Hechos Audience in United States

Hechos logo

Hechos has an estimated audience of 1,325,670 people in United States. 53.4% are female, 46.6% are male, average age 34.2. Top regions: Texas, California, Florida. Top brand affinities: Minnesota, Panama, Spinal muscular atrophy, Sears, iZombie.

The average Hechos fan in United States is 34.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Minnesota, Panama, Spinal muscular atrophy, with strongest over-indexing on Minnesota (2.09× the country average). Demographically, the Hechos audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: TV series

Demographics of Hechos fans

Demographic split for Hechos audience in United States
MetricValue
Female53.4%
Male46.6%
Average age34.2
Estimated audience size1,325,670

Audience persona

The typical Hechos fan in United States is balanced, around 34.2 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Hechos in United States
RegionReachAffinity
Texas281,3642.47×
California245,3051.68×
Florida210,2202.34×
New York94,0841.27×
Illinois65,7951.49×
New Jersey51,7021.53×
Georgia51,6011.26×
North Carolina45,3741.14×
Arizona38,8821.44×
Virginia36,4621.13×
Pennsylvania35,5060.8×
Tennessee29,8601.12×
Maryland28,0341.23×
Colorado27,1181.3×
Washington26,1950.99×
Massachusetts25,9240.99×
Ohio25,7110.63×
Indiana22,7160.94×
Michigan20,9420.6×
South Carolina19,1410.96×
Nevada17,6061.37×
Louisiana16,3460.96×
Connecticut16,2611.22×
Alabama15,5200.84×
Utah15,0131.26×
Kentucky14,7760.89×
Missouri14,6660.69×
Wisconsin14,4010.72×
Oregon14,1450.93×
Oklahoma14,0550.95×
Minnesota13,0970.69×
New Mexico11,2071.69×
Kansas10,9341.05×
Arkansas10,1260.93×
Iowa7,8520.72×
Nebraska6,7351.01×
Mississippi6,4340.59×
Idaho5,6060.84×
Washington, District of Columbia4,6071.16×
Rhode Island4,4681.06×
Hawaii2,9450.52×
Delaware2,8120.77×
West Virginia2,4280.39×
Maine2,1720.46×
New Hampshire2,1260.41×
Alaska1,8170.64×
Montana1,7160.47×
South Dakota1,6940.55×
North Dakota1,5230.56×
Wyoming1,4730.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hechos audience
BrandAffinityCategory
Minnesota2.09×Travel & Leisure
Panama4.02×Travel & Leisure
Spinal muscular atrophy5.48×Health
Sears2.17×Shopping
iZombie6.6×Movies & TV
JTV (Indonesia)2.4×
Penn & Teller3.47×Movies & TV
Mad About You4.75×Movies & TV
Warning sign4.13×Cars & Mobility
Italian Market, Philadelphia4.42×
Dental hygienist1.75×Health
Mackenzie Foy1.95×Fashion & Accessoires
LaMarcus Aldridge5.22×Sports
Asajj Ventress3.05×Movies & TV
Ext JS6.6×Technology & Electronics
Cultural studies2.74×Business & Career
Life of Pi1.82×Movies & TV
Toros de Tijuana5.04×Sports
The Boomtown Rats10.76×Music & Radio
My Name Is Khan5.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hechos audience
TraitClusterScore
Need for SecurityCONSERVATISM1.16
Risk AppetiteTHRILL1
Price SensitivityPREMIUM0.93
Urban LifestyleOPEN0.92
TravellingTHRILL0.87
Social Media UsageJOY0.86

Worldwide distribution

Worldwide audience distribution share by country for Hechos
CountryShare
United States30.3%
Mexico26.8%
Colombia11.3%

See Hechos audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Hechos have in United States?

Hechos has an estimated audience of 1,325,670 people in United States, concentrated in Texas and California.

What is the gender split and age of Hechos fans?

53.4% of Hechos fans are female, 46.6% are male, with an average age of 34.2 years.

Which brands do Hechos fans like most?

Hechos fans show strongest brand affinity for Minnesota (2.09×), Panama (4.02×), and Spinal muscular atrophy (5.48×) over the country average.

Where do Hechos fans live in United States?

Hechos fans in United States are most concentrated in Texas (reach 281,364), California (reach 245,305), and Florida (reach 210,220). These three regions account for the largest share of the active audience.

What other brands do Hechos fans also like?

Beyond Hechos itself, the audience over-indexes on Panama (4.02×), Spinal muscular atrophy (5.48×), Sears (2.17×), and iZombie (6.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hechos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.