Highway to Hell Audience in United States

Highway to Hell logo

Highway to Hell has an estimated audience of 729,208 people in United States. 18.8% are female, 81.2% are male, average age 51.8. Top regions: California, Texas, Florida. Top brand affinities: Israel, Dog breed, Elsword, Urban Outfitters, Alaska.

The average Highway to Hell fan in United States is 51.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Dog breed, Elsword, with strongest over-indexing on Israel (4.04× the country average). Demographically, the Highway to Hell audience skews more male with an average age of 51.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Highway to Hell fans

Demographic split for Highway to Hell audience in United States
MetricValue
Female18.8%
Male81.2%
Average age51.8
Estimated audience size729,208

Audience persona

The typical Highway to Hell fan in United States is more male, around 51.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Highway to Hell in United States
RegionReachAffinity
California60,3450.75×
Texas52,8740.84×
Florida43,9370.89×
New York31,5140.77×
Pennsylvania27,6961.13×
Ohio26,3331.17×
Illinois22,7590.94×
North Carolina21,3850.97×
Michigan20,8171.09×
Georgia16,9690.76×
Tennessee16,1961.11×
Indiana15,3601.15×
New Jersey14,2270.77×
Virginia13,9100.78×
Missouri13,3371.13×
Washington13,3060.91×
Arizona13,2940.89×
Kentucky12,9691.42×
Massachusetts12,8170.89×
Wisconsin12,4751.14×
Alabama10,8591.07×
Minnesota10,6321.02×
Maryland10,0340.8×
South Carolina10,0280.91×
Oklahoma9,7331.2×
Colorado9,5720.83×
Iowa8,3471.39×
Louisiana8,2540.88×
Oregon7,9360.95×
Kansas7,4551.3×
Arkansas6,5261.09×
Connecticut6,2590.86×
Nevada6,1070.87×
Utah5,5080.84×
West Virginia5,2501.55×
Mississippi5,1900.86×
Nebraska4,1021.12×
Idaho3,9431.08×
Maine3,4191.31×
New Mexico3,2450.89×
New Hampshire3,1821.11×
Montana2,6511.31×
Hawaii2,1160.68×
South Dakota1,9301.15×
Rhode Island1,8240.79×
Alaska1,6711.07×
North Dakota1,6651.11×
Delaware1,4730.73×
Washington, District of Columbia1,3740.63×
Vermont1,3221.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Highway to Hell audience
BrandAffinityCategory
Israel4.04×Travel & Leisure
Dog breed1.93×Pets & Animals
Elsword18.85×Games
Urban Outfitters1.85×Shopping
Alaska1.51×Travel & Leisure
JibJab4.98×Internet & Social Media
Racing2.2×Cars & Mobility
Winemaking3.8×Food & Beverages
Home staging3.46×Home & Garden
Home Delivery2.03×Food & Beverages
Halsey, Oregon5.25×Travel & Leisure
The Devil's Rejects5.68×Movies & TV
Gift registry5.9×Kids & Family
Corona (band)2.57×Music & Radio
Monogram1.72×Home & Garden
Salman Khan3.55×Movies & TV
Voter registration2.07×Politics & Society
KiwiCo3.01×Kids & Family
Sinaloa1.55×Travel & Leisure
Pro-Ject1.72×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Highway to Hell audience
TraitClusterScore
PatriotismCONSERVATISM1.45
TraditionCONSERVATISM1.29
Community OrientationOPEN1.28
ExtroversionTHRILL1.21
IndividualismJOY1.2
Quality AwarenessPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Highway to Hell
CountryShare
United States20.1%
Germany19.7%
Brazil12.6%

See Highway to Hell audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Highway to Hell have in United States?

Highway to Hell has an estimated audience of 729,208 people in United States, concentrated in California and Texas.

What is the gender split and age of Highway to Hell fans?

18.8% of Highway to Hell fans are female, 81.2% are male, with an average age of 51.8 years.

Which brands do Highway to Hell fans like most?

Highway to Hell fans show strongest brand affinity for Israel (4.04×), Dog breed (1.93×), and Elsword (18.85×) over the country average.

Where do Highway to Hell fans live in United States?

Highway to Hell fans in United States are most concentrated in California (reach 60,345), Texas (reach 52,874), and Florida (reach 43,937). These three regions account for the largest share of the active audience.

What other brands do Highway to Hell fans also like?

Beyond Highway to Hell itself, the audience over-indexes on Dog breed (1.93×), Elsword (18.85×), Urban Outfitters (1.85×), and Alaska (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Highway to Hell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.