ILLENIUM Audience in United States
ILLENIUM has an estimated audience of 568,585 people in United States. 50.0% are female, 50.0% are male, average age 33.7. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Resident Advisor, Microblogging, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Resident Advisor, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the ILLENIUM audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of ILLENIUM fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 33.7 |
| Estimated audience size | 568,585 |
Audience persona
The typical ILLENIUM fan in United States is balanced, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Resident Advisor | 33.96× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Merci (company) | 81.51× | Food & Beverages |
| Martin Garrix | 44.92× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Horoscope | 8.75× | Health |
| Electronic dance music | 5.66× | Music & Radio |
| Afrojack | 41.8× | Music & Radio |
| Toyota Supra | 11.75× | Cars & Mobility |
| Elle Macpherson | 24.31× | Fashion & Accessoires |
| Disclosure (band) | 30.88× | Music & Radio |
| Rick and Morty | 5.38× | Movies & TV |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Tiësto | 20.03× | Music & Radio |
| Property insurance | 12.59× | Home & Garden |
| Livemusic | 3.64× | Music & Radio |
| Houston Astros | 5.3× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.45 |
| Risk Appetite | THRILL | 1.93 |
| Early Adopter Mentality | POWER | 1.92 |
| Extroversion | THRILL | 1.76 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Luxury Orientation | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.5% |
| Canada | 6.8% |
| Japan | 2.8% |
See ILLENIUM audiences in other countries
More EDM audiences in United States
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- Major League (2,184,390)
- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for ILLENIUM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.