Health care in the United States Audience in United States

Health care in the United States logo

Health care in the United States has an estimated audience of 1,175,086 people in United States. 63.2% are female, 36.8% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, Grace Slick.

The average Health care in the United States fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Health care in the United States audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Health care in the United States fans

Demographic split for Health care in the United States audience in United States
MetricValue
Female63.2%
Male36.8%
Average age44.4
Estimated audience size1,175,086

Audience persona

The typical Health care in the United States fan in United States is more female, around 44.4 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Health care in the United States in United States
RegionReachAffinity
California96,5740.75×
Texas72,2300.71×
New York63,1410.96×
Florida52,0310.65×
Illinois28,6410.73×
Pennsylvania25,1480.64×
Georgia24,9670.69×
North Carolina22,3220.63×
Virginia21,1300.74×
Ohio20,3390.56×
Michigan20,2470.66×
Massachusetts18,6380.81×
Arizona18,0420.75×
New Jersey17,1210.57×
Maryland16,7330.83×
Washington16,1720.69×
Kentucky14,8871.01×
Indiana14,3010.67×
Colorado12,4980.67×
Missouri11,8720.63×
Minnesota11,7170.7×
Tennessee11,6160.49×
Wisconsin11,2410.64×
Louisiana10,7170.71×
Oregon10,0420.75×
Oklahoma9,3090.71×
Nevada8,4030.74×
South Carolina8,3870.47×
Alabama8,3130.51×
Iowa8,2410.85×
Kansas8,1700.88×
Mississippi8,0360.83×
Connecticut8,0170.68×
Arkansas7,7340.8×
Utah7,3780.7×
Hawaii6,8271.35×
West Virginia6,6341.21×
Alaska6,6202.63×
Idaho6,1261.04×
Montana5,7711.77×
Rhode Island5,7181.53×
South Dakota5,6962.1×
North Dakota5,5462.3×
New Hampshire5,4661.18×
Wyoming5,3663.08×
Nebraska5,3520.91×
New Mexico5,3250.9×
Maine5,2751.25×
Vermont5,1912.52×
Delaware4,7271.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health care in the United States audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop14.3×Internet & Social Media
Governor of Michigan16.53×Politics & Society
headspace16.66×Health
Grace Slick14.83×Music & Radio
Hibachi12.98×Food & Beverages
Wok10.76×Food & Beverages
Google Home10.52×Technology & Electronics
Cherish (group)16.64×Music & Radio
El Paso County, Colorado18.78×Travel & Leisure
Grinch5.19×Movies & TV
Ira Glass21.4×Music & Radio
Fairy godmother8.99×Literature
TV Fanatic11.94×Movies & TV
Vocal harmony4.95×Music & Radio
Guitarist (magazine)11.93×Music & Radio
No Escape (1994 film)11.08×Movies & TV
Hipster9.26×Politics & Society
Hardik Pandya13.98×Sports
Goma15.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health care in the United States audience
TraitClusterScore
Need for SecurityCONSERVATISM1.5
Career OrientationPOWER1.49
PatriotismCONSERVATISM1.44
Quality AwarenessPREMIUM1.37
Price SensitivityPREMIUM1.24
DIY MentalityTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Health care in the United States
CountryShare
United States73.3%
Spain6.7%
United Kingdom2.5%

See Health care in the United States audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Health care in the United States have in United States?

Health care in the United States has an estimated audience of 1,175,086 people in United States, concentrated in California and Texas.

What is the gender split and age of Health care in the United States fans?

63.2% of Health care in the United States fans are female, 36.8% are male, with an average age of 44.4 years.

Which brands do Health care in the United States fans like most?

Health care in the United States fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (14.3×), and Governor of Michigan (16.53×) over the country average.

Where do Health care in the United States fans live in United States?

Health care in the United States fans in United States are most concentrated in California (reach 96,574), Texas (reach 72,230), and New York (reach 63,141). These three regions account for the largest share of the active audience.

What other brands do Health care in the United States fans also like?

Beyond Health care in the United States itself, the audience over-indexes on Goop (14.3×), Governor of Michigan (16.53×), headspace (16.66×), and Grace Slick (14.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health care in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.