James Baldwin Audience in United States

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James Baldwin has an estimated audience of 1,383,998 people in United States. 56.3% are female, 43.7% are male, average age 41.3. Top regions: Arizona, Alabama, California. Top brand affinities: Strategic human resource planning, Manual labour, Whataburger, Hocus Pocus, Solo climbing.

The average James Baldwin fan in United States is 41.3 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, Alabama, California. Top brand affinities include Strategic human resource planning, Manual labour, Whataburger, with strongest over-indexing on Strategic human resource planning (30.39× the country average). Demographically, the James Baldwin audience skews more female with an average age of 41.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person

Demographics of James Baldwin fans

Demographic split for James Baldwin audience in United States
MetricValue
Female56.3%
Male43.7%
Average age41.3
Estimated audience size1,383,998

Audience persona

The typical James Baldwin fan in United States is more female, around 41.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Strategic human resource planning.

Top regions in United States

Top regions ranked by reach for James Baldwin in United States
RegionReachAffinity
Arizona198,9527.04×
Alabama133,4056.9×
California120,2950.79×
New York98,9021.28×
Texas65,6470.55×
Florida52,1260.56×
Illinois36,6260.79×
Georgia35,3810.83×
North Carolina32,6000.78×
Pennsylvania32,2760.69×
Virginia28,2720.84×
New Jersey27,2720.77×
Massachusetts27,0270.99×
Maryland26,4131.11×
Ohio25,6970.6×
Michigan24,8570.69×
Washington23,1470.83×
Tennessee17,4710.63×
Alaska15,6745.29×
Indiana13,5990.54×
Colorado13,2790.61×
Oregon13,1710.83×
Louisiana12,9750.73×
Missouri12,4850.56×
Minnesota12,2370.62×
Connecticut12,0640.87×
South Carolina11,9240.57×
Wisconsin10,9570.53×
Washington, District of Columbia8,7982.11×
Oklahoma8,4710.55×
Kentucky8,1860.47×
Mississippi7,5130.66×
Nevada6,1190.46×
Arkansas5,6670.5×
Utah5,5780.45×
Iowa5,3720.47×
Kansas5,0220.46×
New Mexico3,6190.52×
Rhode Island3,5200.8×
Maine3,5180.71×
New Hampshire3,2600.6×
Nebraska2,8630.41×
Hawaii2,5970.44×
Idaho2,4830.36×
West Virginia2,3990.37×
Delaware2,3340.61×
Vermont2,2300.92×
Montana1,5990.42×
South Dakota1,0370.32×
North Dakota6970.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for James Baldwin audience
BrandAffinityCategory
Strategic human resource planning30.39×Business & Career
Manual labour9.77×Business & Career
Whataburger2.54×Food & Beverages
Hocus Pocus6.77×Movies & TV
Solo climbing9×Sports
Natural rubber2.7×Cars & Mobility
Historic site5.16×Arts & Culture
Elsword19.13×Games
Del Mar Fairgrounds34.44×Sports
Guy Fieri4.11×Movies & TV
13 Assassins22.81×Movies & TV
Nationality2.03×Politics & Society
Israel1.78×Travel & Leisure
3D printing2.13×Technology & Electronics
Litter box1.63×Pets & Animals
Iron Man (film)3.24×Movies & TV
Necktie3.3×Fashion & Accessoires
Steampunk2.94×Fashion & Accessoires
Jesse Plemons2.02×Movies & TV
IS (Infinite Stratos)2.23×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by James Baldwin audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.75
Community OrientationOPEN2.14
SustainabilityBALANCE2.08
Early Adopter MentalityPOWER1.88
IndividualismJOY1.7
Urban LifestyleOPEN1.64

Worldwide distribution

Worldwide audience distribution share by country for James Baldwin
CountryShare
United States61.3%
United Kingdom7.2%
France5.1%

See James Baldwin audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does James Baldwin have in United States?

James Baldwin has an estimated audience of 1,383,998 people in United States, concentrated in Arizona and Alabama.

What is the gender split and age of James Baldwin fans?

56.3% of James Baldwin fans are female, 43.7% are male, with an average age of 41.3 years.

Which brands do James Baldwin fans like most?

James Baldwin fans show strongest brand affinity for Strategic human resource planning (30.39×), Manual labour (9.77×), and Whataburger (2.54×) over the country average.

Where do James Baldwin fans live in United States?

James Baldwin fans in United States are most concentrated in Arizona (reach 198,952), Alabama (reach 133,405), and California (reach 120,295). These three regions account for the largest share of the active audience.

What other brands do James Baldwin fans also like?

Beyond James Baldwin itself, the audience over-indexes on Manual labour (9.77×), Whataburger (2.54×), Hocus Pocus (6.77×), and Solo climbing (9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for James Baldwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.