Hearing aid Audience in United States
Hearing aid has an estimated audience of 2,355,331 people in United States. 46.8% are female, 53.2% are male, average age 45.9. Top brand affinities: Keene, New Hampshire, Halsey, Oregon, Google Home, Governor of Michigan, Goop.
Top brand affinities include Keene, New Hampshire, Halsey, Oregon, Google Home, with strongest over-indexing on Keene, New Hampshire (456.67× the country average). Demographically, the Hearing aid audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Health · Type: Topic
Demographics of Hearing aid fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 45.9 |
| Estimated audience size | 2,355,331 |
Audience persona
The typical Hearing aid fan in United States is balanced, around 45.9 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 456.67× | Travel & Leisure |
| Halsey, Oregon | 11.16× | Travel & Leisure |
| Google Home | 8.59× | Technology & Electronics |
| Governor of Michigan | 9.35× | Politics & Society |
| Goop | 6.7× | Internet & Social Media |
| Wok | 7.62× | Food & Beverages |
| headspace | 10.6× | Health |
| Grace Slick | 8.78× | Music & Radio |
| Hibachi | 7.83× | Food & Beverages |
| Mathcore | 7.92× | Music & Radio |
| Cherish (group) | 10.2× | Music & Radio |
| Grinch | 3.69× | Movies & TV |
| Progressive rock | 1.82× | Music & Radio |
| Urban Outfitters | 1.58× | Shopping |
| Ira Glass | 12.99× | Music & Radio |
| El Paso County, Colorado | 9.59× | Travel & Leisure |
| Goma | 12.95× | Travel & Leisure |
| TV Fanatic | 7.25× | Movies & TV |
| Historic site | 2.8× | Arts & Culture |
| Johns Hopkins School of Nursing | 9.14× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.79 |
| Patriotism | CONSERVATISM | 1.6 |
| Family Orientation | CONSERVATISM | 1.55 |
| Spirituality | BALANCE | 1.31 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Career Orientation | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.7% |
| United Kingdom | 16.7% |
| Canada | 5.1% |
See Hearing aid audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hearing aid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.