Jurnee Smollett Audience in United States

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Jurnee Smollett has an estimated audience of 2,049,678 people in United States. 77.8% are female, 22.2% are male, average age 32.8. Top regions: Texas, California, Florida. Top brand affinities: Litter box, Goop, Governor of Michigan, Grinch, Wok.

The average Jurnee Smollett fan in United States is 32.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Litter box, Goop, Governor of Michigan, with strongest over-indexing on Litter box (2.83× the country average). Demographically, the Jurnee Smollett audience skews more female with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Jurnee Smollett fans

Demographic split for Jurnee Smollett audience in United States
MetricValue
Female77.8%
Male22.2%
Average age32.8
Estimated audience size2,049,678

Audience persona

The typical Jurnee Smollett fan in United States is more female, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Jurnee Smollett in United States
RegionReachAffinity
Texas232,5031.32×
California230,8011.02×
Florida151,8601.09×
New York127,3881.11×
Georgia122,6131.94×
North Carolina90,3391.46×
Illinois89,5741.31×
Pennsylvania72,9001.06×
Ohio70,1341.11×
Michigan65,8681.23×
Virginia65,0021.3×
Maryland61,9241.76×
New Jersey55,6491.07×
Tennessee52,8871.29×
Louisiana47,7401.81×
South Carolina47,4651.54×
Alabama44,0281.54×
Arizona39,3930.94×
Indiana39,3161.05×
Missouri37,4661.13×
Washington32,0180.78×
Massachusetts31,0630.77×
Mississippi30,5641.81×
Kentucky26,1331.02×
Oklahoma24,9751.1×
Wisconsin24,9590.81×
Colorado23,9720.74×
Nevada21,7141.1×
Minnesota21,6800.74×
Arkansas19,9021.18×
Connecticut19,3380.94×
Oregon15,9000.68×
Kansas13,8570.86×
Iowa11,0750.66×
New Mexico9,3710.91×
Utah9,1340.5×
Washington, District of Columbia8,2451.34×
Nebraska7,9120.77×
Delaware7,1041.26×
Hawaii6,6290.75×
West Virginia6,2470.65×
Idaho5,9320.58×
Rhode Island5,1650.79×
New Hampshire4,5290.56×
Maine3,9150.53×
Montana2,8120.49×
Alaska2,7080.62×
South Dakota2,5410.54×
North Dakota2,3030.55×
Vermont1,6120.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jurnee Smollett audience
BrandAffinityCategory
Litter box2.83×Pets & Animals
Goop4.34×Internet & Social Media
Governor of Michigan5.13×Politics & Society
Grinch2.41×Movies & TV
Wok3.77×Food & Beverages
Google Home3.46×Technology & Electronics
JDSU1.63×Business & Career
Mathcore4.22×Music & Radio
Birthday Gifts1.59×Kids & Family
Historic site2.05×Arts & Culture
Home staging2.49×Home & Garden
Noodle (Gorillaz)1.69×Music & Radio
Hipster4.5×Politics & Society
Hibachi3.61×Food & Beverages
Fairy godmother3.24×Literature
No Escape (1994 film)4.8×Movies & TV
Grace Slick3.58×Music & Radio
Vocal harmony1.85×Music & Radio
headspace3.74×Health
El Paso County, Colorado5.02×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jurnee Smollett audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.13
Luxury OrientationPREMIUM1.57
SustainabilityBALANCE1.43
Early Adopter MentalityPOWER1.39
Risk AppetiteTHRILL1.33
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for Jurnee Smollett
CountryShare
United States91.6%
Germany6.2%
Italy2.3%

See Jurnee Smollett audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Jurnee Smollett have in United States?

Jurnee Smollett has an estimated audience of 2,049,678 people in United States, concentrated in Texas and California.

What is the gender split and age of Jurnee Smollett fans?

77.8% of Jurnee Smollett fans are female, 22.2% are male, with an average age of 32.8 years.

Which brands do Jurnee Smollett fans like most?

Jurnee Smollett fans show strongest brand affinity for Litter box (2.83×), Goop (4.34×), and Governor of Michigan (5.13×) over the country average.

Where do Jurnee Smollett fans live in United States?

Jurnee Smollett fans in United States are most concentrated in Texas (reach 232,503), California (reach 230,801), and Florida (reach 151,860). These three regions account for the largest share of the active audience.

What other brands do Jurnee Smollett fans also like?

Beyond Jurnee Smollett itself, the audience over-indexes on Goop (4.34×), Governor of Michigan (5.13×), Grinch (2.41×), and Wok (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jurnee Smollett. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.