Kantō region Audience in United States

Kantō region logo

Kantō region has an estimated audience of 361,979 people in United States. 46.4% are female, 53.6% are male, average age 30.5. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Minnesota, Justice, Penn & Teller, nbc chicago.

The average Kantō region fan in United States is 30.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Minnesota, Justice, with strongest over-indexing on Home construction (2.16× the country average). Demographically, the Kantō region audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Kantō region fans

Demographic split for Kantō region audience in United States
MetricValue
Female46.4%
Male53.6%
Average age30.5
Estimated audience size361,979

Audience persona

The typical Kantō region fan in United States is balanced, around 30.5 years old, with strong Travelling tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Kantō region in United States
RegionReachAffinity
California65,9661.66×
Texas33,0941.06×
Florida23,9670.98×
New York22,0961.09×
Illinois12,3141.02×
Washington11,4091.57×
Pennsylvania11,2140.92×
North Carolina10,6060.97×
Georgia10,0420.9×
Ohio9,7950.88×
Virginia9,4551.07×
New Jersey9,0810.99×
Michigan9,0340.95×
Massachusetts7,7361.08×
Arizona7,6461.03×
Maryland6,1410.99×
Indiana5,9620.9×
Tennessee5,8420.8×
Hawaii5,6933.66×
Oregon5,5851.35×
Colorado5,5660.98×
Missouri5,3230.91×
Minnesota5,3101.02×
Wisconsin5,1820.95×
Nevada4,1301.18×
Kentucky4,1270.91×
South Carolina3,9910.73×
Oklahoma3,8390.96×
Louisiana3,7470.8×
Utah3,6571.13×
Alabama3,4320.68×
Connecticut3,0290.83×
Kansas2,5400.89×
Iowa2,4110.81×
Mississippi2,3110.77×
Arkansas2,2950.77×
New Mexico1,4860.82×
Idaho1,4510.8×
Nebraska1,4490.8×
West Virginia1,3470.8×
Washington, District of Columbia1,2991.19×
New Hampshire1,2950.91×
Maine1,1600.89×
Rhode Island1,0270.89×
Alaska7841.01×
Montana7810.78×
Delaware6000.6×
South Dakota5780.69×
North Dakota5630.76×
Wyoming5451.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kantō region audience
BrandAffinityCategory
Home construction2.16×Home & Garden
Minnesota2.57×Travel & Leisure
Justice2.32×Politics & Society
Penn & Teller3.64×Movies & TV
nbc chicago1.92×Movies & TV
Dental hygienist2.17×Health
Temple Grandin2.41×Literature
Tierra Cali2.07×Travel & Leisure
Mike Conley, Jr.1.96×Sports
War on Terror1.71×Politics & Society
Ural Mountains2.88×Travel & Leisure
Nasal cavity1.67×Health
Cachorros2.42×Pets & Animals
Cadillac Ranch2.14×Cars & Mobility
Better Off Dead (film)1.97×Movies & TV
Cockpit1.65×Travel & Leisure
Cadmium2.49×Business & Career
Cadena SER2.44×Music & Radio
Intraocular lens2.4×Health
Cacique1.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kantō region audience
TraitClusterScore
TravellingTHRILL2.24
Sports ActivityPOWER1.8
Urban LifestyleOPEN1.76
ExtroversionTHRILL1.73
Quality AwarenessPREMIUM1.73
Career OrientationPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Kantō region
CountryShare
Japan57.8%
Philippines6.2%
Taiwan5.7%

See Kantō region audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Kantō region have in United States?

Kantō region has an estimated audience of 361,979 people in United States, concentrated in California and Texas.

What is the gender split and age of Kantō region fans?

46.4% of Kantō region fans are female, 53.6% are male, with an average age of 30.5 years.

Which brands do Kantō region fans like most?

Kantō region fans show strongest brand affinity for Home construction (2.16×), Minnesota (2.57×), and Justice (2.32×) over the country average.

Where do Kantō region fans live in United States?

Kantō region fans in United States are most concentrated in California (reach 65,966), Texas (reach 33,094), and Florida (reach 23,967). These three regions account for the largest share of the active audience.

What other brands do Kantō region fans also like?

Beyond Kantō region itself, the audience over-indexes on Minnesota (2.57×), Justice (2.32×), Penn & Teller (3.64×), and nbc chicago (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kantō region. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.