Parks and Recreation Audience in United States

Parks and Recreation logo

Parks and Recreation has an estimated audience of 7,819,033 people in United States. 62.2% are female, 37.8% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: NBC, Aubrey Plaza, Hobby Lobby, Kohl's, Friends.

The average Parks and Recreation fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBC, Aubrey Plaza, Hobby Lobby, with strongest over-indexing on NBC (1.75× the country average). Demographically, the Parks and Recreation audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Parks and Recreation fans

Demographic split for Parks and Recreation audience in United States
MetricValue
Female62.2%
Male37.8%
Average age40.8
Estimated audience size7,819,033

Audience persona

The typical Parks and Recreation fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for NBC.

Top regions in United States

Top regions ranked by reach for Parks and Recreation in United States
RegionReachAffinity
California926,4461.08×
Texas628,2150.93×
Florida444,9110.84×
New York377,6410.86×
Illinois259,4061×
Ohio238,2000.99×
Pennsylvania237,8410.9×
North Carolina231,3000.98×
Washington206,6111.32×
Michigan204,0021×
Georgia199,7910.83×
Virginia190,7601×
Indiana177,2351.24×
Arizona153,7680.96×
Massachusetts152,4020.99×
New Jersey151,7060.76×
Tennessee149,4660.95×
Colorado147,8101.2×
Missouri138,0201.1×
Wisconsin131,1591.11×
Maryland131,0330.97×
Minnesota129,9221.16×
Oregon123,6011.38×
Kentucky98,3731×
Utah96,0011.37×
South Carolina94,3210.8×
Connecticut87,6641.12×
Oklahoma85,3970.98×
Alabama82,4750.76×
Iowa73,7771.15×
Kansas72,5331.18×
Louisiana65,4450.65×
Nevada60,7300.8×
Arkansas59,9580.93×
Idaho54,9051.4×
Nebraska41,1831.05×
Mississippi39,4080.61×
New Mexico36,4660.93×
Hawaii32,9870.98×
New Hampshire31,2731.02×
Montana28,7891.33×
Maine28,0991×
West Virginia26,3630.72×
Rhode Island21,4210.86×
Washington, District of Columbia20,8730.89×
Alaska18,5091.11×
North Dakota17,8511.11×
South Dakota17,4030.96×
Delaware15,3470.71×
Vermont14,3971.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parks and Recreation audience
BrandAffinityCategory
NBC1.75×Movies & TV
Aubrey Plaza5.87×Movies & TV
Hobby Lobby1.8×Home & Garden
Kohl's1.71×Shopping
Friends1.5×Movies & TV
Amy Poehler7.11×Movies & TV
Chick-fil-A1.66×Food & Beverages
Photographic film1.84×Technology & Electronics
Thanksgiving2.06×Kids & Family
Satire2.02×Literature
Adam Scott (actor)6.2×Movies & TV
Farmers' market2.11×Food & Beverages
Catherine O'Hara2.58×Movies & TV
Livestock1.55×Pets & Animals
Animal welfare1.7×Politics & Society
The Gilded Age1.92×Movies & TV
Festival1.61×Music & Radio
Image sensor1.98×Technology & Electronics
Offspring1.92×Home & Garden
Casey1.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parks and Recreation audience
TraitClusterScore
Community OrientationOPEN1.54
ExtroversionTHRILL1.46
SustainabilityBALANCE1.25
Healthy LifestyleBALANCE1.13
Social Media UsageJOY1.13
Early Adopter MentalityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Parks and Recreation
CountryShare
United States52.4%
United Kingdom6.0%
Canada4.2%

See Parks and Recreation audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Parks and Recreation have in United States?

Parks and Recreation has an estimated audience of 7,819,033 people in United States, concentrated in California and Texas.

What is the gender split and age of Parks and Recreation fans?

62.2% of Parks and Recreation fans are female, 37.8% are male, with an average age of 40.8 years.

Which brands do Parks and Recreation fans like most?

Parks and Recreation fans show strongest brand affinity for NBC (1.75×), Aubrey Plaza (5.87×), and Hobby Lobby (1.8×) over the country average.

Where do Parks and Recreation fans live in United States?

Parks and Recreation fans in United States are most concentrated in California (reach 926,446), Texas (reach 628,215), and Florida (reach 444,911). These three regions account for the largest share of the active audience.

What other brands do Parks and Recreation fans also like?

Beyond Parks and Recreation itself, the audience over-indexes on Aubrey Plaza (5.87×), Hobby Lobby (1.8×), Kohl's (1.71×), and Friends (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parks and Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.