Hiplife Audience in United States
Hiplife has an estimated audience of 340,608 people in United States. 21.3% are female, 78.7% are male, average age 28.8. Top regions: New York, Maryland, California. Top brand affinities: Combat sport, Home construction, 3D printing, Ellen Burstyn, Bank account.
The average Hiplife fan in United States is 28.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Maryland, California. Top brand affinities include Combat sport, Home construction, 3D printing, with strongest over-indexing on Combat sport (2.3× the country average). Demographically, the Hiplife audience skews more male with an average age of 28.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hiplife fans
| Metric | Value |
|---|---|
| Female | 21.3% |
| Male | 78.7% |
| Average age | 28.8 |
| Estimated audience size | 340,608 |
Audience persona
The typical Hiplife fan in United States is more male, around 28.8 years old, with strong Risk Appetite tendencies and a notable affinity for Combat sport.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 9,537 | 0.5× |
| Maryland | 7,146 | 1.22× |
| California | 6,806 | 0.18× |
| Louisiana | 6,725 | 1.53× |
| Tennessee | 6,542 | 0.96× |
| Kentucky | 6,467 | 1.51× |
| Indiana | 6,329 | 1.02× |
| Alabama | 6,260 | 1.32× |
| Florida | 6,082 | 0.26× |
| Texas | 6,047 | 0.21× |
| South Carolina | 5,921 | 1.16× |
| North Carolina | 5,885 | 0.57× |
| Ohio | 5,861 | 0.56× |
| Georgia | 5,837 | 0.56× |
| Michigan | 5,835 | 0.66× |
| Wisconsin | 5,804 | 1.13× |
| Arizona | 5,589 | 0.8× |
| Missouri | 5,587 | 1.02× |
| Pennsylvania | 5,564 | 0.49× |
| Virginia | 5,535 | 0.67× |
| Connecticut | 5,519 | 1.62× |
| Illinois | 5,509 | 0.49× |
| Nevada | 5,480 | 1.66× |
| Oregon | 5,410 | 1.39× |
| New Jersey | 5,304 | 0.61× |
| Minnesota | 5,185 | 1.06× |
| Massachusetts | 5,132 | 0.76× |
| Washington | 5,010 | 0.73× |
| Colorado | 4,996 | 0.93× |
| Maine | 4,965 | 4.07× |
| Washington, District of Columbia | 3,834 | 3.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Combat sport | 2.3× | Sports |
| Home construction | 1.94× | Home & Garden |
| 3D printing | 2.99× | Technology & Electronics |
| Ellen Burstyn | 7.29× | Movies & TV |
| Bank account | 1.92× | Business & Career |
| Racing | 1.93× | Cars & Mobility |
| Overtone | 7.04× | Beauty & Wellness |
| Chili con carne | 5.84× | Food & Beverages |
| Thom Browne | 6.29× | Fashion & Accessoires |
| Notre Dame Fighting Irish football | 2.7× | Sports |
| Graham Greene | 3.23× | Literature |
| Acoustic music | 2.23× | Music & Radio |
| Highland games | 4.29× | Sports |
| Brittney Griner | 3.81× | Sports |
| Consequence (rapper) | 2.78× | Music & Radio |
| Wizards of Waverly Place | 2.8× | Movies & TV |
| Commercial mortgage | 2.63× | Business & Career |
| Warren Zevon | 3.55× | Music & Radio |
| N1 road (South Africa) | 1.57× | Travel & Leisure |
| iPEC Coaching | 7.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.22 |
| Early Adopter Mentality | POWER | 2.03 |
| Indulgence | JOY | 1.68 |
| Luxury Orientation | PREMIUM | 1.64 |
| Urban Lifestyle | OPEN | 1.42 |
| Social Media Usage | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| India | 15.3% |
| Malaysia | 4.6% |
See Hiplife audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Hiplife have in United States?
Hiplife has an estimated audience of 340,608 people in United States, concentrated in New York and Maryland.
What is the gender split and age of Hiplife fans?
21.3% of Hiplife fans are female, 78.7% are male, with an average age of 28.8 years.
Which brands do Hiplife fans like most?
Hiplife fans show strongest brand affinity for Combat sport (2.3×), Home construction (1.94×), and 3D printing (2.99×) over the country average.
Where do Hiplife fans live in United States?
Hiplife fans in United States are most concentrated in New York (reach 9,537), Maryland (reach 7,146), and California (reach 6,806). These three regions account for the largest share of the active audience.
What other brands do Hiplife fans also like?
Beyond Hiplife itself, the audience over-indexes on Home construction (1.94×), 3D printing (2.99×), Ellen Burstyn (7.29×), and Bank account (1.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hiplife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.