Jake Owen Audience in United States

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Jake Owen has an estimated audience of 744,967 people in United States. 63.3% are female, 36.7% are male, average age 41.2. Top regions: Florida, California, Texas. Top brand affinities: Autism Awareness, Capital One, Diabetes mellitus awareness, Circle K, Google Maps.

The average Jake Owen fan in United States is 41.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Autism Awareness, Capital One, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Jake Owen audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Jake Owen fans

Demographic split for Jake Owen audience in United States
MetricValue
Female63.3%
Male36.7%
Average age41.2
Estimated audience size744,967

Audience persona

The typical Jake Owen fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Jake Owen in United States
RegionReachAffinity
Florida67,7591.34×
California59,2360.72×
Texas36,9700.58×
Tennessee30,4772.04×
Ohio26,7221.16×
North Carolina26,6441.19×
New York24,8140.6×
Illinois21,6640.87×
Indiana21,1021.55×
Pennsylvania20,7590.83×
Georgia19,9480.87×
New Jersey18,7130.99×
Michigan18,2050.93×
Alabama16,8801.62×
Missouri15,3091.27×
Virginia15,2310.84×
Arizona15,0450.99×
Kentucky13,5011.45×
South Carolina13,1341.17×
Wisconsin12,5171.12×
Massachusetts11,2310.77×
Minnesota11,0801.04×
Washington11,0030.74×
Colorado10,2990.88×
Maryland9,9480.78×
Iowa9,1451.49×
Utah8,6991.3×
Arkansas8,4171.37×
Oregon7,9580.93×
Nevada7,9091.1×
Louisiana7,4880.78×
Idaho6,5461.75×
Kansas6,3971.09×
Oklahoma6,0020.73×
Mississippi5,6580.92×
Nebraska4,4921.2×
Connecticut4,3540.58×
Maine3,9301.47×
West Virginia3,6121.04×
New Hampshire3,4011.16×
Delaware2,6901.31×
Montana1,7010.82×
Washington, District of Columbia1,6350.73×
South Dakota1,5860.92×
New Mexico1,5690.42×
Rhode Island1,5130.64×
North Dakota1,4300.93×
Hawaii1,0300.32×
Vermont7860.6×
Wyoming7690.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jake Owen audience
BrandAffinityCategory
Autism Awareness19.03×Health
Capital One7.79×Business & Career
Diabetes mellitus awareness12.48×Health
Circle K11.26×Shopping
Google Maps6.32×Internet & Social Media
CarGurus8.94×Cars & Mobility
Shania Twain23.63×Music & Radio
Microblogging12.67×Technology & Electronics
AccuWeather8.83×Home & Garden
Singer-songwriter5.51×Music & Radio
Indeed.com4.71×Business & Career
Diane Keaton7.01×Movies & TV
Kia Sportage23.33×Cars & Mobility
Aaron Rodgers7.09×Sports
Income tax13.19×Business & Career
Kendra Scott11.32×Fashion & Accessoires
Google News5.86×News
Demi Moore8.7×Movies & TV
Matthew McConaughey8.48×Movies & TV
Clint Eastwood8.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jake Owen audience
TraitClusterScore
ExtroversionTHRILL1.46
TraditionCONSERVATISM1.26
Community OrientationOPEN1.24
DIY MentalityTHRILL1.1
Price SensitivityPREMIUM1.1
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Jake Owen
CountryShare
United States88.7%
Canada4.7%
United Kingdom2.1%

See Jake Owen audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Jake Owen have in United States?

Jake Owen has an estimated audience of 744,967 people in United States, concentrated in Florida and California.

What is the gender split and age of Jake Owen fans?

63.3% of Jake Owen fans are female, 36.7% are male, with an average age of 41.2 years.

Which brands do Jake Owen fans like most?

Jake Owen fans show strongest brand affinity for Autism Awareness (19.03×), Capital One (7.79×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Jake Owen fans live in United States?

Jake Owen fans in United States are most concentrated in Florida (reach 67,759), California (reach 59,236), and Texas (reach 36,970). These three regions account for the largest share of the active audience.

What other brands do Jake Owen fans also like?

Beyond Jake Owen itself, the audience over-indexes on Capital One (7.79×), Diabetes mellitus awareness (12.48×), Circle K (11.26×), and Google Maps (6.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jake Owen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.