Haaretz Audience in United States
Haaretz has an estimated audience of 1,236,825 people in United States. 52.8% are female, 47.2% are male, average age 38.0. Top regions: New York, California, Florida. Top brand affinities: Keene, New Hampshire, Goma, Natural rubber, Bank account, headspace.
The average Haaretz fan in United States is 38.0 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Keene, New Hampshire, Goma, Natural rubber, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Haaretz audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Haaretz fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 38.0 |
| Estimated audience size | 1,236,825 |
Audience persona
The typical Haaretz fan in United States is balanced, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 234,505 | 3.39× |
| California | 212,707 | 1.56× |
| Florida | 85,434 | 1.02× |
| Texas | 76,185 | 0.72× |
| New Jersey | 75,607 | 2.4× |
| Massachusetts | 61,788 | 2.54× |
| Illinois | 60,105 | 1.46× |
| Pennsylvania | 50,586 | 1.21× |
| Maryland | 45,363 | 2.13× |
| Virginia | 44,379 | 1.47× |
| Michigan | 43,370 | 1.34× |
| Georgia | 39,926 | 1.05× |
| Washington | 30,770 | 1.24× |
| Connecticut | 24,266 | 1.96× |
| Ohio | 23,522 | 0.62× |
| North Carolina | 23,104 | 0.62× |
| Oregon | 20,297 | 1.43× |
| Minnesota | 17,136 | 0.97× |
| Colorado | 15,760 | 0.81× |
| Arizona | 14,999 | 0.59× |
| Indiana | 14,864 | 0.66× |
| Washington, District of Columbia | 14,635 | 3.94× |
| Tennessee | 13,505 | 0.54× |
| Wisconsin | 10,218 | 0.55× |
| Missouri | 9,850 | 0.49× |
| Nevada | 7,889 | 0.66× |
| Kentucky | 7,217 | 0.47× |
| South Carolina | 7,118 | 0.38× |
| New Mexico | 6,975 | 1.12× |
| Mississippi | 6,675 | 0.66× |
| Louisiana | 6,192 | 0.39× |
| Alabama | 5,932 | 0.34× |
| Delaware | 5,587 | 1.64× |
| Oklahoma | 5,422 | 0.39× |
| Maine | 5,389 | 1.22× |
| New Hampshire | 5,102 | 1.05× |
| Rhode Island | 4,660 | 1.18× |
| Arkansas | 4,180 | 0.41× |
| Vermont | 4,078 | 1.88× |
| Iowa | 3,930 | 0.39× |
| Utah | 3,650 | 0.33× |
| Kansas | 3,522 | 0.36× |
| Hawaii | 3,079 | 0.58× |
| Nebraska | 2,777 | 0.45× |
| West Virginia | 2,450 | 0.43× |
| Idaho | 1,766 | 0.28× |
| Alaska | 1,407 | 0.53× |
| Montana | 1,404 | 0.41× |
| North Dakota | 809 | 0.32× |
| South Dakota | 513 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Goma | 65.57× | Travel & Leisure |
| Natural rubber | 6.42× | Cars & Mobility |
| Bank account | 4.69× | Business & Career |
| headspace | 14.63× | Health |
| Wok | 10.01× | Food & Beverages |
| Hibachi | 11.15× | Food & Beverages |
| Google Home | 8.43× | Technology & Electronics |
| Cryptic crossword | 19.88× | Technology & Electronics |
| Ira Glass | 21.61× | Music & Radio |
| Grace Slick | 10.79× | Music & Radio |
| Voter registration | 5.71× | Politics & Society |
| Electrolyte | 5.53× | Health |
| Albany County, New York | 12.17× | Travel & Leisure |
| Cherish (group) | 11.41× | Music & Radio |
| Governor of Michigan | 7.09× | Politics & Society |
| Halsey, Oregon | 7.12× | Travel & Leisure |
| Hitchcock (film) | 12.36× | Movies & TV |
| Goop | 4.45× | Internet & Social Media |
| The Gruffalo (film) | 15.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.44 |
| Patriotism | CONSERVATISM | 2.19 |
| Design Affinity | PREMIUM | 2.12 |
| Luxury Orientation | PREMIUM | 2.06 |
| Sustainability | BALANCE | 1.96 |
| Spirituality | BALANCE | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| Israel | 29.5% |
| United States | 20.3% |
| United Kingdom | 3.5% |
See Haaretz audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Haaretz have in United States?
Haaretz has an estimated audience of 1,236,825 people in United States, concentrated in New York and California.
What is the gender split and age of Haaretz fans?
52.8% of Haaretz fans are female, 47.2% are male, with an average age of 38.0 years.
Which brands do Haaretz fans like most?
Haaretz fans show strongest brand affinity for Keene, New Hampshire (675×), Goma (65.57×), and Natural rubber (6.42×) over the country average.
Where do Haaretz fans live in United States?
Haaretz fans in United States are most concentrated in New York (reach 234,505), California (reach 212,707), and Florida (reach 85,434). These three regions account for the largest share of the active audience.
What other brands do Haaretz fans also like?
Beyond Haaretz itself, the audience over-indexes on Goma (65.57×), Natural rubber (6.42×), Bank account (4.69×), and headspace (14.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Haaretz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.