Ironhorse Audience in United States
Ironhorse has an estimated audience of 326,348 people in United States. 37.3% are female, 62.7% are male, average age 42.9. Top regions: Texas, California, Missouri. Top brand affinities: Product design, MK, Israel, Pillow, Wikia.
The average Ironhorse fan in United States is 42.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Missouri. Top brand affinities include Product design, MK, Israel, with strongest over-indexing on Product design (2.14× the country average). Demographically, the Ironhorse audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand · Subtype: Band
Demographics of Ironhorse fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 42.9 |
| Estimated audience size | 326,348 |
Audience persona
The typical Ironhorse fan in United States is more male, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 24,179 | 0.86× |
| California | 21,015 | 0.59× |
| Missouri | 13,277 | 2.52× |
| Michigan | 8,090 | 0.95× |
| Georgia | 7,953 | 0.79× |
| Kansas | 7,351 | 2.86× |
| Massachusetts | 7,049 | 1.1× |
| Florida | 6,872 | 0.31× |
| Arkansas | 6,799 | 2.53× |
| North Carolina | 6,220 | 0.63× |
| Connecticut | 6,198 | 1.89× |
| Pennsylvania | 5,019 | 0.46× |
| West Virginia | 4,990 | 3.28× |
| New York | 4,940 | 0.27× |
| Virginia | 4,927 | 0.62× |
| Montana | 4,791 | 5.29× |
| Colorado | 4,779 | 0.93× |
| Ohio | 4,333 | 0.43× |
| North Dakota | 4,233 | 6.31× |
| Illinois | 4,146 | 0.38× |
| Mississippi | 4,137 | 1.54× |
| Wisconsin | 3,994 | 0.81× |
| Washington | 3,751 | 0.57× |
| New Jersey | 3,425 | 0.41× |
| Nebraska | 3,407 | 2.08× |
| Arizona | 3,150 | 0.47× |
| South Carolina | 3,063 | 0.62× |
| Idaho | 2,883 | 1.76× |
| Tennessee | 2,610 | 0.4× |
| Louisiana | 2,555 | 0.61× |
| Iowa | 2,401 | 0.89× |
| Utah | 2,166 | 0.74× |
| Minnesota | 2,123 | 0.45× |
| Oklahoma | 1,991 | 0.55× |
| Oregon | 1,632 | 0.44× |
| Indiana | 1,621 | 0.27× |
| Maryland | 1,526 | 0.27× |
| New Mexico | 1,244 | 0.76× |
| Alabama | 1,064 | 0.23× |
| South Dakota | 932 | 1.24× |
| Kentucky | 905 | 0.22× |
| Nevada | 754 | 0.24× |
| New Hampshire | 345 | 0.27× |
| Washington, District of Columbia | 288 | 0.29× |
| Vermont | 278 | 0.48× |
| Hawaii | 269 | 0.19× |
| Maine | 258 | 0.22× |
| Wyoming | 247 | 0.51× |
| Rhode Island | 234 | 0.22× |
| Delaware | 146 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.14× | Business & Career |
| MK | 3.87× | Music & Radio |
| Israel | 1.89× | Travel & Leisure |
| Pillow | 1.52× | Home & Garden |
| Wikia | 2.33× | Internet & Social Media |
| Hoosier Lottery | 4.32× | Games |
| Elsword | 8.6× | Games |
| Governor of Michigan | 3.66× | Politics & Society |
| N1 road (South Africa) | 1.94× | Travel & Leisure |
| Fairy godmother | 3.49× | Literature |
| Pro-Ject | 1.91× | Music & Radio |
| Home staging | 2.35× | Home & Garden |
| Voter registration | 2.13× | Politics & Society |
| Urban horticulture | 1.59× | Home & Garden |
| Zoo Tycoon (series) | 8.6× | Games |
| Goop | 2.28× | Internet & Social Media |
| Keith Stanfield | 2.67× | Movies & TV |
| Hipster | 3.83× | Politics & Society |
| Electrolyte | 1.82× | Health |
| Wok | 2.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.7 |
| DIY Mentality | THRILL | 1.4 |
| Career Orientation | POWER | 1.36 |
| Risk Appetite | THRILL | 1.34 |
| Community Orientation | OPEN | 1.31 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.5% |
| Germany | 2.9% |
| Italy | 1.5% |
See Ironhorse audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does Ironhorse have in United States?
Ironhorse has an estimated audience of 326,348 people in United States, concentrated in Texas and California.
What is the gender split and age of Ironhorse fans?
37.3% of Ironhorse fans are female, 62.7% are male, with an average age of 42.9 years.
Which brands do Ironhorse fans like most?
Ironhorse fans show strongest brand affinity for Product design (2.14×), MK (3.87×), and Israel (1.89×) over the country average.
Where do Ironhorse fans live in United States?
Ironhorse fans in United States are most concentrated in Texas (reach 24,179), California (reach 21,015), and Missouri (reach 13,277). These three regions account for the largest share of the active audience.
What other brands do Ironhorse fans also like?
Beyond Ironhorse itself, the audience over-indexes on MK (3.87×), Israel (1.89×), Pillow (1.52×), and Wikia (2.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ironhorse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.