Jimmy Buffett Audience in United States

Jimmy Buffett logo

Jimmy Buffett has an estimated audience of 2,462,824 people in United States. 55.4% are female, 44.6% are male, average age 49.3. Top regions: Florida, California, Texas. Top brand affinities: Kia Sportage, MSN, James Taylor, Brandi Carlile, Fox News Channel.

The average Jimmy Buffett fan in United States is 49.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Kia Sportage, MSN, James Taylor, with strongest over-indexing on Kia Sportage (22.06× the country average). Demographically, the Jimmy Buffett audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Jimmy Buffett fans

Demographic split for Jimmy Buffett audience in United States
MetricValue
Female55.4%
Male44.6%
Average age49.3
Estimated audience size2,462,824

Audience persona

The typical Jimmy Buffett fan in United States is more female, around 49.3 years old, with strong Patriotism tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Jimmy Buffett in United States
RegionReachAffinity
Florida300,8641.8×
California197,8080.73×
Texas177,2450.84×
New York108,8010.79×
Ohio89,3801.18×
North Carolina89,0821.2×
Pennsylvania83,1571×
Illinois81,3540.99×
Georgia78,7821.04×
Tennessee71,4611.45×
Michigan63,8230.99×
Virginia59,3940.99×
New Jersey56,0520.89×
Alabama52,6961.53×
South Carolina52,3501.41×
Massachusetts52,0101.07×
Indiana49,3781.1×
Arizona45,2230.9×
Washington41,1000.83×
Missouri40,3271.02×
Wisconsin39,3971.06×
Colorado38,5750.99×
Louisiana35,1291.11×
Maryland34,7220.82×
Kentucky34,6961.12×
Minnesota33,9490.96×
Mississippi30,3001.49×
Oregon28,4601.01×
Oklahoma23,8890.87×
Connecticut22,8150.92×
Iowa19,8080.98×
Arkansas19,7790.97×
Nevada16,8380.71×
Kansas16,5500.85×
Utah15,8320.72×
West Virginia11,5701.01×
Nebraska10,7850.87×
New Hampshire10,7771.11×
Idaho10,2780.83×
Maine10,1471.15×
Hawaii9,4580.89×
New Mexico8,7830.71×
Montana7,7651.14×
Rhode Island7,6280.97×
Delaware6,5640.97×
Washington, District of Columbia5,5500.75×
South Dakota4,7210.83×
Alaska4,2120.8×
North Dakota4,1920.83×
Vermont4,0270.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jimmy Buffett audience
BrandAffinityCategory
Kia Sportage22.06×Cars & Mobility
MSN2.94×News
James Taylor12.93×Music & Radio
Brandi Carlile9.14×Music & Radio
Fox News Channel1.71×Movies & TV
Honda HR-V14.71×Cars & Mobility
Livemusic2.78×Music & Radio
Ticketmaster2.84×Travel & Leisure
Texas Roadhouse1.98×Food & Beverages
dave matthews band16.49×Music & Radio
Real property2.6×Home & Garden
Chris Tucker8.38×Movies & TV
Pre-school playgroup15.78×Kids & Family
Hobby Lobby1.75×Home & Garden
Take-out2.17×Food & Beverages
Bank of America1.72×Business & Career
Jack Black5.06×Movies & TV
The Beach Boys4.75×Music & Radio
Dollar General1.63×Shopping
Spas1.62×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jimmy Buffett audience
TraitClusterScore
PatriotismCONSERVATISM1.38
TravellingTHRILL1.36
Community OrientationOPEN1.33
Convenience OrientationPREMIUM1.21
IndulgenceJOY1.19
Career OrientationPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Jimmy Buffett
CountryShare
United States77.4%
Canada4.2%
United Kingdom2.6%

See Jimmy Buffett audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Jimmy Buffett have in United States?

Jimmy Buffett has an estimated audience of 2,462,824 people in United States, concentrated in Florida and California.

What is the gender split and age of Jimmy Buffett fans?

55.4% of Jimmy Buffett fans are female, 44.6% are male, with an average age of 49.3 years.

Which brands do Jimmy Buffett fans like most?

Jimmy Buffett fans show strongest brand affinity for Kia Sportage (22.06×), MSN (2.94×), and James Taylor (12.93×) over the country average.

Where do Jimmy Buffett fans live in United States?

Jimmy Buffett fans in United States are most concentrated in Florida (reach 300,864), California (reach 197,808), and Texas (reach 177,245). These three regions account for the largest share of the active audience.

What other brands do Jimmy Buffett fans also like?

Beyond Jimmy Buffett itself, the audience over-indexes on MSN (2.94×), James Taylor (12.93×), Brandi Carlile (9.14×), and Fox News Channel (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jimmy Buffett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.