ILLENIUM Audience in United States
ILLENIUM has an estimated audience of 568,585 people in United States. 50.0% are female, 50.0% are male, average age 33.7. Top brand affinities: Home construction, Building envelope, Dog breed, 3D printing, Product design.
Top brand affinities include Home construction, Building envelope, Dog breed, with strongest over-indexing on Home construction (20.03× the country average). Demographically, the ILLENIUM audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of ILLENIUM fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 33.7 |
| Estimated audience size | 568,585 |
Audience persona
The typical ILLENIUM fan in United States is balanced, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 20.03× | Home & Garden |
| Building envelope | 41.8× | Home & Garden |
| Dog breed | 2.38× | Pets & Animals |
| 3D printing | 3.61× | Technology & Electronics |
| Product design | 2.67× | Business & Career |
| Urban Outfitters | 2.45× | Shopping |
| Building-integrated photovoltaics | 24.05× | Home & Garden |
| Electrolyte | 5.96× | Health |
| UK garage | 6.84× | Music & Radio |
| Minnesota | 2.17× | Travel & Leisure |
| Iwi | 27.23× | |
| JcrOffroad | 27.04× | Shopping |
| The Cell | 12.83× | Movies & TV |
| Voter registration | 5.21× | Politics & Society |
| Pro-Ject | 4.37× | Music & Radio |
| Bank account | 2.31× | Business & Career |
| Natural rubber | 1.67× | Cars & Mobility |
| Mortgage insurance | 3.61× | Business & Career |
| JDSU | 2.39× | Business & Career |
| Stamp collecting | 3.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.45 |
| Risk Appetite | THRILL | 1.93 |
| Early Adopter Mentality | POWER | 1.92 |
| Extroversion | THRILL | 1.76 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Luxury Orientation | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.5% |
| Canada | 6.8% |
| Japan | 2.8% |
See ILLENIUM audiences in other countries
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- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for ILLENIUM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.