Rascasse Audience Intelligence

Hoosiers Audience in United States

A data profile of the people who buy, follow and care about Hoosiers in United States — modelled from more than twelve digital signal sources. Hoosiers has an estimated audience of 930,873 people in United States.

#1984among Movie / TV Show / Series in United States#4553in Movies & TV

The average Hoosiers fan in United States is 41.8 years old, balanced, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Texas.

Top brand affinities include The Place Beyond the Pines, Remember the Titans, Brenda Song, with strongest over-indexing on The Place Beyond the Pines (237.24× the country average).

Demographically, the Hoosiers audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hoosiers fan in United States is balanced, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for The Place Beyond the Pines.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hoosiers profile in United States.

Audience size
931K
in United States
Gender
51.5%♀
48.5% male
Age
41.8
average years
Country rank
#24835
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hoosiers viewers

51.5% are female, 48.5% are male, average age 41.8.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Hoosiers audience in United States
MetricValue
Female51.5%
Male48.5%
Average age41.8
Estimated audience size930,873
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Hoosiers audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

65.0%

of the worldwide Hoosiers audience comes from United States.

Worldwide audience distribution share by country for Hoosiers
CountryShare
United States65.0%
Canada4.7%
Spain3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hoosiers audience in United States is strongest.

Fig. 05

Top regions by affinity

Hoosiers fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~80K4.61×
02Illinois~40K1.26×
03Ohio~40K1.22×
04Nebraska~6K1.21×
05Montana~3K1.19×
06Kentucky~10K1.18×
07Oregon~10K1.13×
08Iowa~9K1.13×
09Alabama~10K1.10×
10Missouri~20K1.08×
11North Dakota~2K1.08×
12Idaho~5K1.07×
13Kansas~8K1.05×
14South Dakota~2K1.05×
15Tennessee~20K1.02×
16Wisconsin~10K1.02×
17Oklahoma~10K1.02×
18Colorado~10K0.98×
19Minnesota~10K0.97×
20Utah~8K0.96×
21West Virginia~4K0.96×
22Vermont~2K0.96×
23Wyoming~1K0.95×
24Pennsylvania~30K0.93×
25Arkansas~7K0.93×
26Florida~60K0.89×
27Georgia~30K0.89×
28Maine~3K0.89×
29Mississippi~7K0.88×
30Washington, District of Columbia~2K0.88×
31South Carolina~10K0.87×
32New Mexico~4K0.87×
33New Hampshire~3K0.86×
34Arizona~20K0.85×
35Washington~20K0.85×
36Alaska~2K0.85×
37Louisiana~10K0.82×
38Texas~70K0.81×
39Connecticut~8K0.81×
40Delaware~2K0.80×
41Virginia~20K0.79×
42North Carolina~20K0.78×
43Massachusetts~10K0.78×
44Rhode Island~2K0.78×
45New Jersey~20K0.77×
46Hawaii~3K0.77×
47California~80K0.75×
48New York~40K0.72×
49Nevada~7K0.72×
50Maryland~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Hoosiers, United States
0.69×1.00×4.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hoosiers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hoosiers audience
#·InterestCategoryAffinity×
01The Place Beyond the PinesMovies & TV237.24×
02Remember the TitansMovies & TV108.14×
03FA CupSports33.98×
04Brenda SongFashion & Accessoires29.42×
05Space JamMovies & TV27.13×
06Vanessa KirbyMovies & TV20.00×
07MegamindMovies & TV20.00×
08Isla FisherMovies & TV20.00×
09Christian PulisicSports20.00×
10Night at the MuseumMovies & TV20.00×
11BoratMovies & TV20.00×
12Pep GuardiolaSports20.00×
13There Will Be BloodMovies & TV17.65×
14Amanda SeyfriedMovies & TV14.58×
15Ming-Na WenMovies & TV11.86×
16Sustainable energyHome & Garden5.90×
17Obsessed (2009 film)Movies & TV5.90×
18FedExBusiness & Career4.24×
19Mortgage loansBusiness & Career3.14×
20PinterestInternet & Social Media2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hoosiers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hoosiers audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.04×
Family OrientationCONSERVATISM1.63×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hoosiers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
MindfulnessBALANCE0.79×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hoosiers have in United States?

Hoosiers has an estimated audience of 930,873 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Hoosiers viewers?

51.5% of Hoosiers fans are female, 48.5% are male, with an average age of 41.8 years.

03

Which brands do Hoosiers fans like most?

Hoosiers fans show strongest brand affinity for The Place Beyond the Pines (237.24×), Remember the Titans (108.14×), and Brenda Song (29.42×) over the country average.

04

Where do Hoosiers fans live in United States?

Hoosiers fans in United States are most concentrated in Indiana (reach ~80K), California (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hoosiers fans also like?

Beyond Hoosiers itself, the audience over-indexes on Remember the Titans (108.14×), Brenda Song (29.42×), Vanessa Kirby (20×), and Amanda Seyfried (14.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Hoosiers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hoosiers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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