Julius Erving Audience in United States

Julius Erving logo

Julius Erving has an estimated audience of 751,062 people in United States. 43.5% are female, 56.5% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Pro-Ject, Graham Greene, Noodle (Gorillaz), Nick Jr. (Australia), Google Wallet.

The average Julius Erving fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pro-Ject, Graham Greene, Noodle (Gorillaz), with strongest over-indexing on Pro-Ject (5.78× the country average). Demographically, the Julius Erving audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Julius Erving fans

Demographic split for Julius Erving audience in United States
MetricValue
Female43.5%
Male56.5%
Average age42.2
Estimated audience size751,062

Audience persona

The typical Julius Erving fan in United States is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Julius Erving in United States
RegionReachAffinity
California69,3230.84×
Texas57,3590.89×
New York53,1941.27×
Florida51,2941.01×
Pennsylvania41,7501.65×
Georgia34,1161.47×
New Jersey27,4581.44×
North Carolina27,0161.2×
Illinois26,7041.07×
Ohio24,2991.05×
Massachusetts22,9371.55×
Michigan20,9801.07×
Virginia20,6401.13×
Tennessee16,4601.09×
Maryland15,8271.23×
Indiana15,3591.12×
South Carolina13,6751.21×
Arizona12,9080.84×
Alabama12,3331.18×
Louisiana11,7271.21×
Missouri11,4040.94×
Wisconsin10,3870.92×
Washington10,2730.68×
Kentucky9,8861.05×
Minnesota9,5530.89×
Connecticut9,0291.2×
Colorado8,9520.76×
Mississippi8,4741.37×
Oklahoma7,5380.9×
Nevada7,1490.98×
Oregon6,6420.77×
Arkansas6,0820.98×
Iowa5,9770.97×
Kansas5,0420.85×
Utah4,1110.61×
Delaware3,2571.57×
West Virginia3,1860.91×
Nebraska2,9170.77×
New Hampshire2,8990.98×
Washington, District of Columbia2,8011.24×
New Mexico2,4350.65×
Maine2,4120.9×
Hawaii2,4080.75×
Rhode Island2,3811×
Idaho2,2260.59×
North Dakota1,6101.04×
Montana1,2530.6×
Vermont1,1930.9×
South Dakota1,1540.66×
Alaska8850.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Julius Erving audience
BrandAffinityCategory
Pro-Ject5.78×Music & Radio
Graham Greene4.28×Literature
Noodle (Gorillaz)2.06×Music & Radio
Nick Jr. (Australia)5.12×Kids & Family
Google Wallet3.98×Technology & Electronics
Grinch2.19×Movies & TV
Goop2.85×Internet & Social Media
Governor of Michigan3.85×Politics & Society
Vocal harmony2.13×Music & Radio
Elsword7.65×Games
Chili con carne3.76×Food & Beverages
Google Analytics2.19×Internet & Social Media
Home staging2.29×Home & Garden
Finding Your Roots4.96×Movies & TV
Stamp collecting1.93×Home & Garden
Surf kayaking6×Sports
Captain America (1990 film)1.8×Movies & TV
Wok2.59×Food & Beverages
Quiche4.92×Food & Beverages
Zoo Tycoon (series)7.65×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Julius Erving audience
TraitClusterScore
Risk AppetiteTHRILL1.41
Luxury OrientationPREMIUM1.4
LGBTQ+ IdentityOPEN1.34
Family OrientationCONSERVATISM1.27
Career OrientationPOWER1.2
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Julius Erving
CountryShare
United States75.4%
Canada4.0%
Italy3.9%

See Julius Erving audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Julius Erving have in United States?

Julius Erving has an estimated audience of 751,062 people in United States, concentrated in California and Texas.

What is the gender split and age of Julius Erving fans?

43.5% of Julius Erving fans are female, 56.5% are male, with an average age of 42.2 years.

Which brands do Julius Erving fans like most?

Julius Erving fans show strongest brand affinity for Pro-Ject (5.78×), Graham Greene (4.28×), and Noodle (Gorillaz) (2.06×) over the country average.

Where do Julius Erving fans live in United States?

Julius Erving fans in United States are most concentrated in California (reach 69,323), Texas (reach 57,359), and New York (reach 53,194). These three regions account for the largest share of the active audience.

What other brands do Julius Erving fans also like?

Beyond Julius Erving itself, the audience over-indexes on Graham Greene (4.28×), Noodle (Gorillaz) (2.06×), Nick Jr. (Australia) (5.12×), and Google Wallet (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Julius Erving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.