Hell or Highwater Audience in United States
Hell or Highwater has an estimated audience of 1,818,858 people in United States. 62.9% are female, 37.1% are male, average age 40.2. Top brand affinities: Edvard Grieg, Natural rubber, Israel, Combat sport, Bank account.
Top brand affinities include Edvard Grieg, Natural rubber, Israel, with strongest over-indexing on Edvard Grieg (47.02× the country average). Demographically, the Hell or Highwater audience skews more female with an average age of 40.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Hell or Highwater fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 40.2 |
| Estimated audience size | 1,818,858 |
Audience persona
The typical Hell or Highwater fan in United States is more female, around 40.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Edvard Grieg.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edvard Grieg | 47.02× | Literature |
| Natural rubber | 3.52× | Cars & Mobility |
| Israel | 3.28× | Travel & Leisure |
| Combat sport | 2.25× | Sports |
| Bank account | 3.32× | Business & Career |
| JibJab | 7.24× | Internet & Social Media |
| Pediatric Hematology and Oncology | 12.68× | Health |
| Product design | 1.75× | Business & Career |
| UK garage | 4.77× | Music & Radio |
| Scratching post | 7.54× | Pets & Animals |
| Nuts (film) | 4.56× | Movies & TV |
| Home staging | 4.01× | Home & Garden |
| Elsword | 11.51× | Games |
| Movie Fanatic | 25.02× | Movies & TV |
| KiwiCo | 4.21× | Kids & Family |
| Home Delivery | 1.79× | Food & Beverages |
| Glue logic | 5.4× | Technology & Electronics |
| Salman Khan | 4.24× | Movies & TV |
| Hideo Nomo | 9.45× | Sports |
| Columbia, Missouri | 4.96× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.41 |
| Sustainability | BALANCE | 1.41 |
| Community Orientation | OPEN | 1.37 |
| Early Adopter Mentality | POWER | 1.32 |
| DIY Mentality | THRILL | 1.28 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.3% |
| United Kingdom | 8.1% |
| Canada | 4.7% |
See Hell or Highwater audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hell or Highwater. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.