Rascasse Audience Intelligence

Jake Owen Audience in United States

A data profile of the people who buy, follow and care about Jake Owen in United States — modelled from more than twelve digital signal sources. Jake Owen has an estimated audience of 731,967 people in United States.

#95among Country music in United States#6806among Person in United States#3916in Music & Radio

The average Jake Owen fan in United States is 41.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Willie Nelson, Alan Jackson, Kane Brown, with strongest over-indexing on Willie Nelson (5.94× the country average).

Demographically, the Jake Owen audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jake Owen fan in United States is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Willie Nelson.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jake Owen profile in United States.

Audience size
732K
in United States
Gender
63.3%♀
36.7% male
Age
41.2
average years
Country rank
#29093
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jake Owen fans

63.3% are female, 36.7% are male, average age 41.2.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Jake Owen audience in United States
MetricValue
Female63.3%
Male36.7%
Average age41.2
Estimated audience size731,967
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Jake Owen audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4925%
50+23%
Fig. 04

Worldwide distribution

89.3%

of the worldwide Jake Owen audience comes from United States.

Worldwide audience distribution share by country for Jake Owen
CountryShare
United States89.3%
Canada4.4%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jake Owen audience in United States is strongest.

Fig. 05

Top regions by affinity

Jake Owen fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~9K2.43×
02Tennessee~30K2.14×
03South Dakota~3K1.89×
04West Virginia~6K1.80×
05North Dakota~2K1.58×
06Iowa~9K1.46×
07Wisconsin~20K1.34×
08Kansas~8K1.34×
09Alabama~10K1.31×
10Florida~70K1.29×
11Kentucky~10K1.29×
12Indiana~20K1.24×
13Arkansas~8K1.23×
14South Carolina~10K1.14×
15Maine~3K1.14×
16Minnesota~10K1.13×
17Missouri~10K1.12×
18Nebraska~4K1.10×
19Delaware~2K1.09×
20Ohio~20K1.08×
21Nevada~8K1.07×
22Utah~7K1.04×
23Illinois~30K1.02×
24North Carolina~20K0.98×
25New Hampshire~3K0.97×
26Montana~2K0.94×
27Colorado~10K0.92×
28Michigan~20K0.91×
29Mississippi~5K0.89×
30Washington~10K0.86×
31Oregon~7K0.86×
32Oklahoma~7K0.86×
33Pennsylvania~20K0.85×
34Arizona~10K0.83×
35Vermont~1K0.82×
36Rhode Island~2K0.81×
37Massachusetts~10K0.80×
38Alaska~1K0.80×
39New Jersey~10K0.77×
40Virginia~10K0.77×
41Louisiana~7K0.76×
42Georgia~20K0.75×
43Washington, District of Columbia~2K0.75×
44Maryland~9K0.69×
45Hawaii~2K0.66×
46Connecticut~5K0.65×
47New Mexico~2K0.64×
48California~50K0.62×
49New York~20K0.57×
50Texas~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Jake Owen, United States
0.55×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jake Owen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jake Owen audience
#·InterestCategoryAffinity×
01Florida Georgia LineMusic & Radio14.12×
02Erin AndrewsSports11.61×
03Kane BrownMusic & Radio11.12×
04Darius RuckerMusic & Radio10.30×
05Kelsea BalleriniMusic & Radio9.93×
06Waylon JenningsMusic & Radio8.80×
07John DenverMusic & Radio8.77×
08Chris StapletonMusic & Radio8.03×
09Kacey MusgravesMusic & Radio7.76×
10Alan JacksonMusic & Radio7.52×
11Tim McGrawMusic & Radio7.20×
12Willie NelsonMusic & Radio5.94×
13CitibankBusiness & Career3.34×
14Labor DayPolitics & Society2.89×
15Britney SpearsMusic & Radio2.37×
16WhiskyFood & Beverages2.34×
17Hobby LobbyHome & Garden2.04×
18Chick-fil-AFood & Beverages1.86×
19SubwayFood & Beverages1.72×
20Pizza HutFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jake Owen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jake Owen audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.55×
PatriotismCONSERVATISM1.55×
TraditionCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jake Owen audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
SustainabilityBALANCE0.82×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jake Owen have in United States?

Jake Owen has an estimated audience of 731,967 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Jake Owen fans?

63.3% of Jake Owen fans are female, 36.7% are male, with an average age of 41.2 years.

03

Which brands do Jake Owen fans like most?

Jake Owen fans show strongest brand affinity for Willie Nelson (5.94×), Alan Jackson (7.52×), and Kane Brown (11.12×) over the country average.

04

Where do Jake Owen fans live in United States?

Jake Owen fans in United States are most concentrated in Florida (reach ~70K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Jake Owen fans also like?

Beyond Jake Owen itself, the audience over-indexes on Alan Jackson (7.52×), Kane Brown (11.12×), Chris Stapleton (8.03×), and Hobby Lobby (2.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jake Owen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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