Golden Rule Audience in United States

Golden Rule logo

Golden Rule has an estimated audience of 405,648 people in United States. 66.9% are female, 33.1% are male, average age 31.7. Top regions: Texas, California, Florida. Top brand affinities: Goose (band), Israel, Governor of Michigan, Goop, Public speaking.

The average Golden Rule fan in United States is 31.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goose (band), Israel, Governor of Michigan, with strongest over-indexing on Goose (band) (6.77× the country average). Demographically, the Golden Rule audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Fictional Character

Demographics of Golden Rule fans

Demographic split for Golden Rule audience in United States
MetricValue
Female66.9%
Male33.1%
Average age31.7
Estimated audience size405,648

Audience persona

The typical Golden Rule fan in United States is more female, around 31.7 years old, with strong Quality Awareness tendencies and a notable affinity for Goose (band).

Top regions in United States

Top regions ranked by reach for Golden Rule in United States
RegionReachAffinity
Texas45,7951.31×
California35,6860.8×
Florida33,3011.21×
New York14,8230.65×
Alabama12,1102.14×
Georgia11,2480.9×
Illinois11,0220.82×
Iowa10,7633.22×
Pennsylvania10,7620.79×
Ohio10,7520.86×
Arizona10,5311.27×
Washington10,4191.28×
North Carolina10,1680.83×
Tennessee8,7111.07×
Oklahoma8,4841.88×
Michigan8,3080.78×
Virginia8,2640.84×
Indiana7,8871.06×
Minnesota7,0241.21×
Missouri6,8971.05×
New Jersey6,3830.62×
Massachusetts5,7930.72×
Kentucky5,7511.13×
Colorado5,4260.85×
Maryland5,2920.76×
Wisconsin4,9620.81×
South Carolina4,7570.78×
Louisiana4,6430.89×
Kansas4,0831.28×
Oregon3,7700.81×
Arkansas3,1710.95×
Utah3,1640.87×
Mississippi3,0980.93×
Connecticut2,9820.73×
Nevada2,9520.75×
Nebraska2,4171.19×
North Dakota2,0162.42×
Idaho1,7650.87×
New Mexico1,7590.86×
Hawaii1,6440.94×
West Virginia1,4610.77×
New Hampshire1,1040.69×
Washington, District of Columbia1,0960.9×
Maine9970.69×
South Dakota9200.98×
Montana9000.8×
Rhode Island6690.52×
Delaware6510.58×
Alaska5350.62×
Vermont4960.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Golden Rule audience
BrandAffinityCategory
Goose (band)6.77×Pets & Animals
Israel1.54×Travel & Leisure
Governor of Michigan5.3×Politics & Society
Goop3.66×Internet & Social Media
Public speaking2.33×Politics & Society
Fairy godmother4.34×Literature
Wok3.63×Food & Beverages
Hipster5.28×Politics & Society
Hibachi4.05×Food & Beverages
Google Home3.26×Technology & Electronics
Noodle (Gorillaz)1.75×Music & Radio
headspace4.49×Health
Grinch1.92×Movies & TV
Cherish (group)5.09×Music & Radio
Historic site1.98×Arts & Culture
Urban horticulture1.61×Home & Garden
Vocal harmony1.89×Music & Radio
Elsword6.77×Games
El Paso County, Colorado5.17×Travel & Leisure
Grace Slick3.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Golden Rule audience
TraitClusterScore
Quality AwarenessPREMIUM1.46
Family OrientationCONSERVATISM1.3
Urban LifestyleOPEN1.28
Need for SecurityCONSERVATISM1.23
Risk AppetiteTHRILL1.22
Community OrientationOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Golden Rule
CountryShare
United States53.8%
India14.0%
United Kingdom7.7%

See Golden Rule audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Golden Rule have in United States?

Golden Rule has an estimated audience of 405,648 people in United States, concentrated in Texas and California.

What is the gender split and age of Golden Rule fans?

66.9% of Golden Rule fans are female, 33.1% are male, with an average age of 31.7 years.

Which brands do Golden Rule fans like most?

Golden Rule fans show strongest brand affinity for Goose (band) (6.77×), Israel (1.54×), and Governor of Michigan (5.3×) over the country average.

Where do Golden Rule fans live in United States?

Golden Rule fans in United States are most concentrated in Texas (reach 45,795), California (reach 35,686), and Florida (reach 33,301). These three regions account for the largest share of the active audience.

What other brands do Golden Rule fans also like?

Beyond Golden Rule itself, the audience over-indexes on Israel (1.54×), Governor of Michigan (5.3×), Goop (3.66×), and Public speaking (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Golden Rule. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.