Hero Audience in United States

Hero logo

Hero has an estimated audience of 3,851,987 people in United States. 44.3% are female, 55.7% are male, average age 35.0. Top regions: California, Texas, Wisconsin. Top brand affinities: Keene, New Hampshire, Grinch, Goop, Lulu 黃路梓茵, Wok.

The average Hero fan in United States is 35.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Wisconsin. Top brand affinities include Keene, New Hampshire, Grinch, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hero audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Hero fans

Demographic split for Hero audience in United States
MetricValue
Female44.3%
Male55.7%
Average age35.0
Estimated audience size3,851,987

Audience persona

The typical Hero fan in United States is more male, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Hero in United States
RegionReachAffinity
California420,5910.99×
Texas330,7491×
Wisconsin302,8635.23×
Florida266,5781.02×
New York208,6300.97×
Georgia127,9181.08×
Illinois122,6120.96×
Pennsylvania122,4580.94×
North Carolina116,6691.01×
Ohio110,4810.93×
Virginia97,4961.04×
Michigan89,6660.89×
New Jersey89,3850.91×
Tennessee74,1170.96×
Arizona70,8410.9×
Washington69,3140.9×
Alabama69,1901.29×
Indiana62,8830.89×
Maryland62,6960.95×
Missouri58,9080.95×
Massachusetts58,6150.77×
South Carolina55,1900.95×
Louisiana52,4081.06×
Minnesota51,0380.92×
Colorado49,4050.81×
Kentucky42,4930.88×
Oregon42,4520.96×
Oklahoma40,8340.95×
Mississippi36,2141.14×
Hawaii35,6312.15×
Nevada32,0600.86×
Arkansas31,4870.99×
Connecticut29,7210.77×
Iowa29,5620.93×
Kansas27,0260.89×
Utah24,4700.71×
New Mexico16,3370.85×
Idaho14,6850.76×
Nebraska14,3700.74×
West Virginia13,6760.76×
Maine11,6330.84×
New Hampshire10,7440.71×
Washington, District of Columbia9,8170.85×
Delaware9,2910.87×
Rhode Island9,1100.74×
Montana8,0240.75×
Alaska6,9820.85×
South Dakota6,5540.74×
North Dakota5,8500.74×
Vermont4,7290.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hero audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Grinch11.01×Movies & TV
Goop13.76×Internet & Social Media
Lulu 黃路梓茵6.42×Movies & TV
Wok15.41×Food & Beverages
Vocal harmony10.57×Music & Radio
Grace Slick16.74×Music & Radio
Google Home10.19×Technology & Electronics
Governor of Michigan9.12×Politics & Society
Combat sport1.82×Sports
Hibachi8.71×Food & Beverages
La Jolla10.07×Travel & Leisure
Progressive rock2.12×Music & Radio
Urban Outfitters1.88×Shopping
headspace8.94×Health
Jezebel (film)6.42×Movies & TV
Guitarist (magazine)10.55×Music & Radio
Throne of Glass6.42×Literature
Chromebook4.88×Technology & Electronics
Gift registry10.96×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hero audience
TraitClusterScore
PatriotismCONSERVATISM1.71
Early Adopter MentalityPOWER1.27
IndividualismJOY1.24
Risk AppetiteTHRILL1.24
ExtroversionTHRILL1.19
TraditionCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Hero
CountryShare
United States17.6%
Mexico5.6%
France5.6%

See Hero audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Hero have in United States?

Hero has an estimated audience of 3,851,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Hero fans?

44.3% of Hero fans are female, 55.7% are male, with an average age of 35.0 years.

Which brands do Hero fans like most?

Hero fans show strongest brand affinity for Keene, New Hampshire (675×), Grinch (11.01×), and Goop (13.76×) over the country average.

Where do Hero fans live in United States?

Hero fans in United States are most concentrated in California (reach 420,591), Texas (reach 330,749), and Wisconsin (reach 302,863). These three regions account for the largest share of the active audience.

What other brands do Hero fans also like?

Beyond Hero itself, the audience over-indexes on Grinch (11.01×), Goop (13.76×), Lulu 黃路梓茵 (6.42×), and Wok (15.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.