Hoosiers Audience in United States
Hoosiers has an estimated audience of 942,620 people in United States. 51.5% are female, 48.5% are male, average age 41.8. Top brand affinities: Gran Torino, Emperor Entertainment Group, Gettysburg College, La Jolla, Home staging.
Top brand affinities include Gran Torino, Emperor Entertainment Group, Gettysburg College, with strongest over-indexing on Gran Torino (21.55× the country average). Demographically, the Hoosiers audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Design Affinity.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Hoosiers fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.8 |
| Estimated audience size | 942,620 |
Audience persona
The typical Hoosiers fan in United States is balanced, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Gran Torino.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gran Torino | 21.55× | Movies & TV |
| Emperor Entertainment Group | 20× | Business & Career |
| Gettysburg College | 46.87× | Business & Career |
| La Jolla | 12.16× | Travel & Leisure |
| Home staging | 6.28× | Home & Garden |
| Kasik | 11.65× | Travel & Leisure |
| Israel | 1.88× | Travel & Leisure |
| UK garage | 4.6× | Music & Radio |
| Suhr Guitars | 15.9× | Music & Radio |
| Jeep Jamboree | 17.99× | Cars & Mobility |
| Gofobo | 19.82× | Movies & TV |
| Experiential gifts | 5.19× | Shopping |
| Finding Your Roots | 7.6× | Movies & TV |
| Theocracy | 5.23× | Music & Radio |
| Google Photos | 1.56× | Technology & Electronics |
| Horeca | 9.68× | Travel & Leisure |
| Good to Great Jim Collins | 17.06× | Literature |
| Nebraska | 1.55× | Travel & Leisure |
| Kazuo Ishiguro | 10.35× | Literature |
| Mothercare | 1.83× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.3 |
| Design Affinity | PREMIUM | 1.26 |
| Career Orientation | POWER | 1.22 |
| Community Orientation | OPEN | 1.21 |
| DIY Mentality | THRILL | 1.2 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.7% |
| Canada | 4.9% |
| Spain | 3.8% |
See Hoosiers audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Hoosiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.