Jake Owen Audience in United States
Jake Owen has an estimated audience of 744,967 people in United States. 63.3% are female, 36.7% are male, average age 41.2. Top regions: Florida, California, Texas. Top brand affinities: Elsword, Alaska, Goop, Governor of Michigan, Hibachi.
The average Jake Owen fan in United States is 41.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Elsword, Alaska, Goop, with strongest over-indexing on Elsword (23.33× the country average). Demographically, the Jake Owen audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Jake Owen fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 41.2 |
| Estimated audience size | 744,967 |
Audience persona
The typical Jake Owen fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 67,759 | 1.34× |
| California | 59,236 | 0.72× |
| Texas | 36,970 | 0.58× |
| Tennessee | 30,477 | 2.04× |
| Ohio | 26,722 | 1.16× |
| North Carolina | 26,644 | 1.19× |
| New York | 24,814 | 0.6× |
| Illinois | 21,664 | 0.87× |
| Indiana | 21,102 | 1.55× |
| Pennsylvania | 20,759 | 0.83× |
| Georgia | 19,948 | 0.87× |
| New Jersey | 18,713 | 0.99× |
| Michigan | 18,205 | 0.93× |
| Alabama | 16,880 | 1.62× |
| Missouri | 15,309 | 1.27× |
| Virginia | 15,231 | 0.84× |
| Arizona | 15,045 | 0.99× |
| Kentucky | 13,501 | 1.45× |
| South Carolina | 13,134 | 1.17× |
| Wisconsin | 12,517 | 1.12× |
| Massachusetts | 11,231 | 0.77× |
| Minnesota | 11,080 | 1.04× |
| Washington | 11,003 | 0.74× |
| Colorado | 10,299 | 0.88× |
| Maryland | 9,948 | 0.78× |
| Iowa | 9,145 | 1.49× |
| Utah | 8,699 | 1.3× |
| Arkansas | 8,417 | 1.37× |
| Oregon | 7,958 | 0.93× |
| Nevada | 7,909 | 1.1× |
| Louisiana | 7,488 | 0.78× |
| Idaho | 6,546 | 1.75× |
| Kansas | 6,397 | 1.09× |
| Oklahoma | 6,002 | 0.73× |
| Mississippi | 5,658 | 0.92× |
| Nebraska | 4,492 | 1.2× |
| Connecticut | 4,354 | 0.58× |
| Maine | 3,930 | 1.47× |
| West Virginia | 3,612 | 1.04× |
| New Hampshire | 3,401 | 1.16× |
| Delaware | 2,690 | 1.31× |
| Montana | 1,701 | 0.82× |
| Washington, District of Columbia | 1,635 | 0.73× |
| South Dakota | 1,586 | 0.92× |
| New Mexico | 1,569 | 0.42× |
| Rhode Island | 1,513 | 0.64× |
| North Dakota | 1,430 | 0.93× |
| Hawaii | 1,030 | 0.32× |
| Vermont | 786 | 0.6× |
| Wyoming | 769 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.33× | Games |
| Alaska | 1.95× | Travel & Leisure |
| Goop | 6.04× | Internet & Social Media |
| Governor of Michigan | 7.07× | Politics & Society |
| Hibachi | 7.49× | Food & Beverages |
| Product design | 1.81× | Business & Career |
| Whataburger | 1.57× | Food & Beverages |
| Wok | 5.77× | Food & Beverages |
| KiwiCo | 6.05× | Kids & Family |
| headspace | 7.84× | Health |
| Google Home | 5.41× | Technology & Electronics |
| Pillow | 1.77× | Home & Garden |
| Israel | 1.66× | Travel & Leisure |
| Grace Slick | 5.78× | Music & Radio |
| Unique Gifts | 1.56× | Shopping |
| Cherish (group) | 7.12× | Music & Radio |
| Khaadi | 4.34× | Fashion & Accessoires |
| Grinch | 2.55× | Movies & TV |
| Fairy godmother | 4.68× | Literature |
| Nebraska | 1.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.46 |
| Tradition | CONSERVATISM | 1.26 |
| Community Orientation | OPEN | 1.24 |
| DIY Mentality | THRILL | 1.1 |
| Price Sensitivity | PREMIUM | 1.1 |
| Family Orientation | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.7% |
| Canada | 4.7% |
| United Kingdom | 2.1% |
See Jake Owen audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
Frequently asked questions
How many fans does Jake Owen have in United States?
Jake Owen has an estimated audience of 744,967 people in United States, concentrated in Florida and California.
What is the gender split and age of Jake Owen fans?
63.3% of Jake Owen fans are female, 36.7% are male, with an average age of 41.2 years.
Which brands do Jake Owen fans like most?
Jake Owen fans show strongest brand affinity for Elsword (23.33×), Alaska (1.95×), and Goop (6.04×) over the country average.
Where do Jake Owen fans live in United States?
Jake Owen fans in United States are most concentrated in Florida (reach 67,759), California (reach 59,236), and Texas (reach 36,970). These three regions account for the largest share of the active audience.
What other brands do Jake Owen fans also like?
Beyond Jake Owen itself, the audience over-indexes on Alaska (1.95×), Goop (6.04×), Governor of Michigan (7.07×), and Hibachi (7.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jake Owen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.