A data profile of the people who buy, follow and care about Global Citizen Festival in United States — modelled from more than twelve digital signal sources. Global Citizen Festival has an estimated audience of 321,248 people in United States.
The average Global Citizen Festival fan in United States is 40.2 years old, more female, and lives primarily in New York.
The audience is concentrated in New York, New Jersey, California.
Top brand affinities include Olivia Munn, Sustainable energy, Brittany Snow, with strongest over-indexing on Olivia Munn (31.27× the country average).
Demographically, the Global Citizen Festival audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Global Citizen Festival fan in United States is more female, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Olivia Munn.
The key figures that characterise the Global Citizen Festival profile in United States.
63.5% are female, 36.5% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 40.2 |
| Estimated audience size | 321,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 17% |
Where the Global Citizen Festival audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~200K | 11.45× | |
| 02 | New Jersey | ~50K | 5.89× | |
| 03 | Connecticut | ~10K | 3.62× | |
| 04 | Washington, District of Columbia | ~2K | 2.11× | |
| 05 | Massachusetts | ~10K | 1.72× | |
| 06 | Delaware | ~1K | 1.52× | |
| 07 | Pennsylvania | ~20K | 1.44× | |
| 08 | Maryland | ~7K | 1.27× | |
| 09 | Rhode Island | ~1K | 1.27× | |
| 10 | Vermont | <1K | 1.13× | |
| 11 | Virginia | ~8K | 1.03× | |
| 12 | New Hampshire | ~1K | 0.98× | |
| 13 | Maine | ~1K | 0.98× | |
| 14 | Alaska | <1K | 0.91× | |
| 15 | South Dakota | <1K | 0.89× | |
| 16 | North Dakota | <1K | 0.89× | |
| 17 | Montana | <1K | 0.87× | |
| 18 | West Virginia | ~1K | 0.84× | |
| 19 | Idaho | ~1K | 0.82× | |
| 20 | Hawaii | ~1K | 0.82× | |
| 21 | Nebraska | ~1K | 0.79× | |
| 22 | New Mexico | ~1K | 0.79× | |
| 23 | Mississippi | ~2K | 0.78× | |
| 24 | Arkansas | ~2K | 0.75× | |
| 25 | Kansas | ~2K | 0.74× | |
| 26 | Iowa | ~2K | 0.73× | |
| 27 | Nevada | ~2K | 0.72× | |
| 28 | Oklahoma | ~3K | 0.70× | |
| 29 | Utah | ~2K | 0.69× | |
| 30 | Louisiana | ~3K | 0.68× | |
| 31 | Kentucky | ~3K | 0.68× | |
| 32 | Alabama | ~3K | 0.67× | |
| 33 | California | ~20K | 0.66× | |
| 34 | Georgia | ~7K | 0.66× | |
| 35 | Florida | ~10K | 0.65× | |
| 36 | South Carolina | ~3K | 0.65× | |
| 37 | Oregon | ~2K | 0.65× | |
| 38 | North Carolina | ~6K | 0.62× | |
| 39 | Illinois | ~7K | 0.61× | |
| 40 | Tennessee | ~4K | 0.61× | |
| 41 | Missouri | ~3K | 0.61× | |
| 42 | Wisconsin | ~3K | 0.61× | |
| 43 | Indiana | ~4K | 0.60× | |
| 44 | Colorado | ~3K | 0.60× | |
| 45 | Minnesota | ~3K | 0.60× | |
| 46 | Michigan | ~5K | 0.57× | |
| 47 | Washington | ~4K | 0.57× | |
| 48 | Arizona | ~4K | 0.56× | |
| 49 | Ohio | ~5K | 0.53× | |
| 50 | Texas | ~10K | 0.50× |
The strongest cross-interests of the Global Citizen Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Olivia Munn | Movies & TV | 31.27× | ||
| 02 | Common Sense Media | Politics & Society | 17.19× | ||
| 03 | Alison Brie | Movies & TV | 13.64× | ||
| 04 | Patricia Arquette | Movies & TV | 13.64× | ||
| 05 | Edward Norton | Movies & TV | 13.64× | ||
| 06 | Kristen Schaal | Movies & TV | 13.64× | ||
| 07 | Brittany Snow | Movies & TV | 13.54× | ||
| 08 | GoDaddy | Technology & Electronics | 12.87× | ||
| 09 | Eddie Vedder | Music & Radio | 12.04× | ||
| 10 | Sustainable energy | Home & Garden | 10.24× | ||
| 11 | Anna Faris | Movies & TV | 10.16× | ||
| 12 | Christopher Walken | Movies & TV | 9.93× | ||
| 13 | Kurt Cobain | Music & Radio | 6.76× | ||
| 14 | Renewable energy | Business & Career | 6.59× | ||
| 15 | Paris Jackson | Movies & TV | 6.34× | ||
| 16 | Diane Keaton | Movies & TV | 4.93× | ||
| 17 | FedEx | Business & Career | 3.15× | ||
| 18 | Innovation | Business & Career | 2.82× | ||
| 19 | Airbnb | Travel & Leisure | 2.20× | ||
| 20 | Planet Fitness | Sports | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.03× | |
| Individualism | JOY | 2.11× | |
| Community Orientation | OPEN | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.83× | |
| Luxury Orientation | PREMIUM | 0.87× |
Global Citizen Festival has an estimated audience of 321,248 people in United States, concentrated in New York and New Jersey.
63.5% of Global Citizen Festival fans are female, 36.5% are male, with an average age of 40.2 years.
Global Citizen Festival fans show strongest brand affinity for Olivia Munn (31.27×), Sustainable energy (10.24×), and Brittany Snow (13.54×) over the country average.
Global Citizen Festival fans in United States are most concentrated in New York (reach ~200K), New Jersey (reach ~50K), and California (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Global Citizen Festival itself, the audience over-indexes on Sustainable energy (10.24×), Brittany Snow (13.54×), Alison Brie (13.64×), and Renewable energy (6.59×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Global Citizen Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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