Greater Yellowstone Ecosystem Audience in United States

Greater Yellowstone Ecosystem logo

Greater Yellowstone Ecosystem has an estimated audience of 390,258 people in United States. 57.5% are female, 42.5% are male, average age 47.0. Top regions: Montana, Wyoming, California. Top brand affinities: Minnesota, Sailor, Nebraska, Nasal cavity, Sinaloa.

The average Greater Yellowstone Ecosystem fan in United States is 47.0 years old, more female, and lives primarily in Montana. The audience is concentrated in Montana, Wyoming, California. Top brand affinities include Minnesota, Sailor, Nebraska, with strongest over-indexing on Minnesota (2.05× the country average). Demographically, the Greater Yellowstone Ecosystem audience skews more female with an average age of 47.0, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Greater Yellowstone Ecosystem fans

Demographic split for Greater Yellowstone Ecosystem audience in United States
MetricValue
Female57.5%
Male42.5%
Average age47.0
Estimated audience size390,258

Audience persona

The typical Greater Yellowstone Ecosystem fan in United States is more female, around 47.0 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Greater Yellowstone Ecosystem in United States
RegionReachAffinity
Montana10,1789.4×
Wyoming6,76111.69×
California5,3340.12×
Idaho5,1922.65×
Texas4,4270.13×
Colorado3,2140.52×
New York2,5120.12×
Utah2,3860.68×
Mississippi2,2090.69×
Georgia2,2010.18×
Tennessee2,1770.28×
Florida2,1590.08×
Pennsylvania2,0980.16×
North Carolina2,0890.18×
Virginia2,0150.21×
Illinois1,9680.15×
Louisiana1,9640.39×
Arkansas1,9620.61×
Oklahoma1,9190.44×
Washington1,8890.24×
Kentucky1,8890.39×
Alabama1,8280.34×
West Virginia1,8231×
Alaska1,8202.18×
Wisconsin1,8020.31×
Oregon1,8000.4×
Arizona1,7360.22×
South Carolina1,7290.29×
Ohio1,6900.14×
Indiana1,6850.24×
Kansas1,6840.55×
Michigan1,6830.16×
Missouri1,6320.26×
Hawaii1,6090.96×
Iowa1,5990.5×
South Dakota1,5661.74×
Maryland1,5330.23×
North Dakota1,5241.9×
New Hampshire1,5020.98×
Minnesota1,4950.27×
Nebraska1,4710.75×
Connecticut1,4690.38×
New Mexico1,4640.75×
Delaware1,4621.36×
Nevada1,4590.39×
Rhode Island1,4511.17×
Maine1,4501.04×
Vermont1,4272.08×
New Jersey1,4120.14×
Massachusetts1,3660.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greater Yellowstone Ecosystem audience
BrandAffinityCategory
Minnesota2.05×Travel & Leisure
Sailor4.91×Travel & Leisure
Nebraska1.96×Travel & Leisure
Nasal cavity4.93×Health
Sinaloa1.82×Travel & Leisure
JTV (Indonesia)2.13×
Google Analytics1.61×Internet & Social Media
Julio Cesar Chavez Jr.1.92×Sports
Tuscany1.79×Travel & Leisure
Google Wallet1.7×Technology & Electronics
Kerala1.51×Travel & Leisure
Mike Conley, Jr.1.86×Sports
Parma2.61×Travel & Leisure
Jonathan Davis1.96×Music & Radio
Just Cause 33.64×Games
Cacique1.9×Food & Beverages
Bulacan2.69×Travel & Leisure
Bruklinas2.65×Travel & Leisure
Laguna (province)1.53×
Mad About You1.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greater Yellowstone Ecosystem audience
TraitClusterScore
Community OrientationOPEN2.19
DIY MentalityTHRILL1.92
Sports ActivityPOWER1.8
Career OrientationPOWER1.79
TravellingTHRILL1.74
IndividualismJOY1.72

Worldwide distribution

Worldwide audience distribution share by country for Greater Yellowstone Ecosystem
CountryShare
United States99.9%
Germany0.1%
Italy0.1%

See Greater Yellowstone Ecosystem audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Greater Yellowstone Ecosystem have in United States?

Greater Yellowstone Ecosystem has an estimated audience of 390,258 people in United States, concentrated in Montana and Wyoming.

What is the gender split and age of Greater Yellowstone Ecosystem fans?

57.5% of Greater Yellowstone Ecosystem fans are female, 42.5% are male, with an average age of 47.0 years.

Which brands do Greater Yellowstone Ecosystem fans like most?

Greater Yellowstone Ecosystem fans show strongest brand affinity for Minnesota (2.05×), Sailor (4.91×), and Nebraska (1.96×) over the country average.

Where do Greater Yellowstone Ecosystem fans live in United States?

Greater Yellowstone Ecosystem fans in United States are most concentrated in Montana (reach 10,178), Wyoming (reach 6,761), and California (reach 5,334). These three regions account for the largest share of the active audience.

What other brands do Greater Yellowstone Ecosystem fans also like?

Beyond Greater Yellowstone Ecosystem itself, the audience over-indexes on Sailor (4.91×), Nebraska (1.96×), Nasal cavity (4.93×), and Sinaloa (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Greater Yellowstone Ecosystem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.