Rascasse Audience Intelligence

Parks and Recreation Audience in United States

A data profile of the people who buy, follow and care about Parks and Recreation in United States — modelled from more than twelve digital signal sources. Parks and Recreation has an estimated audience of 7,781,649 people in United States.

#58among TV series in United States#104among Movie / TV Show / Series in United States#380in Movies & TV

The average Parks and Recreation fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NBC, Aubrey Plaza, Hobby Lobby, with strongest over-indexing on NBC (1.75× the country average).

Demographically, the Parks and Recreation audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parks and Recreation fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for NBC.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parks and Recreation profile in United States.

Audience size
7.8M
in United States
Gender
62.2%♀
37.8% male
Age
40.8
average years
Country rank
#4563
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parks and Recreation viewers

62.2% are female, 37.8% are male, average age 40.8.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Parks and Recreation audience in United States
MetricValue
Female62.2%
Male37.8%
Average age40.8
Estimated audience size7,781,649
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Parks and Recreation audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4922%
50+22%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Parks and Recreation audience comes from United States.

Worldwide audience distribution share by country for Parks and Recreation
CountryShare
United States52.0%
United Kingdom6.1%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parks and Recreation audience in United States is strongest.

Fig. 05

Top regions by affinity

Parks and Recreation fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~60K1.44×
02Montana~30K1.40×
03Oregon~100K1.38×
04Utah~90K1.32×
05Washington~200K1.23×
06Alaska~20K1.21×
07North Dakota~20K1.19×
08Indiana~200K1.18×
09Colorado~100K1.17×
10Iowa~80K1.17×
11Kansas~70K1.17×
12Minnesota~100K1.14×
13Connecticut~90K1.14×
14Vermont~20K1.12×
15Wisconsin~100K1.11×
16Missouri~100K1.07×
17Nebraska~40K1.05×
18New Hampshire~30K1.05×
19South Dakota~20K1.04×
20Maine~30K1.03×
21California~900K1.02×
22Kentucky~100K1.00×
23Virginia~200K0.99×
24Hawaii~30K0.99×
25Massachusetts~200K0.98×
26Maryland~100K0.98×
27Michigan~200K0.97×
28Arizona~200K0.97×
29North Carolina~200K0.96×
30Tennessee~200K0.96×
31Arkansas~60K0.96×
32Illinois~200K0.94×
33Ohio~200K0.94×
34Oklahoma~80K0.94×
35New Mexico~40K0.94×
36Pennsylvania~200K0.88×
37Texas~600K0.87×
38Washington, District of Columbia~20K0.87×
39Rhode Island~20K0.86×
40New York~400K0.82×
41Georgia~200K0.81×
42Florida~400K0.80×
43South Carolina~90K0.79×
44Alabama~90K0.78×
45Nevada~60K0.78×
46West Virginia~30K0.78×
47Delaware~20K0.75×
48New Jersey~100K0.73×
49Louisiana~70K0.65×
50Mississippi~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Parks and Recreation, United States
0.65×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parks and Recreation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parks and Recreation audience
#·InterestCategoryAffinity×
01Amy PoehlerMovies & TV7.11×
02Adam Scott (actor)Movies & TV6.20×
03Aubrey PlazaMovies & TV5.87×
04Chris PrattMovies & TV4.02×
05Public libraryLiterature3.27×
06Catherine O'HaraMovies & TV2.58×
07Farmers' marketFood & Beverages2.11×
08ThanksgivingKids & Family2.06×
09SatireLiterature2.02×
10Image sensorTechnology & Electronics1.98×
11OffspringHome & Garden1.92×
12Photographic filmTechnology & Electronics1.84×
13Hobby LobbyHome & Garden1.80×
14NBCMovies & TV1.75×
15Kohl'sShopping1.71×
16Animal welfarePolitics & Society1.70×
17Chick-fil-AFood & Beverages1.66×
18FestivalMusic & Radio1.61×
19LivestockPets & Animals1.55×
20MarshallsFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parks and Recreation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parks and Recreation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.66×
ExtroversionTHRILL1.38×
Pet OwnershipJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parks and Recreation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Quality AwarenessPREMIUM0.76×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parks and Recreation have in United States?

Parks and Recreation has an estimated audience of 7,781,649 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parks and Recreation viewers?

62.2% of Parks and Recreation fans are female, 37.8% are male, with an average age of 40.8 years.

03

Which brands do Parks and Recreation fans like most?

Parks and Recreation fans show strongest brand affinity for NBC (1.75×), Aubrey Plaza (5.87×), and Hobby Lobby (1.8×) over the country average.

04

Where do Parks and Recreation fans live in United States?

Parks and Recreation fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Parks and Recreation fans also like?

Beyond Parks and Recreation itself, the audience over-indexes on Aubrey Plaza (5.87×), Hobby Lobby (1.8×), Kohl's (1.71×), and Chick-fil-A (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Parks and Recreation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parks and Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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