Global Citizen Festival Audience in United States

Global Citizen Festival logo

Global Citizen Festival has an estimated audience of 322,065 people in United States. 63.5% are female, 36.5% are male, average age 40.2. Top regions: New York, New Jersey, California. Top brand affinities: Natural rubber, Nebraska Cornhuskers football, Kasik, Whataburger, Urban Outfitters.

The average Global Citizen Festival fan in United States is 40.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Natural rubber, Nebraska Cornhuskers football, Kasik, with strongest over-indexing on Natural rubber (2.55× the country average). Demographically, the Global Citizen Festival audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Global Citizen Festival fans

Demographic split for Global Citizen Festival audience in United States
MetricValue
Female63.5%
Male36.5%
Average age40.2
Estimated audience size322,065

Audience persona

The typical Global Citizen Festival fan in United States is more female, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Global Citizen Festival in United States
RegionReachAffinity
New York216,13312.01×
New Jersey51,0416.23×
California24,2130.68×
Pennsylvania14,1451.3×
Florida13,4520.62×
Texas12,4340.45×
Connecticut12,3123.81×
Massachusetts8,9761.41×
Virginia8,4531.08×
Maryland6,9641.26×
Illinois6,5730.61×
North Carolina4,8950.51×
Georgia4,8330.49×
Ohio3,8960.39×
Michigan3,6060.43×
Washington2,8040.43×
Tennessee2,7460.43×
Washington, District of Columbia2,3702.45×
Arizona2,3460.36×
Colorado2,3110.46×
Indiana2,1890.37×
South Carolina1,9950.41×
Minnesota1,7530.38×
Kentucky1,5720.39×
Nevada1,4700.47×
Missouri1,4290.28×
Delaware1,3661.54×
Rhode Island1,3561.32×
Wisconsin1,3310.27×
New Hampshire1,2721×
Louisiana1,2620.3×
Oregon1,1780.32×
Alabama1,0680.24×
Oklahoma1,0650.3×
Maine1,0590.92×
Utah9410.33×
Arkansas8020.3×
Iowa7700.29×
Vermont7501.33×
West Virginia7460.5×
Mississippi7100.27×
Kansas6890.27×
Hawaii6340.46×
New Mexico5770.36×
Idaho4920.3×
Nebraska4080.25×
Alaska3830.56×
Montana3710.41×
South Dakota3350.45×
North Dakota3120.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Global Citizen Festival audience
BrandAffinityCategory
Natural rubber2.55×Cars & Mobility
Nebraska Cornhuskers football4.21×Sports
Kasik13.64×Travel & Leisure
Whataburger1.9×Food & Beverages
Urban Outfitters1.98×Shopping
Collectable1.66×Kids & Family
Bank account2.56×Business & Career
Goop5.38×Internet & Social Media
Harlow10.84×Travel & Leisure
Governor of Michigan6.76×Politics & Society
Fairy godmother6.49×Literature
Mathcore6.91×Music & Radio
3D printing2.02×Technology & Electronics
JDSU2.3×Business & Career
Sydney Evan21.35×Fashion & Accessoires
Home staging3.6×Home & Garden
TV Fanatic7.25×Movies & TV
Hipster6.24×Politics & Society
Christmas Gifts3.33×Kids & Family
Hamden, Connecticut11.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Global Citizen Festival audience
TraitClusterScore
SustainabilityBALANCE2.17
Community OrientationOPEN1.83
IndividualismJOY1.69
Early Adopter MentalityPOWER1.69
MindfulnessBALANCE1.62
Urban LifestyleOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Global Citizen Festival
CountryShare
United States62.6%
Canada8.1%
India5.7%

See Global Citizen Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Global Citizen Festival have in United States?

Global Citizen Festival has an estimated audience of 322,065 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Global Citizen Festival fans?

63.5% of Global Citizen Festival fans are female, 36.5% are male, with an average age of 40.2 years.

Which brands do Global Citizen Festival fans like most?

Global Citizen Festival fans show strongest brand affinity for Natural rubber (2.55×), Nebraska Cornhuskers football (4.21×), and Kasik (13.64×) over the country average.

Where do Global Citizen Festival fans live in United States?

Global Citizen Festival fans in United States are most concentrated in New York (reach 216,133), New Jersey (reach 51,041), and California (reach 24,213). These three regions account for the largest share of the active audience.

What other brands do Global Citizen Festival fans also like?

Beyond Global Citizen Festival itself, the audience over-indexes on Nebraska Cornhuskers football (4.21×), Kasik (13.64×), Whataburger (1.9×), and Urban Outfitters (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Global Citizen Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.