Girls' Night Audience in United States
Girls' Night has an estimated audience of 562,687 people in United States. 76.9% are female, 23.1% are male, average age 39.3. Top brand affinities: Goop, Governor of Michigan, Harlow, Grinch, headspace.
Top brand affinities include Goop, Governor of Michigan, Harlow, with strongest over-indexing on Goop (12.46× the country average). Demographically, the Girls' Night audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Tradition, Indulgence.
Category: Arts & Culture · Type: POI · Subtype: Comedy
Demographics of Girls' Night fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 39.3 |
| Estimated audience size | 562,687 |
Audience persona
The typical Girls' Night fan in United States is more female, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.46× | Internet & Social Media |
| Governor of Michigan | 12.83× | Politics & Society |
| Harlow | 17.41× | Travel & Leisure |
| Grinch | 5.79× | Movies & TV |
| headspace | 12.93× | Health |
| Historic site | 5.72× | Arts & Culture |
| Google Home | 8.69× | Technology & Electronics |
| Dog breed | 1.56× | Pets & Animals |
| Fairy godmother | 9.69× | Literature |
| Wok | 8.43× | Food & Beverages |
| Hibachi | 9.65× | Food & Beverages |
| Nationality | 2.46× | Politics & Society |
| No Escape (1994 film) | 13× | Movies & TV |
| edureka | 42.02× | Business & Career |
| Grace Slick | 9.94× | Music & Radio |
| Vocal harmony | 5.12× | Music & Radio |
| Ken Ham | 22.95× | Business & Career |
| TV Fanatic | 11.97× | Movies & TV |
| Cherish (group) | 11.72× | Music & Radio |
| Hardik Pandya | 14.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.74 |
| Indulgence | JOY | 1.65 |
| Extroversion | THRILL | 1.55 |
| LGBTQ+ Identity | OPEN | 1.52 |
| Risk Appetite | THRILL | 1.42 |
| Mindfulness | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.8% |
| United Kingdom | 12.1% |
| Australia | 7.7% |
See Girls' Night audiences in other countries
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- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
How to read this data
Audience size is the estimated number of people in United States who actively search for Girls' Night. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.