Homeland security Audience in United States

Homeland security logo

Homeland security has an estimated audience of 1,297,693 people in United States. 43.3% are female, 56.7% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Israel, Jeep Wagoneer, Hebe, Elsword.

The average Homeland security fan in United States is 45.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Israel, Jeep Wagoneer, with strongest over-indexing on Urban Outfitters (45.98× the country average). Demographically, the Homeland security audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Homeland security fans

Demographic split for Homeland security audience in United States
MetricValue
Female43.3%
Male56.7%
Average age45.6
Estimated audience size1,297,693

Audience persona

The typical Homeland security fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Homeland security in United States
RegionReachAffinity
California188,3321.32×
Texas137,6291.23×
Florida110,4301.26×
New York91,9491.27×
Georgia46,2171.16×
Illinois43,8681.01×
Virginia43,4531.37×
North Carolina41,5451.06×
New Jersey40,5441.23×
Pennsylvania38,4150.88×
Tennessee36,6181.41×
Maryland35,7701.6×
Ohio34,2900.86×
Michigan26,7400.79×
Arizona26,0500.98×
Massachusetts25,0210.98×
Washington24,9130.96×
Indiana21,8460.92×
Louisiana18,9341.13×
South Carolina18,5450.95×
Missouri18,2890.87×
Colorado17,3420.85×
Alabama16,8210.93×
Kentucky14,8050.91×
Nevada13,4881.07×
Wisconsin13,2650.68×
Connecticut12,7850.98×
Minnesota12,7610.69×
Oklahoma12,7090.88×
Oregon11,8810.8×
Mississippi11,8291.11×
Arkansas9,8760.92×
Washington, District of Columbia9,4432.42×
Kansas8,8600.87×
Utah8,7470.75×
Iowa8,2700.77×
New Mexico7,0231.08×
Nebraska5,7670.89×
Hawaii5,2320.94×
West Virginia5,1430.85×
Idaho4,9720.76×
South Dakota4,7261.58×
New Hampshire4,0620.79×
Rhode Island3,9960.97×
Delaware3,5310.99×
Maine3,1650.68×
Montana2,4400.68×
Alaska2,0130.73×
North Dakota1,9880.75×
Vermont1,7770.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homeland security audience
BrandAffinityCategory
Urban Outfitters45.98×Shopping
Israel4.32×Travel & Leisure
Jeep Wagoneer10.24×Cars & Mobility
Hebe10.41×Home & Garden
Elsword15.46×Games
Stamp collecting3.81×Home & Garden
Jesse Plemons2.69×Movies & TV
Pillow1.62×Home & Garden
Buying and Selling Real Estate5.47×Home & Garden
edureka23.53×Business & Career
Lulu 黃路梓茵1.62×Movies & TV
Atkins diet2.93×Health
Jeep Grand Cherokee (WJ)3.35×Cars & Mobility
Nebraska Cornhuskers football1.93×Sports
Glossier2.78×Beauty & Wellness
Home staging2.7×Home & Garden
nbc chicago2.87×Movies & TV
Birthday Gifts1.54×Kids & Family
JamBase5.41×Music & Radio
N1 road (South Africa)1.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homeland security audience
TraitClusterScore
PatriotismCONSERVATISM22.55
Need for SecurityCONSERVATISM2.31
Risk AppetiteTHRILL2.25
Career OrientationPOWER2.02
SustainabilityBALANCE2.01
Quality AwarenessPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for Homeland security
CountryShare
United States79.2%
Germany7.6%
Canada1.2%

See Homeland security audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Homeland security have in United States?

Homeland security has an estimated audience of 1,297,693 people in United States, concentrated in California and Texas.

What is the gender split and age of Homeland security fans?

43.3% of Homeland security fans are female, 56.7% are male, with an average age of 45.6 years.

Which brands do Homeland security fans like most?

Homeland security fans show strongest brand affinity for Urban Outfitters (45.98×), Israel (4.32×), and Jeep Wagoneer (10.24×) over the country average.

Where do Homeland security fans live in United States?

Homeland security fans in United States are most concentrated in California (reach 188,332), Texas (reach 137,629), and Florida (reach 110,430). These three regions account for the largest share of the active audience.

What other brands do Homeland security fans also like?

Beyond Homeland security itself, the audience over-indexes on Israel (4.32×), Jeep Wagoneer (10.24×), Hebe (10.41×), and Elsword (15.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homeland security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.