Huaraz Audience in United States

Huaraz logo

Huaraz has an estimated audience of 507,565 people in United States. 34.6% are female, 65.4% are male, average age 39.6. Top regions: California, Florida, New York. Top brand affinities: Mackenzie Foy, Minnesota, Spinal muscular atrophy, Panama, Home construction.

The average Huaraz fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Mackenzie Foy, Minnesota, Spinal muscular atrophy, with strongest over-indexing on Mackenzie Foy (34.64× the country average). Demographically, the Huaraz audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Huaraz fans

Demographic split for Huaraz audience in United States
MetricValue
Female34.6%
Male65.4%
Average age39.6
Estimated audience size507,565

Audience persona

The typical Huaraz fan in United States is more male, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Huaraz in United States
RegionReachAffinity
California61,0721.09×
Florida56,9141.66×
New York40,6701.43×
Texas32,1260.74×
New Jersey18,3071.42×
Colorado15,8971.99×
Virginia15,8501.28×
Illinois12,1040.72×
Washington11,7531.15×
Georgia11,6480.74×
Massachusetts11,2101.12×
North Carolina10,4740.69×
Pennsylvania9,1530.54×
Maryland8,4590.97×
Utah7,9771.75×
Arizona6,1790.6×
Michigan6,1360.46×
Ohio5,6900.36×
Tennessee5,4690.54×
Oregon5,2520.9×
Connecticut4,9110.96×
Minnesota4,3350.6×
Washington, District of Columbia4,2772.8×
Missouri3,9670.48×
South Carolina3,5030.46×
Wisconsin3,4430.45×
Nevada3,1030.63×
Indiana3,0720.33×
Kentucky2,8700.45×
Mississippi2,6850.64×
Louisiana2,5860.4×
Idaho2,5591.01×
New Hampshire2,4351.22×
Alabama2,4080.34×
Arkansas2,3850.57×
Oklahoma2,3330.41×
Hawaii2,2811.05×
West Virginia2,2170.94×
Alaska2,2122.04×
Montana2,0891.48×
Kansas2,0470.51×
Iowa1,9440.46×
Wyoming1,9432.58×
Rhode Island1,9111.18×
South Dakota1,9031.62×
North Dakota1,8531.78×
Nebraska1,7890.7×
New Mexico1,7790.7×
Maine1,7630.97×
Vermont1,7351.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Huaraz audience
BrandAffinityCategory
Mackenzie Foy34.64×Fashion & Accessoires
Minnesota5.31×Travel & Leisure
Spinal muscular atrophy15.79×Health
Panama5.05×Travel & Leisure
Home construction1.9×Home & Garden
Penn & Teller8.31×Movies & TV
JTV (Indonesia)3.53×
Justice1.76×Politics & Society
Sears2.34×Shopping
Mad About You5.95×Movies & TV
Toros de Tijuana12.48×Sports
Dental hygienist3.01×Health
Ixtapaluca7.72×Travel & Leisure
My Name Is Khan12.99×Movies & TV
Italian Market, Philadelphia5.71×
Public speaking1.55×Politics & Society
Warning sign4.15×Cars & Mobility
The Boomtown Rats19.72×Music & Radio
Asajj Ventress4.14×Movies & TV
Grand Prairie, Texas2.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Huaraz audience
TraitClusterScore
TravellingTHRILL1.39
Risk AppetiteTHRILL1.17
Need for SecurityCONSERVATISM1.16
Urban LifestyleOPEN1.12
Luxury OrientationPREMIUM1.08
TraditionCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Huaraz
CountryShare
Peru54.9%
Mexico11.5%
United States8.4%

See Huaraz audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Huaraz have in United States?

Huaraz has an estimated audience of 507,565 people in United States, concentrated in California and Florida.

What is the gender split and age of Huaraz fans?

34.6% of Huaraz fans are female, 65.4% are male, with an average age of 39.6 years.

Which brands do Huaraz fans like most?

Huaraz fans show strongest brand affinity for Mackenzie Foy (34.64×), Minnesota (5.31×), and Spinal muscular atrophy (15.79×) over the country average.

Where do Huaraz fans live in United States?

Huaraz fans in United States are most concentrated in California (reach 61,072), Florida (reach 56,914), and New York (reach 40,670). These three regions account for the largest share of the active audience.

What other brands do Huaraz fans also like?

Beyond Huaraz itself, the audience over-indexes on Minnesota (5.31×), Spinal muscular atrophy (15.79×), Panama (5.05×), and Home construction (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Huaraz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.