Josei manga Audience in United States

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Josei manga has an estimated audience of 445,970 people in United States. 64.9% are female, 35.1% are male, average age 24.8. Top regions: California, Texas, New York. Top brand affinities: Nuts (film), Mathcore, UK garage, Google Home, Product design.

The average Josei manga fan in United States is 24.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nuts (film), Mathcore, UK garage, with strongest over-indexing on Nuts (film) (14.94× the country average). Demographically, the Josei manga audience skews more female with an average age of 24.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Josei manga fans

Demographic split for Josei manga audience in United States
MetricValue
Female64.9%
Male35.1%
Average age24.8
Estimated audience size445,970

Audience persona

The typical Josei manga fan in United States is more female, around 24.8 years old, with strong Family Orientation tendencies and a notable affinity for Nuts (film).

Top regions in United States

Top regions ranked by reach for Josei manga in United States
RegionReachAffinity
California71,5201.46×
Texas48,6901.27×
New York30,8411.24×
Florida29,1720.97×
Georgia17,6561.29×
Illinois15,0341.01×
Washington14,6481.64×
North Carolina14,1551.05×
Pennsylvania13,4650.9×
Virginia12,9291.19×
Ohio11,9030.87×
New Jersey10,6940.94×
Michigan10,6730.92×
Maryland10,0311.31×
Arizona8,7740.96×
Tennessee8,1040.91×
Massachusetts7,9830.91×
Indiana7,1100.87×
Oregon6,7021.31×
Minnesota6,5721.03×
Missouri6,2680.87×
South Carolina5,8940.88×
Wisconsin5,8510.87×
Louisiana5,3130.92×
Colorado5,2530.75×
Alabama5,2420.84×
Kentucky5,2120.93×
Oklahoma5,1921.05×
Nevada4,8151.12×
Hawaii3,9172.04×
Utah3,5630.89×
Connecticut3,4970.78×
Arkansas3,1850.87×
Kansas2,8250.8×
Mississippi2,7490.75×
Iowa2,2490.61×
New Mexico1,8210.81×
Nebraska1,7510.78×
Idaho1,6400.73×
New Hampshire1,4630.83×
West Virginia1,3810.67×
Maine1,3340.83×
Alaska1,1821.24×
Washington, District of Columbia1,1670.87×
Montana1,1160.9×
Rhode Island1,0990.77×
South Dakota1,0170.99×
Vermont1,0041.28×
North Dakota9901.08×
Wyoming9581.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Josei manga audience
BrandAffinityCategory
Nuts (film)14.94×Movies & TV
Mathcore17.5×Music & Radio
UK garage10.38×Music & Radio
Google Home11.66×Technology & Electronics
Product design2.83×Business & Career
La Jolla10.88×Travel & Leisure
Stamp collecting5.48×Home & Garden
Historic site4.89×Arts & Culture
The Historian16.48×Literature
Gordita10.07×Food & Beverages
Home staging4.44×Home & Garden
Natural rubber1.68×Cars & Mobility
Isometric exercise7.01×Sports
Emilio Estefan11.72×Music & Radio
Grey Eagle, Minnesota37.18×Travel & Leisure
Eurail16.57×Cars & Mobility
Penn & Teller6.25×Movies & TV
Staycation2.3×Home & Garden
JDSU2.04×Business & Career
Nebraska Cornhuskers football2.34×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Josei manga audience
TraitClusterScore
Family OrientationCONSERVATISM1.87
Luxury OrientationPREMIUM1.77
LGBTQ+ IdentityOPEN1.74
Early Adopter MentalityPOWER1.44
Pet OwnershipJOY1.15
DIY MentalityTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Josei manga
CountryShare
Japan79.6%
United States6.1%
South Korea3.9%

See Josei manga audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Josei manga have in United States?

Josei manga has an estimated audience of 445,970 people in United States, concentrated in California and Texas.

What is the gender split and age of Josei manga fans?

64.9% of Josei manga fans are female, 35.1% are male, with an average age of 24.8 years.

Which brands do Josei manga fans like most?

Josei manga fans show strongest brand affinity for Nuts (film) (14.94×), Mathcore (17.5×), and UK garage (10.38×) over the country average.

Where do Josei manga fans live in United States?

Josei manga fans in United States are most concentrated in California (reach 71,520), Texas (reach 48,690), and New York (reach 30,841). These three regions account for the largest share of the active audience.

What other brands do Josei manga fans also like?

Beyond Josei manga itself, the audience over-indexes on Mathcore (17.5×), UK garage (10.38×), Google Home (11.66×), and Product design (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Josei manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.