Heavyweight Audience in United States

Heavyweight logo

Heavyweight has an estimated audience of 1,371,190 people in United States. 45.5% are female, 54.5% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: NBC10 Philadelphia, The Devil's Rejects, Captain America (1990 film), Tezz, Home staging.

The average Heavyweight fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBC10 Philadelphia, The Devil's Rejects, Captain America (1990 film), with strongest over-indexing on NBC10 Philadelphia (20× the country average). Demographically, the Heavyweight audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Heavyweight fans

Demographic split for Heavyweight audience in United States
MetricValue
Female45.5%
Male54.5%
Average age38.2
Estimated audience size1,371,190

Audience persona

The typical Heavyweight fan in United States is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for NBC10 Philadelphia.

Top regions in United States

Top regions ranked by reach for Heavyweight in United States
RegionReachAffinity
California138,2030.92×
Texas123,5801.05×
Florida91,0160.98×
New York65,5550.86×
Pennsylvania46,8461.01×
Ohio45,0571.07×
Illinois44,4520.97×
Georgia43,2011.02×
North Carolina41,7101.01×
Michigan38,5301.07×
New Jersey36,8081.06×
Arizona34,1571.22×
Tennessee30,5141.11×
Indiana28,4151.13×
Virginia28,3320.85×
Missouri26,5701.2×
Washington25,9580.94×
Alabama23,0761.2×
Massachusetts22,5140.83×
Maryland21,9080.93×
Louisiana21,7781.23×
Colorado21,1680.98×
South Carolina20,8971.01×
Oklahoma18,7321.23×
Wisconsin18,6600.9×
Kentucky18,4751.07×
Minnesota17,2240.88×
Oregon15,5430.99×
Nevada15,0281.13×
Connecticut12,9360.94×
Arkansas12,7431.13×
Mississippi12,1601.08×
Utah12,0160.98×
Kansas11,5991.07×
Iowa11,0280.98×
New Mexico7,6661.11×
Idaho7,3721.07×
Nebraska6,9771.01×
West Virginia6,2070.97×
Hawaii5,9301.01×
New Hampshire4,9840.92×
Maine4,4040.9×
Montana3,9701.04×
Rhode Island3,8780.89×
Delaware3,3610.89×
Alaska2,9911.02×
Washington, District of Columbia2,7950.68×
South Dakota2,7870.88×
North Dakota2,5910.92×
Wyoming1,8950.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heavyweight audience
BrandAffinityCategory
NBC10 Philadelphia20×Movies & TV
The Devil's Rejects11.57×Movies & TV
Captain America (1990 film)3.71×Movies & TV
Tezz5.02×Movies & TV
Home staging3.18×Home & Garden
Monogram2.21×Home & Garden
Staycation1.88×Home & Garden
Lake Iseo25×Travel & Leisure
Pro-Ject2.22×Music & Radio
Hog Hunting1.72×Sports
JDSU1.51×Business & Career
Primary and secondary antibodies17.51×Health
Emperor Entertainment Group5.66×Business & Career
Historic site1.89×Arts & Culture
Com2uS20×Games
Noodle (Gorillaz)1.52×Music & Radio
Electrolyte1.99×Health
Personalised Gifts1.85×Home & Garden
Iowa Lottery4.33×Games
Iowa Hawkeyes3.15×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heavyweight audience
TraitClusterScore
PatriotismCONSERVATISM1.23
SustainabilityBALANCE1.21
Luxury OrientationPREMIUM1.2
Risk AppetiteTHRILL1.15
CreativityOPEN1.1
Sports ActivityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Heavyweight
CountryShare
United States22.0%
Taiwan9.6%
Thailand7.5%

See Heavyweight audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Heavyweight have in United States?

Heavyweight has an estimated audience of 1,371,190 people in United States, concentrated in California and Texas.

What is the gender split and age of Heavyweight fans?

45.5% of Heavyweight fans are female, 54.5% are male, with an average age of 38.2 years.

Which brands do Heavyweight fans like most?

Heavyweight fans show strongest brand affinity for NBC10 Philadelphia (20×), The Devil's Rejects (11.57×), and Captain America (1990 film) (3.71×) over the country average.

Where do Heavyweight fans live in United States?

Heavyweight fans in United States are most concentrated in California (reach 138,203), Texas (reach 123,580), and Florida (reach 91,016). These three regions account for the largest share of the active audience.

What other brands do Heavyweight fans also like?

Beyond Heavyweight itself, the audience over-indexes on The Devil's Rejects (11.57×), Captain America (1990 film) (3.71×), Tezz (5.02×), and Home staging (3.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heavyweight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.