Kaiso Audience in United States

Kaiso logo

Kaiso has an estimated audience of 2,738,271 people in United States. 56.3% are female, 43.7% are male, average age 32.3. Top regions: California, New York, Texas. Top brand affinities: Litter box, Natural rubber, Bank account, Ellen Burstyn, Consequence (rapper).

The average Kaiso fan in United States is 32.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Litter box, Natural rubber, Bank account, with strongest over-indexing on Litter box (1.79× the country average). Demographically, the Kaiso audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Kaiso fans

Demographic split for Kaiso audience in United States
MetricValue
Female56.3%
Male43.7%
Average age32.3
Estimated audience size2,738,271

Audience persona

The typical Kaiso fan in United States is more female, around 32.3 years old, with strong Risk Appetite tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Kaiso in United States
RegionReachAffinity
California380,0351.26×
New York201,2921.32×
Texas183,6830.78×
Florida160,4960.87×
Washington77,9851.42×
Georgia67,5950.8×
New Jersey59,4020.85×
Illinois58,4560.64×
Pennsylvania50,7040.55×
Virginia49,7030.75×
Tennessee49,6800.9×
North Carolina43,5700.53×
Ohio43,3930.51×
Michigan39,8750.56×
Maryland39,3610.84×
Massachusetts37,0220.69×
Arizona35,0130.63×
Colorado23,7100.55×
Minnesota23,6240.6×
Oklahoma21,8970.72×
South Carolina20,9630.51×
Oregon19,5150.62×
Indiana19,2230.38×
Mississippi18,9030.84×
Missouri18,6170.42×
Hawaii18,3541.56×
Louisiana18,2070.52×
Connecticut17,8100.65×
Nevada17,6860.67×
Alabama16,9480.44×
Arkansas16,7930.74×
Wisconsin16,5260.4×
Kentucky16,1620.47×
West Virginia15,6051.22×
Alaska15,5732.66×
Kansas14,4140.67×
Idaho14,4101.05×
Iowa13,6840.61×
Montana13,5751.79×
New Mexico13,5690.99×
South Dakota13,3992.12×
Utah13,2720.54×
North Dakota13,0462.32×
New Hampshire12,8581.19×
Wyoming12,6233.11×
Nebraska12,5910.92×
Rhode Island12,4161.42×
Maine12,4081.27×
Vermont12,2122.54×
Delaware11,1191.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kaiso audience
BrandAffinityCategory
Litter box1.79×Pets & Animals
Natural rubber1.71×Cars & Mobility
Bank account1.97×Business & Career
Ellen Burstyn4.65×Movies & TV
Consequence (rapper)3.24×Music & Radio
Acoustic music2.11×Music & Radio
Notre Dame Fighting Irish football2.33×Sports
Panama1.53×Travel & Leisure
Overtone3.46×Beauty & Wellness
Commercial mortgage2.32×Business & Career
New York Harbor4.62×Travel & Leisure
Biblical inspiration3.01×Politics & Society
Sub Zero (Official)3.35×Literature
CAC 401.79×Business & Career
E-box4.26×Health
Wizards of Waverly Place2.22×Movies & TV
Jack Skellington2.33×Movies & TV
Thom Browne3.07×Fashion & Accessoires
Cachorro1.74×Pets & Animals
Tierra Cali2.37×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kaiso audience
TraitClusterScore
Risk AppetiteTHRILL2.29
Luxury OrientationPREMIUM1.93
Design AffinityPREMIUM1.78
MindfulnessBALANCE1.74
LGBTQ+ IdentityOPEN1.64
Sports ActivityPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Kaiso
CountryShare
United States51.9%
Canada9.7%
Japan7.1%

See Kaiso audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Kaiso have in United States?

Kaiso has an estimated audience of 2,738,271 people in United States, concentrated in California and New York.

What is the gender split and age of Kaiso fans?

56.3% of Kaiso fans are female, 43.7% are male, with an average age of 32.3 years.

Which brands do Kaiso fans like most?

Kaiso fans show strongest brand affinity for Litter box (1.79×), Natural rubber (1.71×), and Bank account (1.97×) over the country average.

Where do Kaiso fans live in United States?

Kaiso fans in United States are most concentrated in California (reach 380,035), New York (reach 201,292), and Texas (reach 183,683). These three regions account for the largest share of the active audience.

What other brands do Kaiso fans also like?

Beyond Kaiso itself, the audience over-indexes on Natural rubber (1.71×), Bank account (1.97×), Ellen Burstyn (4.65×), and Consequence (rapper) (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaiso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.