Home Chef Audience in United States

Home Chef logo

Home Chef has an estimated audience of 2,547,182 people in United States. 73.5% are female, 26.5% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Product design, headspace, Cherish (group), Cryptic crossword.

The average Home Chef fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Product design, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Home Chef audience skews more female with an average age of 42.2, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Home Chef fans

Demographic split for Home Chef audience in United States
MetricValue
Female73.5%
Male26.5%
Average age42.2
Estimated audience size2,547,182

Audience persona

The typical Home Chef fan in United States is more female, around 42.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Home Chef in United States
RegionReachAffinity
California204,0080.73×
Texas166,2070.76×
Florida157,8240.92×
Illinois110,0581.3×
New York108,5430.76×
Georgia98,7261.26×
Ohio94,6811.21×
Pennsylvania89,8901.05×
North Carolina87,3041.14×
Michigan75,3831.13×
Virginia73,7661.19×
Tennessee60,7661.19×
Maryland59,9461.37×
Washington57,2121.12×
Indiana55,5801.19×
New Jersey54,0510.83×
Colorado53,2611.33×
Arizona50,2940.97×
Wisconsin48,8691.28×
Massachusetts48,1290.96×
South Carolina43,1941.13×
Missouri42,4201.03×
Kentucky38,4611.2×
Minnesota37,5721.03×
Alabama36,1111.01×
Oregon28,6450.98×
Oklahoma26,1830.93×
Connecticut25,6281×
Louisiana25,1960.77×
Kansas23,2091.16×
Utah22,6430.99×
Nevada20,4000.83×
Iowa20,1880.96×
Arkansas19,8470.95×
Mississippi16,1930.77×
Nebraska12,7040.99×
West Virginia12,3661.04×
Idaho12,3450.97×
New Hampshire11,0561.1×
New Mexico9,3980.74×
Maine9,0350.99×
Montana8,1081.15×
Rhode Island7,9180.98×
Delaware6,6230.94×
North Dakota6,4781.24×
South Dakota6,0581.03×
Washington, District of Columbia5,5590.73×
Vermont5,0081.12×
Wyoming4,3661.16×
Hawaii2,2380.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Chef audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design3.8×Business & Career
headspace15.93×Health
Cherish (group)18.52×Music & Radio
Cryptic crossword17.34×Technology & Electronics
Wok7.21×Food & Beverages
Governor of Michigan7.08×Politics & Society
Dyango36.02×Music & Radio
Fairy godmother5.95×Literature
TV Fanatic7.65×Movies & TV
El Paso County, Colorado8.95×Travel & Leisure
Ira Glass12.05×Music & Radio
Kikar HaShabbat10.51×News
National Paralympic Committee14.85×Sports
edureka20.75×Business & Career
Mothercare1.67×Kids & Family
Étretat14.55×Travel & Leisure
Soldering iron1.57×Home & Garden
Circular economy6.44×Business & Career
Hipster4.39×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Chef audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.42
IndulgenceJOY1.92
Family OrientationCONSERVATISM1.76
Design AffinityPREMIUM1.74
Healthy LifestyleBALANCE1.41
Pet OwnershipJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Home Chef
CountryShare
United States75.9%
Canada4.9%
United Kingdom3.6%

See Home Chef audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Home Chef have in United States?

Home Chef has an estimated audience of 2,547,182 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Chef fans?

73.5% of Home Chef fans are female, 26.5% are male, with an average age of 42.2 years.

Which brands do Home Chef fans like most?

Home Chef fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (3.8×), and headspace (15.93×) over the country average.

Where do Home Chef fans live in United States?

Home Chef fans in United States are most concentrated in California (reach 204,008), Texas (reach 166,207), and Florida (reach 157,824). These three regions account for the largest share of the active audience.

What other brands do Home Chef fans also like?

Beyond Home Chef itself, the audience over-indexes on Product design (3.8×), headspace (15.93×), Cherish (group) (18.52×), and Cryptic crossword (17.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.