Rascasse Audience Intelligence

James Baldwin Audience in United States

A data profile of the people who buy, follow and care about James Baldwin in United States — modelled from more than twelve digital signal sources. James Baldwin has an estimated audience of 1,349,744 people in United States.

#3985among Person in United States#360in Literature

The average James Baldwin fan in United States is 41.3 years old, more female, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Alabama.

Top brand affinities include Thandie Newton, Langston Hughes, ITV (TV channel), with strongest over-indexing on Thandie Newton (148.18× the country average).

Demographically, the James Baldwin audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical James Baldwin fan in United States is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Thandie Newton.

Category: Literature · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the James Baldwin profile in United States.

Audience size
1.3M
in United States
Gender
56.3%♀
43.7% male
Age
41.3
average years
Country rank
#19174
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of James Baldwin fans

56.3% are female, 43.7% are male, average age 41.3.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for James Baldwin audience in United States
MetricValue
Female56.3%
Male43.7%
Average age41.3
Estimated audience size1,349,744
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the James Baldwin audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

60.6%

of the worldwide James Baldwin audience comes from United States.

Worldwide audience distribution share by country for James Baldwin
CountryShare
United States60.6%
United Kingdom7.3%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the James Baldwin audience in United States is strongest.

Fig. 05

Top regions by affinity

James Baldwin fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K6.50×
02Alabama~100K6.34×
03Alaska~20K5.14×
04Washington, District of Columbia~9K2.26×
05New York~100K1.37×
06Maryland~30K1.35×
07Massachusetts~30K1.16×
08Georgia~50K1.12×
09Vermont~3K1.12×
10Connecticut~10K1.06×
11Illinois~50K1.03×
12Virginia~30K1.02×
13Louisiana~20K1.02×
14Washington~30K0.99×
15Oregon~20K0.99×
16North Carolina~40K0.98×
17New Jersey~30K0.98×
18Delaware~4K0.98×
19California~100K0.97×
20Mississippi~10K0.96×
21Rhode Island~4K0.95×
22Maine~5K0.92×
23Pennsylvania~40K0.90×
24Michigan~30K0.86×
25Minnesota~20K0.80×
26South Carolina~20K0.78×
27Arkansas~9K0.78×
28Tennessee~20K0.76×
29Colorado~20K0.76×
30Missouri~20K0.75×
31New Hampshire~4K0.75×
32Ohio~30K0.74×
33Indiana~20K0.73×
34Oklahoma~10K0.72×
35New Mexico~5K0.72×
36Wisconsin~10K0.71×
37Texas~80K0.69×
38Kentucky~10K0.68×
39Florida~60K0.66×
40Nevada~9K0.64×
41Kansas~7K0.63×
42Nebraska~4K0.63×
43Montana~2K0.63×
44Iowa~7K0.62×
45Hawaii~4K0.62×
46Utah~7K0.57×
47West Virginia~4K0.57×
48South Dakota~2K0.57×
49North Dakota~2K0.57×
50Idaho~4K0.54×
Fig. 06

Affinity by region

Affinity by region — James Baldwin, United States
0.54×1.00×6.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the James Baldwin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for James Baldwin audience
#·InterestCategoryAffinity×
01Thandie NewtonMovies & TV148.18×
02ITV (TV channel)Movies & TV81.12×
03Albert CamusLiterature55.80×
04Langston HughesLiterature55.30×
05Avast!Technology & Electronics31.56×
06Jean-Michel BasquiatArts & Culture26.02×
07Maya AngelouLiterature20.63×
08Gerard ButlerMovies & TV20.01×
09ScribdTechnology & Electronics19.39×
10Magic JohnsonSports19.13×
11Chiwetel EjioforMovies & TV19.13×
12Marina AbramovićArts & Culture19.13×
13Ernest HemingwayLiterature17.64×
14Taye DiggsMovies & TV15.86×
15Nobel Peace PrizePolitics & Society13.88×
16Sustainable energyHome & Garden7.96×
17Matthew McConaugheyMovies & TV6.00×
18Renewable energyBusiness & Career5.71×
19FedExBusiness & Career4.33×
20ActivismPolitics & Society3.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the James Baldwin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by James Baldwin audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.55×
PatriotismCONSERVATISM2.40×
Community OrientationOPEN2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by James Baldwin audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
DIY MentalityTHRILL0.73×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does James Baldwin have in United States?

James Baldwin has an estimated audience of 1,349,744 people in United States, concentrated in Arizona and California.

02

What is the gender split and age of James Baldwin fans?

56.3% of James Baldwin fans are female, 43.7% are male, with an average age of 41.3 years.

03

Which brands do James Baldwin fans like most?

James Baldwin fans show strongest brand affinity for Thandie Newton (148.18×), Langston Hughes (55.3×), and ITV (TV channel) (81.12×) over the country average.

04

Where do James Baldwin fans live in United States?

James Baldwin fans in United States are most concentrated in Arizona (reach ~200K), California (reach ~100K), and Alabama (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do James Baldwin fans also like?

Beyond James Baldwin itself, the audience over-indexes on Langston Hughes (55.3×), ITV (TV channel) (81.12×), Gerard Butler (20.01×), and Albert Camus (55.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for James Baldwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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