Ironworks Audience in United States

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Ironworks has an estimated audience of 401,995 people in United States. 45.6% are female, 54.4% are male, average age 42.3. Top regions: Texas, California, Indiana. Top brand affinities: Israel, Minnesota, Halsey, Oregon, Square foot gardening, UK garage.

The average Ironworks fan in United States is 42.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Indiana. Top brand affinities include Israel, Minnesota, Halsey, Oregon, with strongest over-indexing on Israel (3.42× the country average). Demographically, the Ironworks audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Ironworks fans

Demographic split for Ironworks audience in United States
MetricValue
Female45.6%
Male54.4%
Average age42.3
Estimated audience size401,995

Audience persona

The typical Ironworks fan in United States is balanced, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Ironworks in United States
RegionReachAffinity
Texas82,4812.39×
California48,0281.09×
Indiana27,8563.79×
New York25,5011.14×
North Carolina15,6411.29×
Washington15,5311.93×
Rhode Island14,46511.3×
Colorado13,9592.2×
Illinois13,7751.03×
Florida11,0980.41×
Wisconsin9,4991.57×
Pennsylvania9,4970.7×
Virginia9,3360.95×
Ohio8,9010.72×
Tennessee6,7770.84×
Michigan6,7530.64×
Georgia5,7240.46×
Massachusetts5,4290.69×
Louisiana4,8140.93×
New Jersey4,7510.46×
Arizona4,5530.55×
Missouri3,7960.59×
Minnesota3,1350.54×
Connecticut3,0920.77×
Alabama3,0630.55×
Kentucky2,9810.59×
Oregon2,7120.59×
Maryland2,6060.38×
Nevada2,1010.54×
Oklahoma2,0730.46×
South Carolina2,0110.33×
Mississippi1,8660.56×
Iowa1,8380.55×
Utah1,5660.44×
North Dakota1,2881.56×
Kansas1,2590.4×
Arkansas1,2230.37×
New Mexico1,2160.6×
Nebraska1,0190.51×
Idaho1,0030.5×
Hawaii8240.48×
Maine7230.5×
New Hampshire7070.45×
West Virginia6570.35×
Washington, District of Columbia6240.52×
Delaware5220.47×
Montana4830.43×
Wyoming4700.79×
Alaska3530.41×
South Dakota2820.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ironworks audience
BrandAffinityCategory
Israel3.42×Travel & Leisure
Minnesota1.6×Travel & Leisure
Halsey, Oregon7.36×Travel & Leisure
Square foot gardening14.23×Home & Garden
UK garage4.4×Music & Radio
Unique Gifts1.73×Shopping
Sinaloa2.64×Travel & Leisure
Barban6.99×Travel & Leisure
Nebraska Cornhuskers football2.4×Sports
Keith Stanfield3.98×Movies & TV
Rapid prototyping10.18×Business & Career
Arrietty8.39×Movies & TV
La Opinión4.01×News
Kendra Scott1.61×Fashion & Accessoires
WESH2.63×Movies & TV
Home staging2.72×Home & Garden
Stamp collecting2.43×Home & Garden
Jeep Wagoneer2.93×Cars & Mobility
Goose (band)3.09×Pets & Animals
Cam Ward1.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ironworks audience
TraitClusterScore
PatriotismCONSERVATISM1.73
DIY MentalityTHRILL1.62
Quality AwarenessPREMIUM1.46
IndividualismJOY1.38
Family OrientationCONSERVATISM1.34
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Ironworks
CountryShare
United States36.0%
United Kingdom11.1%
Brazil8.6%

See Ironworks audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Ironworks have in United States?

Ironworks has an estimated audience of 401,995 people in United States, concentrated in Texas and California.

What is the gender split and age of Ironworks fans?

45.6% of Ironworks fans are female, 54.4% are male, with an average age of 42.3 years.

Which brands do Ironworks fans like most?

Ironworks fans show strongest brand affinity for Israel (3.42×), Minnesota (1.6×), and Halsey, Oregon (7.36×) over the country average.

Where do Ironworks fans live in United States?

Ironworks fans in United States are most concentrated in Texas (reach 82,481), California (reach 48,028), and Indiana (reach 27,856). These three regions account for the largest share of the active audience.

What other brands do Ironworks fans also like?

Beyond Ironworks itself, the audience over-indexes on Minnesota (1.6×), Halsey, Oregon (7.36×), Square foot gardening (14.23×), and UK garage (4.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ironworks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.