Interception Audience in United States

Interception logo

Interception has an estimated audience of 1,978,770 people in United States. 43.2% are female, 56.8% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Alaska, Nebraska, Chili con carne, Graham Greene, Graham Greene (actor).

The average Interception fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Nebraska, Chili con carne, with strongest over-indexing on Alaska (1.66× the country average). Demographically, the Interception audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Interception fans

Demographic split for Interception audience in United States
MetricValue
Female43.2%
Male56.8%
Average age38.3
Estimated audience size1,978,770

Audience persona

The typical Interception fan in United States is more male, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Interception in United States
RegionReachAffinity
California273,1091.26×
Texas171,0471.01×
New York158,2851.43×
Florida137,0271.02×
Pennsylvania71,0991.07×
Illinois67,7171.03×
Georgia61,7221.01×
North Carolina57,6780.97×
Virginia57,0261.18×
Michigan53,4431.03×
Ohio53,1060.87×
New Jersey50,8461.01×
Washington47,0411.19×
Massachusetts44,7291.15×
Maryland43,2321.27×
Arizona42,4621.05×
Tennessee36,5260.92×
Oregon34,5651.52×
Missouri30,1880.95×
Indiana29,8700.83×
Wisconsin29,3470.99×
Minnesota28,9491.02×
Louisiana27,7831.09×
Alabama26,3700.95×
Colorado26,3300.84×
South Carolina25,1020.84×
Kentucky24,6180.99×
Oklahoma19,8570.9×
Nevada19,3761.01×
Connecticut19,1480.96×
Mississippi15,3510.94×
Utah14,9460.84×
Iowa13,3840.82×
Arkansas13,3340.82×
Kansas13,2660.85×
New Mexico12,0251.21×
Washington, District of Columbia10,0261.69×
Hawaii8,2480.97×
Idaho8,1660.82×
Nebraska7,9980.81×
West Virginia7,2660.79×
Maine7,1211×
New Hampshire6,7760.87×
Vermont5,4651.57×
Rhode Island5,1090.81×
Delaware4,8960.9×
Montana4,2140.77×
Alaska3,8780.92×
South Dakota3,6270.79×
North Dakota3,2020.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interception audience
BrandAffinityCategory
Alaska1.66×Travel & Leisure
Nebraska1.52×Travel & Leisure
Chili con carne2.82×Food & Beverages
Graham Greene2.11×Literature
Graham Greene (actor)1.71×
Kerala1.77×Travel & Leisure
Israeli cuisine1.62×Food & Beverages
Finding Your Roots1.96×Movies & TV
Nick Jr. (Australia)1.51×Kids & Family
Ironmongery1.6×Home & Garden
Barclays Center1.91×Sports
Roger Daltrey1.52×Movies & TV
Ottumwa, Iowa3.76×Travel & Leisure
Iguala1.84×Travel & Leisure
Ash vs Evil Dead1.74×Movies & TV
Ohio State Buckeyes women's basketball1.5×Sports
Shelby Foote1.61×Literature
Otto Graham2.46×Sports
Alan Greenspan1.6×Business & Career
Cal Ripken, Jr.1.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interception audience
TraitClusterScore
IndulgenceJOY1.32
Family OrientationCONSERVATISM1.28
Urban LifestyleOPEN1.27
Quality AwarenessPREMIUM1.27
Need for SecurityCONSERVATISM1.16
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Interception
CountryShare
United States31.5%
Philippines5.1%
United Kingdom4.7%

See Interception audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Interception have in United States?

Interception has an estimated audience of 1,978,770 people in United States, concentrated in California and Texas.

What is the gender split and age of Interception fans?

43.2% of Interception fans are female, 56.8% are male, with an average age of 38.3 years.

Which brands do Interception fans like most?

Interception fans show strongest brand affinity for Alaska (1.66×), Nebraska (1.52×), and Chili con carne (2.82×) over the country average.

Where do Interception fans live in United States?

Interception fans in United States are most concentrated in California (reach 273,109), Texas (reach 171,047), and New York (reach 158,285). These three regions account for the largest share of the active audience.

What other brands do Interception fans also like?

Beyond Interception itself, the audience over-indexes on Nebraska (1.52×), Chili con carne (2.82×), Graham Greene (2.11×), and Graham Greene (actor) (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interception. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.