Hi-Five Audience in United States
Hi-Five has an estimated audience of 557,360 people in United States. 54.5% are female, 45.5% are male, average age 38.4. Top brand affinities: Litter box, Governor of Michigan, Goop, Wok, Home staging.
Top brand affinities include Litter box, Governor of Michigan, Goop, with strongest over-indexing on Litter box (1.53× the country average). Demographically, the Hi-Five audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Hi-Five fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 38.4 |
| Estimated audience size | 557,360 |
Audience persona
The typical Hi-Five fan in United States is balanced, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Litter box.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.53× | Pets & Animals |
| Governor of Michigan | 4.57× | Politics & Society |
| Goop | 3.19× | Internet & Social Media |
| Wok | 3.41× | Food & Beverages |
| Home staging | 2.61× | Home & Garden |
| Hipster | 4.57× | Politics & Society |
| Voter registration | 2.25× | Politics & Society |
| Hibachi | 3.69× | Food & Beverages |
| Electrolyte | 2.19× | Health |
| Grinch | 1.85× | Movies & TV |
| Noodle (Gorillaz) | 1.64× | Music & Radio |
| Google Home | 2.84× | Technology & Electronics |
| Urban horticulture | 1.54× | Home & Garden |
| Cherish (group) | 4.43× | Music & Radio |
| Vocal harmony | 1.82× | Music & Radio |
| headspace | 3.64× | Health |
| Corona (band) | 2.17× | Music & Radio |
| Grace Slick | 3.14× | Music & Radio |
| Fairy godmother | 2.67× | Literature |
| El Paso County, Colorado | 4.57× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.55 |
| Luxury Orientation | PREMIUM | 1.49 |
| Patriotism | CONSERVATISM | 1.45 |
| DIY Mentality | THRILL | 1.42 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Sustainability | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.7% |
| Germany | 24.5% |
| Italy | 3.7% |
See Hi-Five audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
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- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hi-Five. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.