Rascasse Audience Intelligence

Good Place Audience in United States

A data profile of the people who buy, follow and care about Good Place in United States — modelled from more than twelve digital signal sources. Good Place has an estimated audience of 310,961 people in United States.

#29among Sitcom in United States#4256among Movie / TV Show / Series in United States#8605in Movies & TV

The average Good Place fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arrested Development (TV series), Scrubs (TV series), Elizabeth Banks, with strongest over-indexing on Arrested Development (TV series) (21.14× the country average).

Demographically, the Good Place audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Good Place fan in United States is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Arrested Development (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Good Place profile in United States.

Audience size
311K
in United States
Gender
65.6%♀
34.4% male
Age
40.7
average years
Country rank
#47446
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Good Place viewers

65.6% are female, 34.4% are male, average age 40.7.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Good Place audience in United States
MetricValue
Female65.6%
Male34.4%
Average age40.7
Estimated audience size310,961
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Good Place audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3924%
40-4925%
50+18%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Good Place audience comes from United States.

Worldwide audience distribution share by country for Good Place
CountryShare
United States12.1%
Germany9.6%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Good Place audience in United States is strongest.

Fig. 05

Top regions by affinity

Good Place fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.43×
02Oregon~5K1.42×
03Washington~9K1.39×
04New Hampshire~2K1.28×
05Massachusetts~8K1.25×
06Vermont<1K1.22×
07Colorado~6K1.21×
08California~40K1.18×
09Idaho~2K1.11×
10Washington, District of Columbia~1K1.11×
11Minnesota~5K1.09×
12Nevada~3K1.09×
13Missouri~5K1.07×
14Maine~1K1.07×
15Wisconsin~5K1.05×
16Connecticut~3K1.04×
17Michigan~8K1.03×
18Maryland~6K1.03×
19Illinois~10K1.02×
20Virginia~8K1.02×
21Indiana~6K1.01×
22Rhode Island~1K1.01×
23New York~20K1.00×
24Pennsylvania~10K1.00×
25Arizona~6K1.00×
26Montana<1K1.00×
27Kansas~2K0.99×
28Oklahoma~3K0.97×
29Ohio~9K0.96×
30Alaska<1K0.96×
31New Jersey~8K0.94×
32Iowa~2K0.94×
33Nebraska~1K0.94×
34Hawaii~1K0.94×
35North Carolina~9K0.93×
36Texas~20K0.91×
37Georgia~9K0.90×
38Tennessee~6K0.90×
39Kentucky~4K0.89×
40Arkansas~2K0.89×
41North Dakota<1K0.89×
42New Mexico~1K0.88×
43Florida~20K0.87×
44Delaware<1K0.87×
45South Dakota<1K0.84×
46West Virginia~1K0.81×
47South Carolina~4K0.79×
48Louisiana~3K0.78×
49Alabama~3K0.71×
50Mississippi~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Good Place, United States
0.65×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Good Place audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Good Place audience
#·InterestCategoryAffinity×
01Bulk ApothecaryShopping32.77×
02Scrubs (TV series)Movies & TV30.20×
03Devious MaidsMovies & TV27.86×
04Arrested Development (TV series)Movies & TV21.14×
05Hot FuzzMovies & TV20.00×
06What We Do in the ShadowsMovies & TV19.76×
07BoratMovies & TV16.01×
08ZoolanderMovies & TV15.81×
0930 RockMovies & TV15.09×
10It's Always Sunny in PhiladelphiaMovies & TV14.55×
11The A-TeamMovies & TV13.88×
12Kareem Abdul-JabbarSports13.16×
13Elizabeth BanksMovies & TV12.71×
14Christopher WalkenMovies & TV11.35×
15LongchampFashion & Accessoires10.56×
16Schitt's CreekMovies & TV8.21×
17Parks and RecreationMovies & TV8.06×
18Chevy ChaseMovies & TV7.38×
19Anne HathawayMovies & TV4.62×
20RedditInternet & Social Media2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Good Place audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Good Place audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.83×
ExtroversionTHRILL1.53×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Good Place audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.87×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Good Place have in United States?

Good Place has an estimated audience of 310,961 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Good Place viewers?

65.6% of Good Place fans are female, 34.4% are male, with an average age of 40.7 years.

03

Which brands do Good Place fans like most?

Good Place fans show strongest brand affinity for Arrested Development (TV series) (21.14×), Scrubs (TV series) (30.2×), and Elizabeth Banks (12.71×) over the country average.

04

Where do Good Place fans live in United States?

Good Place fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Good Place fans also like?

Beyond Good Place itself, the audience over-indexes on Scrubs (TV series) (30.2×), Elizabeth Banks (12.71×), What We Do in the Shadows (19.76×), and Devious Maids (27.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Sitcom audiences in United States

See Good Place audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Good Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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