Nia Jax Audience in United States
Nia Jax has an estimated audience of 807,896 people in United States. 47.4% are female, 52.6% are male, average age 39.8. Top regions: Texas, California, New York. Top brand affinities: Dog breed, Whataburger, Minnesota, Litter box, Alaska.
The average Nia Jax fan in United States is 39.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Dog breed, Whataburger, Minnesota, with strongest over-indexing on Dog breed (1.68× the country average). Demographically, the Nia Jax audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Wrestling
Demographics of Nia Jax fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 39.8 |
| Estimated audience size | 807,896 |
Audience persona
The typical Nia Jax fan in United States is balanced, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Dog breed.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 71,880 | 1.03× |
| California | 66,467 | 0.75× |
| New York | 53,613 | 1.19× |
| Florida | 53,158 | 0.97× |
| Pennsylvania | 36,045 | 1.33× |
| Ohio | 34,230 | 1.38× |
| Georgia | 31,150 | 1.25× |
| North Carolina | 30,376 | 1.25× |
| Illinois | 30,374 | 1.13× |
| Michigan | 23,517 | 1.11× |
| Tennessee | 22,738 | 1.4× |
| Virginia | 22,196 | 1.13× |
| New Jersey | 21,649 | 1.05× |
| Indiana | 18,351 | 1.24× |
| South Carolina | 17,232 | 1.42× |
| Maryland | 16,946 | 1.22× |
| Alabama | 16,806 | 1.49× |
| Missouri | 14,558 | 1.12× |
| Kentucky | 14,138 | 1.4× |
| Louisiana | 13,882 | 1.33× |
| Massachusetts | 13,878 | 0.87× |
| Arizona | 12,861 | 0.78× |
| Wisconsin | 11,923 | 0.98× |
| Mississippi | 10,477 | 1.57× |
| Kansas | 10,266 | 1.61× |
| Washington | 9,684 | 0.6× |
| Oklahoma | 9,547 | 1.06× |
| Connecticut | 8,636 | 1.07× |
| Minnesota | 8,435 | 0.73× |
| Arkansas | 8,012 | 1.2× |
| Colorado | 7,900 | 0.62× |
| Nevada | 6,925 | 0.89× |
| Iowa | 6,275 | 0.94× |
| Oregon | 5,913 | 0.64× |
| West Virginia | 5,233 | 1.39× |
| Nebraska | 4,882 | 1.2× |
| New Mexico | 3,805 | 0.94× |
| Utah | 3,727 | 0.52× |
| Rhode Island | 2,634 | 1.02× |
| Maine | 2,453 | 0.85× |
| Delaware | 2,414 | 1.08× |
| New Hampshire | 2,368 | 0.74× |
| Hawaii | 2,299 | 0.66× |
| Idaho | 1,990 | 0.49× |
| Washington, District of Columbia | 1,765 | 0.73× |
| South Dakota | 1,385 | 0.74× |
| North Dakota | 1,325 | 0.8× |
| Montana | 1,011 | 0.45× |
| Alaska | 956 | 0.55× |
| Vermont | 794 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.68× | Pets & Animals |
| Whataburger | 1.89× | Food & Beverages |
| Minnesota | 1.73× | Travel & Leisure |
| Litter box | 2.04× | Pets & Animals |
| Alaska | 1.61× | Travel & Leisure |
| Justice | 2.64× | Politics & Society |
| Pillow | 1.75× | Home & Garden |
| Nebraska | 2.18× | Travel & Leisure |
| 3D printing | 1.81× | Technology & Electronics |
| Bank account | 1.73× | Business & Career |
| Panama | 2.5× | Travel & Leisure |
| Mortgage insurance | 2.72× | Business & Career |
| Racing | 1.58× | Cars & Mobility |
| Winemaking | 2.64× | Food & Beverages |
| Sinaloa | 2.02× | Travel & Leisure |
| JTV (Indonesia) | 2.37× | |
| Sailor | 2.11× | Travel & Leisure |
| Graham Greene | 2.59× | Literature |
| ABC 7 Chicago | 1.8× | Movies & TV |
| Penn & Teller | 3.16× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.79 |
| Career Orientation | POWER | 1.71 |
| Extroversion | THRILL | 1.54 |
| Individualism | JOY | 1.43 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.5% |
| United Kingdom | 7.8% |
| Canada | 6.8% |
See Nia Jax audiences in other countries
More Wrestling audiences in United States
- WWE (34,708,131)
- John Cena (13,563,881)
- WWE SmackDown (7,611,036)
- WrestleMania (6,367,642)
- Roman Reigns (5,049,911)
Frequently asked questions
How many fans does Nia Jax have in United States?
Nia Jax has an estimated audience of 807,896 people in United States, concentrated in Texas and California.
What is the gender split and age of Nia Jax fans?
47.4% of Nia Jax fans are female, 52.6% are male, with an average age of 39.8 years.
Which brands do Nia Jax fans like most?
Nia Jax fans show strongest brand affinity for Dog breed (1.68×), Whataburger (1.89×), and Minnesota (1.73×) over the country average.
Where do Nia Jax fans live in United States?
Nia Jax fans in United States are most concentrated in Texas (reach 71,880), California (reach 66,467), and New York (reach 53,613). These three regions account for the largest share of the active audience.
What other brands do Nia Jax fans also like?
Beyond Nia Jax itself, the audience over-indexes on Whataburger (1.89×), Minnesota (1.73×), Litter box (2.04×), and Alaska (1.61×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nia Jax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.