Interstate Highway System Audience in United States

Interstate Highway System logo

Interstate Highway System has an estimated audience of 2,472,139 people in United States. 58.3% are female, 41.7% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Nebraska, Mackenzie Foy, Justice, Pillow, MK.

The average Interstate Highway System fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska, Mackenzie Foy, Justice, with strongest over-indexing on Nebraska (4.5× the country average). Demographically, the Interstate Highway System audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Interstate Highway System fans

Demographic split for Interstate Highway System audience in United States
MetricValue
Female58.3%
Male41.7%
Average age45.0
Estimated audience size2,472,139

Audience persona

The typical Interstate Highway System fan in United States is more female, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Interstate Highway System in United States
RegionReachAffinity
California194,0380.71×
Texas193,7840.91×
Florida191,4921.14×
New York120,4400.87×
Georgia101,6201.33×
Illinois79,6180.97×
North Carolina71,8890.97×
Pennsylvania69,9440.84×
Ohio60,8750.8×
Virginia59,9120.99×
Massachusetts59,6631.22×
Tennessee56,1771.13×
New Jersey50,2340.8×
Michigan44,7620.69×
Washington44,1980.89×
Colorado44,0751.13×
Maryland42,3551×
Indiana40,8970.91×
Arizona40,2390.8×
Missouri39,7891×
Alabama36,4751.06×
Minnesota36,2611.02×
South Carolina31,6250.85×
Oklahoma27,6531.01×
Wisconsin27,3990.74×
Kentucky25,5400.82×
Connecticut25,0761.01×
Oregon24,1060.85×
Louisiana23,9460.75×
Kansas23,7101.22×
Utah23,1681.05×
Iowa21,6231.06×
Mississippi17,6280.87×
Nevada16,9790.71×
Arkansas16,7480.82×
Nebraska14,6771.18×
New Mexico13,7901.11×
New Hampshire11,1581.15×
Vermont10,7562.48×
Idaho10,6390.86×
West Virginia10,5100.91×
Washington, District of Columbia9,7751.32×
Hawaii8,3800.79×
Maine8,3570.94×
Montana7,9131.15×
South Dakota7,8101.37×
Rhode Island6,5930.84×
North Dakota5,9141.16×
Wyoming5,8861.61×
Delaware4,1760.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Interstate Highway System audience
BrandAffinityCategory
Nebraska4.5×Travel & Leisure
Mackenzie Foy10.42×Fashion & Accessoires
Justice3.14×Politics & Society
Pillow1.9×Home & Garden
MK1.76×Music & Radio
Colorado River1.77×Travel & Leisure
Ulysses S. Grant1.6×Politics & Society
English literature1.71×Literature
Leverage (TV series)1.55×Movies & TV
Boracay1.92×Travel & Leisure
Mariel Hemingway1.82×Fashion & Accessoires
Zazen5.68×Politics & Society
Ohio State Buckeyes women's basketball1.92×Sports
ABC TV1.61×Movies & TV
IRS e-file1.52×
The Tree of Life (film)1.6×Movies & TV
Gemma Ward1.82×Fashion & Accessoires
George Mikan1.91×Sports
Jorja Fox1.59×Movies & TV
Ixtapaluca1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Interstate Highway System audience
TraitClusterScore
Career OrientationPOWER1.53
Family OrientationCONSERVATISM1.46
Community OrientationOPEN1.39
DIY MentalityTHRILL1.35
Convenience OrientationPREMIUM1.33
Design AffinityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Interstate Highway System
CountryShare
United States89.3%
United Kingdom3.5%
Canada1.9%

See Interstate Highway System audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Interstate Highway System have in United States?

Interstate Highway System has an estimated audience of 2,472,139 people in United States, concentrated in California and Texas.

What is the gender split and age of Interstate Highway System fans?

58.3% of Interstate Highway System fans are female, 41.7% are male, with an average age of 45.0 years.

Which brands do Interstate Highway System fans like most?

Interstate Highway System fans show strongest brand affinity for Nebraska (4.5×), Mackenzie Foy (10.42×), and Justice (3.14×) over the country average.

Where do Interstate Highway System fans live in United States?

Interstate Highway System fans in United States are most concentrated in California (reach 194,038), Texas (reach 193,784), and Florida (reach 191,492). These three regions account for the largest share of the active audience.

What other brands do Interstate Highway System fans also like?

Beyond Interstate Highway System itself, the audience over-indexes on Mackenzie Foy (10.42×), Justice (3.14×), Pillow (1.9×), and MK (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Interstate Highway System. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.