Hot plate Audience in United States

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Hot plate has an estimated audience of 392,657 people in United States. 100.0% are female, 0.0% are male, average age 46.5. Top regions: California, Texas, Minnesota. Top brand affinities: ARCO, Acoustic music, Overtone, Graham Greene (actor), Brittney Griner.

The average Hot plate fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Minnesota. Top brand affinities include ARCO, Acoustic music, Overtone, with strongest over-indexing on ARCO (1.66× the country average). Demographically, the Hot plate audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Hot plate fans

Demographic split for Hot plate audience in United States
MetricValue
Female100.0%
Male0.0%
Average age46.5
Estimated audience size392,657

Audience persona

The typical Hot plate fan in United States is more female, around 46.5 years old, with strong Luxury Orientation tendencies and a notable affinity for ARCO.

Top regions in United States

Top regions ranked by reach for Hot plate in United States
RegionReachAffinity
California39,1320.91×
Texas31,4960.93×
Minnesota24,9214.43×
Florida24,5840.92×
New York23,2371.06×
Georgia12,8531.06×
Alabama12,4562.27×
Pennsylvania12,0850.91×
Michigan11,6161.13×
Illinois11,4920.88×
North Carolina11,0060.93×
Ohio10,7840.89×
Virginia8,7030.91×
New Jersey8,3190.83×
Massachusetts8,0501.04×
Tennessee7,4070.94×
Washington7,1020.9×
Missouri6,4591.02×
South Carolina6,4201.09×
Louisiana6,2831.24×
Arizona6,2150.78×
Maryland5,7090.85×
Indiana5,6380.79×
Kentucky4,9361×
Wisconsin4,9070.83×
Colorado4,8170.78×
Oregon4,5911.02×
Connecticut4,0951.04×
Oklahoma3,9430.9×
Mississippi3,2701.01×
Arkansas3,0680.95×
Utah2,6770.76×
Kansas2,5380.82×
Iowa2,5310.78×
Nevada2,5130.66×
Hawaii1,9811.17×
Idaho1,8000.91×
New Mexico1,6470.84×
Nebraska1,6060.82×
West Virginia1,5910.87×
Maine1,3530.96×
New Hampshire1,2940.84×
Washington, District of Columbia1,0810.92×
Montana9890.91×
Rhode Island8880.71×
Alaska8250.98×
Delaware7660.71×
South Dakota7390.81×
North Dakota6620.82×
Vermont5710.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot plate audience
BrandAffinityCategory
ARCO1.66×Cars & Mobility
Acoustic music2.24×Music & Radio
Overtone3.17×Beauty & Wellness
Graham Greene (actor)1.8×
Brittney Griner2.24×Sports
Arutz Sheva1.76×News
John Frusciante3×Music & Radio
Tierra caliente1.86×Travel & Leisure
Hypothec2.74×Business & Career
Chili con carne1.8×Food & Beverages
Leprechaun2.11×Literature
Dubuque, Iowa2.73×Travel & Leisure
Cadena SER2.9×Music & Radio
Thom Browne1.68×Fashion & Accessoires
International University of Business Agriculture and Technology1.74×Business & Career
Ash vs Evil Dead2.16×Movies & TV
Judge Dredd (film)1.75×Movies & TV
Assassin's Creed: Brotherhood1.63×Games
Stealing Beauty2×Movies & TV
Little Italy1.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot plate audience
TraitClusterScore
Luxury OrientationPREMIUM1.38
ExtroversionTHRILL1.37
SustainabilityBALANCE1.3
Risk AppetiteTHRILL1.25
Healthy LifestyleBALANCE1.23
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Hot plate
CountryShare
United States58.7%
Indonesia8.0%
Germany6.9%

See Hot plate audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Hot plate have in United States?

Hot plate has an estimated audience of 392,657 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot plate fans?

100.0% of Hot plate fans are female, 0.0% are male, with an average age of 46.5 years.

Which brands do Hot plate fans like most?

Hot plate fans show strongest brand affinity for ARCO (1.66×), Acoustic music (2.24×), and Overtone (3.17×) over the country average.

Where do Hot plate fans live in United States?

Hot plate fans in United States are most concentrated in California (reach 39,132), Texas (reach 31,496), and Minnesota (reach 24,921). These three regions account for the largest share of the active audience.

What other brands do Hot plate fans also like?

Beyond Hot plate itself, the audience over-indexes on Acoustic music (2.24×), Overtone (3.17×), Graham Greene (actor) (1.8×), and Brittney Griner (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot plate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.