George Lucas Audience in United States

George Lucas has an estimated audience of 2,523,863 people in United States. 35.5% are female, 64.5% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Epic film, Superman, Peacemaker, Godzilla, Friends.
The average George Lucas fan in United States is 37.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Epic film, Superman, Peacemaker, with strongest over-indexing on Epic film (8.92× the country average). Demographically, the George Lucas audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Person · Subtype: Entrepreneur
Demographics of George Lucas fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 37.3 |
| Estimated audience size | 2,523,863 |
Audience persona
The typical George Lucas fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Epic film.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 418,684 | 1.51× |
| Texas | 216,486 | 1× |
| Florida | 184,023 | 1.08× |
| New York | 160,463 | 1.14× |
| Illinois | 106,124 | 1.26× |
| Pennsylvania | 88,268 | 1.04× |
| Georgia | 82,227 | 1.06× |
| Ohio | 80,050 | 1.03× |
| North Carolina | 77,492 | 1.02× |
| Michigan | 67,717 | 1.03× |
| New Jersey | 65,452 | 1.02× |
| Virginia | 62,342 | 1.01× |
| Washington | 59,218 | 1.17× |
| Arizona | 56,994 | 1.11× |
| Massachusetts | 53,120 | 1.07× |
| Indiana | 51,166 | 1.11× |
| Tennessee | 50,689 | 1× |
| Maryland | 42,167 | 0.97× |
| Missouri | 42,045 | 1.03× |
| Colorado | 39,623 | 1× |
| Wisconsin | 36,433 | 0.96× |
| Minnesota | 35,092 | 0.97× |
| Oregon | 34,627 | 1.2× |
| Alabama | 34,237 | 0.97× |
| South Carolina | 33,577 | 0.88× |
| Louisiana | 29,732 | 0.91× |
| Kentucky | 29,114 | 0.92× |
| Oklahoma | 28,125 | 1× |
| Utah | 27,504 | 1.22× |
| Connecticut | 26,498 | 1.05× |
| Nevada | 26,315 | 1.08× |
| Arkansas | 20,068 | 0.97× |
| Iowa | 19,498 | 0.94× |
| Kansas | 19,182 | 0.96× |
| Mississippi | 16,974 | 0.82× |
| Idaho | 13,560 | 1.07× |
| Nebraska | 12,779 | 1.01× |
| New Mexico | 11,197 | 0.88× |
| West Virginia | 10,237 | 0.87× |
| Hawaii | 9,678 | 0.89× |
| New Hampshire | 9,662 | 0.97× |
| Maine | 8,357 | 0.92× |
| Rhode Island | 7,561 | 0.94× |
| Washington, District of Columbia | 7,554 | 1× |
| Montana | 6,752 | 0.96× |
| Delaware | 5,710 | 0.82× |
| Alaska | 5,171 | 0.96× |
| South Dakota | 4,683 | 0.8× |
| North Dakota | 4,244 | 0.82× |
| Vermont | 3,628 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Epic film | 8.92× | Movies & TV |
| Superman | 1.95× | Movies & TV |
| Peacemaker | 2.55× | Movies & TV |
| Godzilla | 3.04× | Movies & TV |
| Friends | 1.68× | Movies & TV |
| Limited liability company | 2.5× | Business & Career |
| Superhero | 2.77× | Movies & TV |
| Fantasy film | 2.46× | Movies & TV |
| GameStop | 2.57× | Games |
| Beetlejuice | 2.14× | Movies & TV |
| Adventure film | 2.36× | Movies & TV |
| Science fiction movies | 1.64× | Movies & TV |
| Harrison Ford | 4.4× | Movies & TV |
| Dune | 3.48× | Movies & TV |
| Tumblr | 2.32× | Internet & Social Media |
| Superman (TV series) | 2.79× | Movies & TV |
| Superhero film | 2.85× | Movies & TV |
| Mark Hamill | 6.15× | Movies & TV |
| Western (genre) | 3× | Movies & TV |
| Computer animation | 3.5× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.87 |
| Patriotism | CONSERVATISM | 1.72 |
| Luxury Orientation | PREMIUM | 1.55 |
| Extroversion | THRILL | 1.5 |
| Early Adopter Mentality | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.4% |
| United Kingdom | 7.2% |
| Germany | 5.2% |
See George Lucas audiences in other countries
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Frequently asked questions
How many fans does George Lucas have in United States?
George Lucas has an estimated audience of 2,523,863 people in United States, concentrated in California and Texas.
What is the gender split and age of George Lucas fans?
35.5% of George Lucas fans are female, 64.5% are male, with an average age of 37.3 years.
Which brands do George Lucas fans like most?
George Lucas fans show strongest brand affinity for Epic film (8.92×), Superman (1.95×), and Peacemaker (2.55×) over the country average.
Where do George Lucas fans live in United States?
George Lucas fans in United States are most concentrated in California (reach 418,684), Texas (reach 216,486), and Florida (reach 184,023). These three regions account for the largest share of the active audience.
What other brands do George Lucas fans also like?
Beyond George Lucas itself, the audience over-indexes on Superman (1.95×), Peacemaker (2.55×), Godzilla (3.04×), and Friends (1.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for George Lucas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.