Home security Audience in United States

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Home security has an estimated audience of 3,559,871 people in United States. 43.4% are female, 56.6% are male, average age 46.9. Top regions: Texas, California, Florida. Top brand affinities: Dog breed, Northrop Grumman, MK, N1 road (South Africa), CAC 40.

The average Home security fan in United States is 46.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dog breed, Northrop Grumman, MK, with strongest over-indexing on Dog breed (2.1× the country average). Demographically, the Home security audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Video game

Demographics of Home security fans

Demographic split for Home security audience in United States
MetricValue
Female43.4%
Male56.6%
Average age46.9
Estimated audience size3,559,871

Audience persona

The typical Home security fan in United States is more male, around 46.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Home security in United States
RegionReachAffinity
Texas355,3631.16×
California292,5090.75×
Florida236,5540.98×
New York140,2200.7×
Georgia119,7571.09×
North Carolina110,8411.03×
Illinois100,1630.84×
Pennsylvania87,9840.73×
Ohio87,7960.8×
Arizona71,9500.99×
Virginia69,9670.81×
Michigan69,6620.75×
Tennessee69,0020.97×
Oklahoma65,1361.65×
New Jersey64,3130.71×
Washington63,8130.89×
Louisiana63,7781.39×
Alabama59,4841.2×
Missouri57,6711.01×
Indiana57,3980.88×
South Carolina57,1461.07×
Colorado56,2531×
Maryland51,0150.83×
Mississippi50,5921.72×
Kentucky46,5111.04×
Oregon44,4731.09×
Arkansas43,9441.5×
Massachusetts41,8370.6×
Utah36,9011.16×
Kansas34,3871.23×
Minnesota33,9930.67×
Nevada33,6930.98×
Wisconsin33,6110.63×
New Mexico32,6821.83×
Iowa26,0140.89×
Connecticut25,4930.71×
Nebraska20,7451.16×
Idaho19,7681.11×
Montana16,2941.65×
West Virginia15,5900.94×
North Dakota13,1311.8×
Alaska10,2171.34×
Wyoming9,5991.82×
New Hampshire8,5310.61×
Delaware7,6260.78×
Hawaii7,2870.48×
Rhode Island6,5720.58×
South Dakota6,2930.76×
Maine6,1060.48×
Washington, District of Columbia6,0450.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home security audience
BrandAffinityCategory
Dog breed2.1×Pets & Animals
Northrop Grumman3.44×Business & Career
MK2.03×Music & Radio
N1 road (South Africa)1.59×Travel & Leisure
CAC 401.71×Business & Career
Atkins diet1.55×Health
Overboard (film)2.34×Movies & TV
Fast Five2.25×Movies & TV
Leverage (TV series)1.57×Movies & TV
Underarm hair1.93×Beauty & Wellness
Lebanese cuisine1.8×Food & Beverages
Israeli cuisine2.13×Food & Beverages
Jonah3.25×
Cedar Falls, Iowa3.09×Travel & Leisure
Ohio State Buckeyes women's basketball2.09×Sports
Cadillac Ranch2.03×Cars & Mobility
Harry Potter and the Goblet of Fire1.52×Movies & TV
Brooklyn College1.79×Business & Career
Ohio State Buckeyes women's basketball1.66×Sports
Judge Dredd (film)1.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home security audience
TraitClusterScore
Convenience OrientationPREMIUM2.48
Family OrientationCONSERVATISM1.68
Quality AwarenessPREMIUM1.4
Need for SecurityCONSERVATISM1.32
TravellingTHRILL1.31
DIY MentalityTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Home security
CountryShare
United States69.4%
United Kingdom13.1%
Canada2.6%

See Home security audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Home security have in United States?

Home security has an estimated audience of 3,559,871 people in United States, concentrated in Texas and California.

What is the gender split and age of Home security fans?

43.4% of Home security fans are female, 56.6% are male, with an average age of 46.9 years.

Which brands do Home security fans like most?

Home security fans show strongest brand affinity for Dog breed (2.1×), Northrop Grumman (3.44×), and MK (2.03×) over the country average.

Where do Home security fans live in United States?

Home security fans in United States are most concentrated in Texas (reach 355,363), California (reach 292,509), and Florida (reach 236,554). These three regions account for the largest share of the active audience.

What other brands do Home security fans also like?

Beyond Home security itself, the audience over-indexes on Northrop Grumman (3.44×), MK (2.03×), N1 road (South Africa) (1.59×), and CAC 40 (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.