Hydration reaction Audience in United States

Hydration reaction logo

Hydration reaction has an estimated audience of 2,884,846 people in United States. 79.3% are female, 20.7% are male, average age 38.4. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Grinch, Goop, headspace.

The average Hydration reaction fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Grinch, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Hydration reaction audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Hydration reaction fans

Demographic split for Hydration reaction audience in United States
MetricValue
Female79.3%
Male20.7%
Average age38.4
Estimated audience size2,884,846

Audience persona

The typical Hydration reaction fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Hydration reaction in United States
RegionReachAffinity
California261,1410.82×
New York123,4120.77×
Texas103,8760.42×
Ohio90,1881.01×
Florida85,9750.44×
Michigan81,4301.08×
Pennsylvania70,6900.73×
North Carolina67,3900.78×
Illinois63,5010.66×
Washington62,7471.08×
Massachusetts57,8501.02×
Georgia45,9550.52×
Virginia43,0230.61×
Indiana41,8990.8×
Minnesota38,9670.94×
Maryland37,0990.75×
New Jersey35,1110.48×
Connecticut33,5721.16×
Rhode Island32,1813.5×
Wisconsin30,1140.69×
Tennessee28,0950.49×
Louisiana27,7210.75×
Alabama25,8040.64×
South Carolina25,5700.59×
Missouri25,2240.54×
Colorado25,0290.55×
Arizona24,0010.41×
Utah23,0950.89×
Mississippi17,8160.75×
Arkansas17,1470.72×
Kansas16,9820.75×
Kentucky16,5030.46×
Oregon16,4570.5×
Iowa16,1210.68×
Nevada15,6890.56×
Oklahoma15,4790.48×
Montana14,9271.87×
Maine14,8851.44×
West Virginia14,7081.09×
Alaska14,6782.38×
Idaho13,5820.94×
North Dakota13,3212.25×
Hawaii12,9751.05×
Nebraska12,8560.89×
New Mexico12,7890.88×
South Dakota12,6291.89×
New Hampshire12,1191.07×
Wyoming11,8982.78×
Vermont11,5102.27×
Delaware10,4801.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hydration reaction audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan16.68×Politics & Society
Grinch7.82×Movies & TV
Goop9.77×Internet & Social Media
headspace12.94×Health
Cherish (group)14.65×Music & Radio
Wok8.23×Food & Beverages
Vocal harmony5.65×Music & Radio
Google Home7.68×Technology & Electronics
Grace Slick10.2×Music & Radio
Hipster10.35×Politics & Society
No Escape (1994 film)11.94×Movies & TV
Hibachi7.7×Food & Beverages
Hardik Pandya14.59×Sports
Guitarist (magazine)10.55×Music & Radio
Fairy godmother6.86×Literature
Eutheria20.54×Pets & Animals
National Paralympic Committee20.8×Sports
El Paso County, Colorado11.28×Travel & Leisure
Preta Gil18.13×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hydration reaction audience
TraitClusterScore
IndulgenceJOY1.87
Price SensitivityPREMIUM1.5
Design AffinityPREMIUM1.37
Healthy LifestyleBALANCE1.28
CreativityOPEN1.26
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Hydration reaction
CountryShare
United States44.0%
Ukraine8.1%
United Kingdom7.3%

See Hydration reaction audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Hydration reaction have in United States?

Hydration reaction has an estimated audience of 2,884,846 people in United States, concentrated in California and New York.

What is the gender split and age of Hydration reaction fans?

79.3% of Hydration reaction fans are female, 20.7% are male, with an average age of 38.4 years.

Which brands do Hydration reaction fans like most?

Hydration reaction fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (16.68×), and Grinch (7.82×) over the country average.

Where do Hydration reaction fans live in United States?

Hydration reaction fans in United States are most concentrated in California (reach 261,141), New York (reach 123,412), and Texas (reach 103,876). These three regions account for the largest share of the active audience.

What other brands do Hydration reaction fans also like?

Beyond Hydration reaction itself, the audience over-indexes on Governor of Michigan (16.68×), Grinch (7.82×), Goop (9.77×), and headspace (12.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hydration reaction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.