Indian reservation Audience in United States

Indian reservation logo

Indian reservation has an estimated audience of 1,454,032 people in United States. 58.6% are female, 41.4% are male, average age 46.0. Top regions: California, New York, Texas. Top brand affinities: Minnesota, Regional styles of Mexican music, Certified diabetes educator, Solo climbing, St. Ives.

The average Indian reservation fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Minnesota, Regional styles of Mexican music, Certified diabetes educator, with strongest over-indexing on Minnesota (1.57× the country average). Demographically, the Indian reservation audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Indian reservation fans

Demographic split for Indian reservation audience in United States
MetricValue
Female58.6%
Male41.4%
Average age46.0
Estimated audience size1,454,032

Audience persona

The typical Indian reservation fan in United States is more female, around 46.0 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Indian reservation in United States
RegionReachAffinity
California174,2611.09×
New York157,6161.94×
Texas93,9550.75×
Florida72,9330.74×
Arizona70,6782.38×
Washington50,6821.74×
Pennsylvania43,1000.88×
Illinois35,1220.73×
Nevada32,7962.33×
Ohio32,2940.72×
North Carolina32,1600.74×
Georgia28,7360.64×
Michigan27,2740.72×
Virginia27,2700.77×
New Jersey23,8330.64×
Tennessee23,1960.8×
Oregon21,6251.3×
Colorado21,4350.94×
Minnesota21,1941.02×
Indiana19,4370.73×
Utah18,5811.43×
Missouri17,7170.76×
Wisconsin16,7750.77×
Oklahoma16,7681.04×
Massachusetts16,4570.57×
Maryland16,0880.64×
South Carolina14,9620.68×
New Mexico13,2851.82×
Kentucky13,1380.72×
Alabama12,8720.63×
Louisiana11,4960.61×
Montana9,9582.47×
Idaho9,8571.35×
Kansas9,1440.8×
Iowa8,8170.74×
Connecticut8,7230.6×
Mississippi7,6830.64×
Nebraska7,4891.03×
Arkansas7,3240.61×
South Dakota6,5081.94×
West Virginia5,1050.75×
North Dakota4,5261.52×
Wyoming4,5052.09×
Hawaii3,9570.63×
New Hampshire3,4410.6×
Washington, District of Columbia3,0240.69×
Maine2,8290.54×
Vermont2,7841.09×
Rhode Island2,5850.56×
Delaware1,9840.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian reservation audience
BrandAffinityCategory
Minnesota1.57×Travel & Leisure
Regional styles of Mexican music1.81×Music & Radio
Certified diabetes educator5.82×Business & Career
Solo climbing2.95×Sports
St. Ives4.79×Travel & Leisure
Voter registration1.54×Politics & Society
Stamp collecting1.52×Home & Garden
JTV (Indonesia)1.7×
Meals on Wheels1.8×Food & Beverages
Houston County, Georgia8.67×Travel & Leisure
WKRN-TV1.87×Movies & TV
Parma3.34×Travel & Leisure
Bugatti Chiron2.79×Cars & Mobility
Nick Jr. (Australia)2.27×Kids & Family
Tech News2.21×Technology & Electronics
Final Fantasy VII (Famicom)3.33×Games
EShakti2.42×Shopping
Temple Grandin1.68×Literature
Geothermal heating2.08×Home & Garden
Cachorros2.62×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian reservation audience
TraitClusterScore
Community OrientationOPEN1.87
IndividualismJOY1.6
TraditionCONSERVATISM1.47
Need for SecurityCONSERVATISM1.4
Convenience OrientationPREMIUM1.29
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Indian reservation
CountryShare
United States83.5%
Canada6.7%
Australia2.0%

See Indian reservation audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Indian reservation have in United States?

Indian reservation has an estimated audience of 1,454,032 people in United States, concentrated in California and New York.

What is the gender split and age of Indian reservation fans?

58.6% of Indian reservation fans are female, 41.4% are male, with an average age of 46.0 years.

Which brands do Indian reservation fans like most?

Indian reservation fans show strongest brand affinity for Minnesota (1.57×), Regional styles of Mexican music (1.81×), and Certified diabetes educator (5.82×) over the country average.

Where do Indian reservation fans live in United States?

Indian reservation fans in United States are most concentrated in California (reach 174,261), New York (reach 157,616), and Texas (reach 93,955). These three regions account for the largest share of the active audience.

What other brands do Indian reservation fans also like?

Beyond Indian reservation itself, the audience over-indexes on Regional styles of Mexican music (1.81×), Certified diabetes educator (5.82×), Solo climbing (2.95×), and St. Ives (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian reservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.