Kandi Burruss Audience in United States

Kandi Burruss logo

Kandi Burruss has an estimated audience of 1,569,082 people in United States. 69.4% are female, 30.6% are male, average age 39.9. Top regions: Texas, Georgia, California. Top brand affinities: Litter box, Buying a House, Commercial mortgage, Mortgage insurance, Alaskan Husky.

The average Kandi Burruss fan in United States is 39.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include Litter box, Buying a House, Commercial mortgage, with strongest over-indexing on Litter box (1.63× the country average). Demographically, the Kandi Burruss audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Kandi Burruss fans

Demographic split for Kandi Burruss audience in United States
MetricValue
Female69.4%
Male30.6%
Average age39.9
Estimated audience size1,569,082

Audience persona

The typical Kandi Burruss fan in United States is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Kandi Burruss in United States
RegionReachAffinity
Texas174,1841.29×
Georgia159,7963.31×
California130,0380.75×
Florida119,3571.12×
New York113,6091.3×
North Carolina88,1141.87×
Illinois72,1831.38×
Maryland58,9972.19×
Pennsylvania56,5281.07×
Virginia56,4611.48×
Ohio54,5191.13×
Michigan52,8451.29×
Alabama49,3112.25×
Tennessee47,2451.5×
South Carolina45,3171.92×
New Jersey45,0061.13×
Louisiana44,7882.21×
Mississippi32,1942.49×
Missouri28,6071.13×
Indiana27,3180.95×
Arizona21,9580.69×
Massachusetts21,2100.69×
Arkansas18,1351.4×
Washington17,0050.54×
Kentucky16,7590.85×
Oklahoma15,8530.91×
Wisconsin15,6740.66×
Minnesota14,5540.65×
Connecticut13,8910.88×
Nevada13,3260.88×
Colorado12,7590.52×
Washington, District of Columbia8,6411.83×
Kansas8,3380.67×
Oregon7,6370.42×
Delaware6,2531.44×
Iowa6,0530.47×
Utah4,1250.29×
Nebraska3,8110.48×
New Mexico3,6110.46×
West Virginia3,4370.47×
Rhode Island3,2240.65×
Hawaii3,1310.46×
Idaho2,5810.33×
Maine2,3330.42×
New Hampshire2,2340.36×
North Dakota1,5190.47×
Montana1,0940.25×
Alaska1,0600.32×
South Dakota1,0560.29×
Vermont8090.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kandi Burruss audience
BrandAffinityCategory
Litter box1.63×Pets & Animals
Buying a House3.5×Home & Garden
Commercial mortgage2.95×Business & Career
Mortgage insurance2.04×Business & Career
Alaskan Husky6.94×Pets & Animals
Noodle (Gorillaz)1.57×Music & Radio
Overtone4.01×Beauty & Wellness
Iron Man (film)1.52×Movies & TV
WGN-TV1.74×Movies & TV
Brittney Griner2.54×Sports
19 Kids and Counting1.66×Movies & TV
Certified diabetes educator3.91×Business & Career
UK garage1.56×Music & Radio
E-box3.64×Health
San Pellegrino2.01×Food & Beverages
Graham Greene1.7×Literature
Nia Jax2.65×Sports
On the Border Mexican Grill & Cantina1.87×Food & Beverages
Kento Yamazaki2.99×Movies & TV
Consequence (rapper)1.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kandi Burruss audience
TraitClusterScore
Community OrientationOPEN1.28
Family OrientationCONSERVATISM1.23
ExtroversionTHRILL1.2
LGBTQ+ IdentityOPEN1.15
Price SensitivityPREMIUM1.12
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Kandi Burruss
CountryShare
United States86.0%
United Kingdom4.5%
Canada2.7%

See Kandi Burruss audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Kandi Burruss have in United States?

Kandi Burruss has an estimated audience of 1,569,082 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of Kandi Burruss fans?

69.4% of Kandi Burruss fans are female, 30.6% are male, with an average age of 39.9 years.

Which brands do Kandi Burruss fans like most?

Kandi Burruss fans show strongest brand affinity for Litter box (1.63×), Buying a House (3.5×), and Commercial mortgage (2.95×) over the country average.

Where do Kandi Burruss fans live in United States?

Kandi Burruss fans in United States are most concentrated in Texas (reach 174,184), Georgia (reach 159,796), and California (reach 130,038). These three regions account for the largest share of the active audience.

What other brands do Kandi Burruss fans also like?

Beyond Kandi Burruss itself, the audience over-indexes on Buying a House (3.5×), Commercial mortgage (2.95×), Mortgage insurance (2.04×), and Alaskan Husky (6.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kandi Burruss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.