Rascasse Audience Intelligence

ILLENIUM Audience in United States

A data profile of the people who buy, follow and care about ILLENIUM in United States — modelled from more than twelve digital signal sources. ILLENIUM has an estimated audience of 580,716 people in United States.

#24among EDM in United States#7991among Person in United States#4626in Music & Radio

The average ILLENIUM fan in United States is 31.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Elle Macpherson, Disclosure (band), Martin Garrix, with strongest over-indexing on Elle Macpherson (40.99× the country average).

Demographically, the ILLENIUM audience skews balanced with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ILLENIUM fan in United States is balanced, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Elle Macpherson.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ILLENIUM profile in United States.

Audience size
581K
in United States
Gender
46.0%♀
54.0% male
Age
31.8
average years
Country rank
#33465
Person in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ILLENIUM fans

46.0% are female, 54.0% are male, average age 31.8.

Fig. 02

Gender split

46.0%
Female
54.0%
Male
Demographic split for ILLENIUM audience in United States
MetricValue
Female46.0%
Male54.0%
Average age31.8
Estimated audience size580,716
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the ILLENIUM audience in United States
Age bracketShare%
16-1936%
20-2929%
30-3915%
40-4911%
50+9%
Fig. 04

Worldwide distribution

74.5%

of the worldwide ILLENIUM audience comes from United States.

Worldwide audience distribution share by country for ILLENIUM
CountryShare
United States74.5%
Canada6.6%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ILLENIUM audience in United States is strongest.

Fig. 05

Top regions by affinity

ILLENIUM fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K8.49×
02Hawaii~7K2.95×
03Colorado~20K2.78×
04California~100K2.45×
05Utah~8K1.59×
06Washington~20K1.38×
07Arizona~10K1.31×
08New York~30K1.07×
09New Mexico~3K1.06×
10Minnesota~8K1.03×
11Wyoming<1K1.02×
12Oregon~6K0.98×
13North Dakota~1K0.98×
14Idaho~3K0.97×
15Washington, District of Columbia~2K0.94×
16South Dakota~1K0.89×
17Alaska~1K0.88×
18Wisconsin~7K0.83×
19Vermont<1K0.82×
20Kansas~4K0.81×
21Illinois~10K0.79×
22Nebraska~2K0.77×
23Rhode Island~1K0.76×
24New Hampshire~2K0.75×
25Massachusetts~8K0.74×
26Delaware~1K0.74×
27Texas~30K0.73×
28Iowa~3K0.73×
29Virginia~10K0.72×
30West Virginia~2K0.72×
31Maine~1K0.72×
32Florida~30K0.71×
33Maryland~7K0.71×
34Missouri~6K0.71×
35New Jersey~10K0.70×
36Michigan~10K0.69×
37Oklahoma~4K0.67×
38Connecticut~4K0.66×
39Arkansas~3K0.66×
40Pennsylvania~10K0.65×
41Indiana~7K0.65×
42Mississippi~3K0.65×
43Ohio~10K0.62×
44Louisiana~4K0.62×
45Tennessee~7K0.60×
46Kentucky~4K0.59×
47Georgia~10K0.58×
48South Carolina~5K0.57×
49North Carolina~9K0.56×
50Alabama~4K0.56×
Fig. 06

Affinity by region

Affinity by region — ILLENIUM, United States
0.56×1.00×8.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ILLENIUM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ILLENIUM audience
#·InterestCategoryAffinity×
01Merci (company)Food & Beverages70.83×
02AfrojackMusic & Radio52.74×
03StormzyMusic & Radio49.86×
04Robin SchulzMusic & Radio49.31×
05Elle MacphersonFashion & Accessoires40.99×
06Disclosure (band)Music & Radio40.98×
07Martin GarrixMusic & Radio39.93×
08Alan Walker (DJ)Music & Radio34.51×
09BerghainMusic & Radio34.38×
10Excision (musician)Music & Radio25.36×
11Resident AdvisorMusic & Radio22.89×
12Mars Attacks!Movies & TV19.89×
13TiëstoMusic & Radio18.86×
14Hayao MiyazakiMovies & TV17.19×
15International educationBusiness & Career11.53×
16Daft PunkMusic & Radio11.32×
17Deep houseMusic & Radio11.05×
18Halloween Horror NightsMovies & TV8.04×
19Electronic dance musicMusic & Radio7.49×
20House musicMusic & Radio3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ILLENIUM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ILLENIUM audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.38×
ExtroversionTHRILL1.58×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ILLENIUM audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
CreativityOPEN0.73×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ILLENIUM have in United States?

ILLENIUM has an estimated audience of 580,716 people in United States, concentrated in California and Nevada.

02

What is the gender split and age of ILLENIUM fans?

46.0% of ILLENIUM fans are female, 54.0% are male, with an average age of 31.8 years.

03

Which brands do ILLENIUM fans like most?

ILLENIUM fans show strongest brand affinity for Elle Macpherson (40.99×), Disclosure (band) (40.98×), and Martin Garrix (39.93×) over the country average.

04

Where do ILLENIUM fans live in United States?

ILLENIUM fans in United States are most concentrated in California (reach ~100K), Nevada (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do ILLENIUM fans also like?

Beyond ILLENIUM itself, the audience over-indexes on Disclosure (band) (40.98×), Martin Garrix (39.93×), Electronic dance music (7.49×), and Merci (company) (70.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More EDM audiences in United States

See ILLENIUM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ILLENIUM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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