HealthCare.gov Audience in United States

HealthCare.gov logo

HealthCare.gov has an estimated audience of 3,375,108 people in United States. 59.3% are female, 40.7% are male, average age 45.5. Top regions: Texas, Florida, Georgia. Top brand affinities: Israel, Jesse Plemons, Jeep Wagoneer, Nebraska Cornhuskers football, Solo climbing.

The average HealthCare.gov fan in United States is 45.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Georgia. Top brand affinities include Israel, Jesse Plemons, Jeep Wagoneer, with strongest over-indexing on Israel (2.34× the country average). Demographically, the HealthCare.gov audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Website / Newspaper / Magazine

Demographics of HealthCare.gov fans

Demographic split for HealthCare.gov audience in United States
MetricValue
Female59.3%
Male40.7%
Average age45.5
Estimated audience size3,375,108

Audience persona

The typical HealthCare.gov fan in United States is more female, around 45.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for HealthCare.gov in United States
RegionReachAffinity
Texas541,4261.87×
Florida424,1751.86×
Georgia164,3081.58×
Illinois151,1371.34×
North Carolina141,0611.39×
Ohio123,9721.19×
Tennessee116,3461.72×
Michigan109,9941.25×
Alabama90,0921.91×
South Carolina83,5311.65×
Wisconsin74,6311.47×
Indiana73,3921.19×
Arizona73,1391.06×
California71,1850.19×
Missouri71,0781.31×
Louisiana69,3031.59×
Oklahoma58,2851.56×
Mississippi49,2401.77×
Arkansas46,8481.68×
New York44,1830.23×
Virginia43,6160.53×
Kansas39,7601.49×
Oregon36,6970.95×
Iowa36,6961.32×
Pennsylvania36,2650.32×
Utah35,0151.16×
New Jersey26,3010.31×
Washington20,5930.3×
Nebraska19,9441.18×
Kentucky19,9250.47×
West Virginia19,0161.21×
Colorado18,8040.35×
Maryland18,0130.31×
Montana16,3691.75×
New Hampshire16,0891.21×
Minnesota14,8640.31×
Massachusetts13,1660.2×
Nevada10,9880.34×
Delaware10,5141.13×
South Dakota9,9831.28×
Hawaii9,7280.67×
Wyoming9,0821.82×
North Dakota8,8671.28×
Connecticut8,1330.24×
Alaska8,1041.12×
New Mexico6,2330.37×
Idaho5,7580.34×
Maine4,1290.34×
Washington, District of Columbia3,5730.35×
Rhode Island2,8070.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HealthCare.gov audience
BrandAffinityCategory
Israel2.34×Travel & Leisure
Jesse Plemons2.39×Movies & TV
Jeep Wagoneer3.66×Cars & Mobility
Nebraska Cornhuskers football2.1×Sports
Solo climbing3.41×Sports
Public speaking1.79×Politics & Society
Urban horticulture1.59×Home & Garden
MK1.84×Music & Radio
TeachHUB1.62×Business & Career
Voltron: Legendary Defender6.36×Movies & TV
Jack White1.82×Movies & TV
Sears1.58×Shopping
Voter registration1.8×Politics & Society
Charlamagne Tha God3.51×Movies & TV
Khaadi2.37×Fashion & Accessoires
JamBase3.95×Music & Radio
Parma4.19×Travel & Leisure
CAC 401.8×Business & Career
Iron Man (film)1.58×Movies & TV
Home staging1.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HealthCare.gov audience
TraitClusterScore
Price SensitivityPREMIUM2.06
SustainabilityBALANCE1.91
Family OrientationCONSERVATISM1.89
Career OrientationPOWER1.78
Community OrientationOPEN1.6
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for HealthCare.gov
CountryShare
United States96.5%
China0.6%
Philippines0.5%

See HealthCare.gov audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does HealthCare.gov have in United States?

HealthCare.gov has an estimated audience of 3,375,108 people in United States, concentrated in Texas and Florida.

What is the gender split and age of HealthCare.gov fans?

59.3% of HealthCare.gov fans are female, 40.7% are male, with an average age of 45.5 years.

Which brands do HealthCare.gov fans like most?

HealthCare.gov fans show strongest brand affinity for Israel (2.34×), Jesse Plemons (2.39×), and Jeep Wagoneer (3.66×) over the country average.

Where do HealthCare.gov fans live in United States?

HealthCare.gov fans in United States are most concentrated in Texas (reach 541,426), Florida (reach 424,175), and Georgia (reach 164,308). These three regions account for the largest share of the active audience.

What other brands do HealthCare.gov fans also like?

Beyond HealthCare.gov itself, the audience over-indexes on Jesse Plemons (2.39×), Jeep Wagoneer (3.66×), Nebraska Cornhuskers football (2.1×), and Solo climbing (3.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HealthCare.gov. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.