Informal attire Audience in United States

Informal attire logo

Informal attire has an estimated audience of 347,934 people in United States. 60.0% are female, 40.0% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Product design, Elsword, Home equity, Combat sport.

The average Informal attire fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Product design, Elsword, with strongest over-indexing on Lulu 黃路梓茵 (3.5× the country average). Demographically, the Informal attire audience skews more female with an average age of 44.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Informal attire fans

Demographic split for Informal attire audience in United States
MetricValue
Female60.0%
Male40.0%
Average age44.7
Estimated audience size347,934

Audience persona

The typical Informal attire fan in United States is more female, around 44.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Informal attire in United States
RegionReachAffinity
California22,9310.6×
Texas18,5210.62×
Florida15,7620.67×
New York12,1170.62×
Virginia9,7821.15×
Georgia7,6820.72×
Illinois6,5070.56×
North Carolina6,3710.61×
New Jersey5,5840.63×
Pennsylvania5,4090.46×
Maryland5,3070.89×
Michigan5,0910.56×
Tennessee4,0760.58×
Ohio4,0600.38×
Arizona3,8860.55×
Louisiana3,7790.84×
Mississippi3,2471.13×
Kentucky3,2410.74×
Alabama3,2360.67×
Indiana3,1570.5×
Massachusetts3,1280.46×
Missouri3,0100.54×
Washington2,9150.42×
South Carolina2,7290.52×
Arkansas2,4510.86×
Oklahoma2,3970.62×
Wisconsin2,3300.45×
West Virginia2,2781.41×
Alaska2,2733.05×
Minnesota2,2330.45×
Connecticut2,1410.61×
Kansas2,1040.77×
Idaho2,1031.21×
Hawaii2,0091.34×
Colorado2,0060.37×
Iowa1,9970.7×
Montana1,9812.05×
South Dakota1,9562.43×
Utah1,9440.62×
North Dakota1,9042.66×
Nevada1,8970.56×
New Hampshire1,8771.37×
Oregon1,8730.47×
Wyoming1,8423.57×
Nebraska1,8381.05×
New Mexico1,8281.05×
Rhode Island1,8121.64×
Maine1,8111.45×
Vermont1,7352.84×
Delaware1,6231.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Informal attire audience
BrandAffinityCategory
Lulu 黃路梓茵3.5×Movies & TV
Product design2.43×Business & Career
Elsword20×Games
Home equity2.21×Home & Garden
Combat sport1.71×Sports
Natural rubber1.99×Cars & Mobility
Iowa Lottery9.95×Games
Stamp collecting4.45×Home & Garden
Regional styles of Mexican music2.32×Music & Radio
Women's empowerment3.16×Politics & Society
JDSU2.09×Business & Career
Suikoden IV20×Games
Historic site2.69×Arts & Culture
Staycation2.02×Home & Garden
Vocal harmony2.74×Music & Radio
Fairy godmother4.21×Literature
La Opinión4.02×News
edureka19.96×Business & Career
Justice1.55×Politics & Society
St. Ives7.53×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Informal attire audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.6
Luxury OrientationPREMIUM2.45
Design AffinityPREMIUM1.88
Price SensitivityPREMIUM1.71
Family OrientationCONSERVATISM1.61
Quality AwarenessPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Informal attire
CountryShare
United States8.0%
Ukraine4.7%
India4.6%

See Informal attire audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Informal attire have in United States?

Informal attire has an estimated audience of 347,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Informal attire fans?

60.0% of Informal attire fans are female, 40.0% are male, with an average age of 44.7 years.

Which brands do Informal attire fans like most?

Informal attire fans show strongest brand affinity for Lulu 黃路梓茵 (3.5×), Product design (2.43×), and Elsword (20×) over the country average.

Where do Informal attire fans live in United States?

Informal attire fans in United States are most concentrated in California (reach 22,931), Texas (reach 18,521), and Florida (reach 15,762). These three regions account for the largest share of the active audience.

What other brands do Informal attire fans also like?

Beyond Informal attire itself, the audience over-indexes on Product design (2.43×), Elsword (20×), Home equity (2.21×), and Combat sport (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Informal attire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.