Hillary Scott (singer) Audience in United States

Hillary Scott (singer) logo

Hillary Scott (singer) has an estimated audience of 366,523 people in United States. 67.7% are female, 32.3% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Whataburger, Goop, La Jolla, headspace, Huaraz.

The average Hillary Scott (singer) fan in United States is 40.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Whataburger, Goop, La Jolla, with strongest over-indexing on Whataburger (4.47× the country average). Demographically, the Hillary Scott (singer) audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Person

Demographics of Hillary Scott (singer) fans

Demographic split for Hillary Scott (singer) audience in United States
MetricValue
Female67.7%
Male32.3%
Average age40.3
Estimated audience size366,523

Audience persona

The typical Hillary Scott (singer) fan in United States is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Hillary Scott (singer) in United States
RegionReachAffinity
Texas28,4520.9×
California23,1200.57×
Florida18,1880.73×
Tennessee16,5102.25×
New York13,5580.66×
Ohio11,8131.05×
North Carolina11,7151.06×
Pennsylvania11,2450.91×
Georgia10,9750.97×
Illinois10,3430.85×
Michigan9,6081×
Indiana8,5041.27×
Virginia8,0270.9×
South Carolina7,7441.4×
Missouri7,6571.3×
Kentucky6,8401.49×
Alabama6,6951.31×
Wisconsin6,3091.14×
Arizona6,2450.83×
Minnesota6,1541.17×
Oklahoma6,0641.49×
Washington5,7500.78×
New Jersey5,3310.57×
Louisiana4,7861.01×
Massachusetts4,6550.64×
Colorado4,6470.8×
Arkansas4,5591.51×
Iowa4,1751.38×
Maryland3,9600.63×
Mississippi3,5191.17×
Oregon3,3940.81×
Kansas3,2591.13×
Utah2,7700.84×
Idaho2,6831.46×
Connecticut2,5370.69×
West Virginia2,4171.42×
Nebraska2,2061.2×
Nevada2,1290.6×
New Mexico1,6360.89×
Maine1,6211.23×
New Hampshire1,0760.75×
South Dakota1,0691.26×
Montana1,0511.03×
North Dakota1,0411.38×
Delaware7220.71×
Hawaii6780.43×
Rhode Island6310.54×
Wyoming5431×
Washington, District of Columbia5210.47×
Alaska5120.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hillary Scott (singer) audience
BrandAffinityCategory
Whataburger4.47×Food & Beverages
Goop10.57×Internet & Social Media
La Jolla10.65×Travel & Leisure
headspace10.7×Health
Huaraz12.73×Travel & Leisure
Fairy godmother7.5×Literature
Vocal harmony4.31×Music & Radio
Wok6.05×Food & Beverages
Governor of Michigan6.79×Politics & Society
Pillow1.79×Home & Garden
Grace Slick7.23×Music & Radio
Google Photos2.04×Technology & Electronics
Jingoism1.7×Politics & Society
Elsword12.73×Games
Google Home4.9×Technology & Electronics
TV Fanatic7.84×Movies & TV
Grinch2.5×Movies & TV
No Escape (1994 film)6.93×Movies & TV
Jesse Plemons2.02×Movies & TV
Cherish (group)6.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hillary Scott (singer) audience
TraitClusterScore
ExtroversionTHRILL2.38
PatriotismCONSERVATISM1.34
Family OrientationCONSERVATISM1.24
Price SensitivityPREMIUM1.22
Community OrientationOPEN1.19
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Hillary Scott (singer)
CountryShare
United States56.4%
United Kingdom11.8%
Canada4.9%

See Hillary Scott (singer) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Hillary Scott (singer) have in United States?

Hillary Scott (singer) has an estimated audience of 366,523 people in United States, concentrated in Texas and California.

What is the gender split and age of Hillary Scott (singer) fans?

67.7% of Hillary Scott (singer) fans are female, 32.3% are male, with an average age of 40.3 years.

Which brands do Hillary Scott (singer) fans like most?

Hillary Scott (singer) fans show strongest brand affinity for Whataburger (4.47×), Goop (10.57×), and La Jolla (10.65×) over the country average.

Where do Hillary Scott (singer) fans live in United States?

Hillary Scott (singer) fans in United States are most concentrated in Texas (reach 28,452), California (reach 23,120), and Florida (reach 18,188). These three regions account for the largest share of the active audience.

What other brands do Hillary Scott (singer) fans also like?

Beyond Hillary Scott (singer) itself, the audience over-indexes on Goop (10.57×), La Jolla (10.65×), headspace (10.7×), and Huaraz (12.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hillary Scott (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.