Hand washing Audience in United States

Hand washing logo

Hand washing has an estimated audience of 4,122,465 people in United States. 67.2% are female, 32.8% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Zoo Tycoon (series), Historic site, Fairy godmother, Home staging, HydraFacial.

The average Hand washing fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Zoo Tycoon (series), Historic site, Fairy godmother, with strongest over-indexing on Zoo Tycoon (series) (20× the country average). Demographically, the Hand washing audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hand washing fans

Demographic split for Hand washing audience in United States
MetricValue
Female67.2%
Male32.8%
Average age39.0
Estimated audience size4,122,465

Audience persona

The typical Hand washing fan in United States is more female, around 39.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Zoo Tycoon (series).

Top regions in United States

Top regions ranked by reach for Hand washing in United States
RegionReachAffinity
California812,6751.79×
Texas547,0151.54×
New York349,1971.52×
Florida319,1001.14×
Illinois188,5241.37×
Georgia176,0011.39×
New Jersey154,7951.48×
Virginia138,8761.38×
North Carolina138,4031.12×
Pennsylvania131,0340.94×
Michigan110,1281.02×
Ohio106,7390.84×
Arizona105,4921.25×
Massachusetts93,4631.15×
Indiana92,1701.22×
Washington86,5531.05×
Tennessee76,9340.93×
Maryland69,8910.99×
Wisconsin62,4701.01×
Colorado60,7040.93×
South Carolina57,5810.93×
Missouri54,8890.83×
Alabama54,6650.95×
Minnesota52,6880.89×
Connecticut48,9201.18×
Nevada44,4501.11×
Louisiana44,2670.83×
Utah41,6741.13×
Kentucky40,2170.78×
Oregon39,9670.85×
Oklahoma37,6040.82×
Arkansas29,1170.86×
Kansas28,8070.89×
Iowa28,4350.84×
Mississippi24,5190.72×
Hawaii22,5931.27×
New Mexico20,5560.99×
Nebraska20,4980.99×
Idaho19,4550.94×
West Virginia15,0780.79×
New Hampshire12,0830.74×
Washington, District of Columbia11,2630.91×
Rhode Island11,1750.85×
Maine10,1820.69×
North Dakota8,9791.06×
Delaware8,2410.72×
Montana6,6480.58×
South Dakota6,3850.67×
Alaska6,1830.7×
Vermont5,6570.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hand washing audience
BrandAffinityCategory
Zoo Tycoon (series)20×Games
Historic site2.26×Arts & Culture
Fairy godmother3.43×Literature
Home staging2.13×Home & Garden
HydraFacial3.14×Beauty & Wellness
Women's empowerment1.56×Politics & Society
Jeep Wagoneer1.99×Cars & Mobility
Governor of Michigan2.42×Politics & Society
Atkins diet1.64×Health
Software widget4.68×Technology & Electronics
Layne Staley1.91×Music & Radio
Hayward, California3.22×Travel & Leisure
Hampton University3.31×Business & Career
Goop1.56×Internet & Social Media
Corona (band)1.65×Music & Radio
Kento Yamazaki3.11×Movies & TV
Business English1.52×Business & Career
WFTS-TV1.59×Movies & TV
Hebe1.69×Home & Garden
Enrique Hernández (baseball)3.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hand washing audience
TraitClusterScore
Price SensitivityPREMIUM1.41
IndulgenceJOY1.28
Family OrientationCONSERVATISM1.27
Quality AwarenessPREMIUM1.26
Need for SecurityCONSERVATISM1.22
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Hand washing
CountryShare
United States19.3%
Taiwan6.3%
United Kingdom5.8%

See Hand washing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hand washing have in United States?

Hand washing has an estimated audience of 4,122,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Hand washing fans?

67.2% of Hand washing fans are female, 32.8% are male, with an average age of 39.0 years.

Which brands do Hand washing fans like most?

Hand washing fans show strongest brand affinity for Zoo Tycoon (series) (20×), Historic site (2.26×), and Fairy godmother (3.43×) over the country average.

Where do Hand washing fans live in United States?

Hand washing fans in United States are most concentrated in California (reach 812,675), Texas (reach 547,015), and New York (reach 349,197). These three regions account for the largest share of the active audience.

What other brands do Hand washing fans also like?

Beyond Hand washing itself, the audience over-indexes on Historic site (2.26×), Fairy godmother (3.43×), Home staging (2.13×), and HydraFacial (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hand washing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.