Gender variance Audience in United States

Gender variance has an estimated audience of 385,805 people in United States. 71.6% are female, 28.4% are male, average age 31.7. Top brand affinities: Keene, New Hampshire, Goop, Hebe, Hibachi, Queens College, City University of New York.
Top brand affinities include Keene, New Hampshire, Goop, Hebe, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Gender variance audience skews more female with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Politics & Society · Type: Topic
Demographics of Gender variance fans
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 31.7 |
| Estimated audience size | 385,805 |
Audience persona
The typical Gender variance fan in United States is more female, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Goop | 12.98× | Internet & Social Media |
| Hebe | 15.67× | Home & Garden |
| Hibachi | 18.4× | Food & Beverages |
| Queens College, City University of New York | 15.67× | Business & Career |
| Grinch | 7.97× | Movies & TV |
| Bank account | 4.43× | Business & Career |
| Dog breed | 1.94× | Pets & Animals |
| Wok | 9.86× | Food & Beverages |
| Combat sport | 2.36× | Sports |
| Grace Slick | 12.47× | Music & Radio |
| Emperor Entertainment Group | 15.67× | Business & Career |
| Google Home | 8.29× | Technology & Electronics |
| Governor of Michigan | 9.25× | Politics & Society |
| Parral, Chihuahua | 17.14× | Travel & Leisure |
| Collectable | 1.81× | Kids & Family |
| Product design | 2.21× | Business & Career |
| No Escape (1994 film) | 12.1× | Movies & TV |
| Mackenzie Foy | 8.22× | Fashion & Accessoires |
| Vocal harmony | 4.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.88 |
| Early Adopter Mentality | POWER | 1.72 |
| Extroversion | THRILL | 1.58 |
| Individualism | JOY | 1.57 |
| Urban Lifestyle | OPEN | 1.49 |
| Community Orientation | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.3% |
| Germany | 15.8% |
| United Kingdom | 11.3% |
See Gender variance audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gender variance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.