPEN1.49
Community OrientationOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Gender variance
CountryShare
United States43.3%
Germany15.8%
United Kingdom11.3%

See Gender variance audiences in other countries

More Politics & Society audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Gender variance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.