Hoosiers Audience in United States
Hoosiers has an estimated audience of 942,620 people in United States. 51.5% are female, 48.5% are male, average age 41.8. Top brand affinities: The Place Beyond the Pines, Remember the Titans, Vanessa Kirby, FA Cup, Brenda Song.
Top brand affinities include The Place Beyond the Pines, Remember the Titans, Vanessa Kirby, with strongest over-indexing on The Place Beyond the Pines (170.51× the country average). Demographically, the Hoosiers audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Hoosiers fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.8 |
| Estimated audience size | 942,620 |
Audience persona
The typical Hoosiers fan in United States is balanced, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for The Place Beyond the Pines.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Place Beyond the Pines | 170.51× | Movies & TV |
| Remember the Titans | 53.36× | Movies & TV |
| Vanessa Kirby | 20× | Movies & TV |
| FA Cup | 46.87× | Sports |
| Brenda Song | 27.13× | Fashion & Accessoires |
| Amanda Seyfried | 14.1× | Movies & TV |
| Isla Fisher | 20× | Movies & TV |
| Megamind | 16.99× | Movies & TV |
| Napoleon Dynamite | 15.6× | Movies & TV |
| Night at the Museum | 20× | Movies & TV |
| Space Jam | 21.55× | Movies & TV |
| Borat | 19.82× | Movies & TV |
| Indiana Pacers | 7.6× | Sports |
| MSN | 3.09× | News |
| Carey Mulligan | 16.77× | Movies & TV |
| Gary Oldman | 11.53× | Movies & TV |
| College basketball | 3.93× | Sports |
| Borussia Dortmund | 12.42× | Sports |
| There Will Be Blood | 11.56× | Movies & TV |
| Planet Fitness | 2.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.3 |
| Design Affinity | PREMIUM | 1.26 |
| Career Orientation | POWER | 1.22 |
| Community Orientation | OPEN | 1.21 |
| DIY Mentality | THRILL | 1.2 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.7% |
| Canada | 4.9% |
| Spain | 3.8% |
See Hoosiers audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Hoosiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.