Rascasse Audience Intelligence

Kenny Smith Audience in United States

A data profile of the people who buy, follow and care about Kenny Smith in United States — modelled from more than twelve digital signal sources. Kenny Smith has an estimated audience of 644,074 people in United States.

#7439among Person in United States#2987in Sports

The average Kenny Smith fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Terrell Owens, StubHub, Pimm's, with strongest over-indexing on Terrell Owens (271.65× the country average).

Demographically, the Kenny Smith audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kenny Smith fan in United States is more male, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for Terrell Owens.

Category: Sports · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kenny Smith profile in United States.

Audience size
644K
in United States
Gender
19.6%♀
80.4% male
Age
39.5
average years
Country rank
#31469
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kenny Smith fans

19.6% are female, 80.4% are male, average age 39.5.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Kenny Smith audience in United States
MetricValue
Female19.6%
Male80.4%
Average age39.5
Estimated audience size644,074
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Kenny Smith audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3926%
40-4920%
50+18%
Fig. 04

Worldwide distribution

90.0%

of the worldwide Kenny Smith audience comes from United States.

Worldwide audience distribution share by country for Kenny Smith
CountryShare
United States90.0%
United Kingdom2.9%
Brazil1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kenny Smith audience in United States is strongest.

Fig. 05

Top regions by affinity

Kenny Smith fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~40K2.15×
02New York~50K1.41×
03Alabama~10K1.39×
04Georgia~30K1.37×
05South Carolina~10K1.33×
06New Jersey~20K1.30×
07Maryland~10K1.29×
08Mississippi~6K1.27×
09Washington, District of Columbia~2K1.21×
10Louisiana~9K1.18×
11Kentucky~9K1.18×
12Indiana~10K1.14×
13Connecticut~7K1.14×
14Delaware~2K1.14×
15Arizona~10K1.13×
16Texas~60K1.12×
17Illinois~20K1.11×
18Tennessee~10K1.09×
19Minnesota~9K1.09×
20Virginia~20K1.07×
21Oklahoma~7K1.07×
22Michigan~20K1.06×
23Colorado~10K1.06×
24Ohio~20K1.02×
25Massachusetts~10K1.02×
26Wisconsin~9K1.01×
27Arkansas~5K1.00×
28California~70K0.99×
29Nevada~6K0.97×
30Pennsylvania~20K0.96×
31Rhode Island~2K0.92×
32Florida~40K0.91×
33North Dakota~1K0.89×
34Missouri~9K0.88×
35Hawaii~2K0.87×
36Kansas~4K0.86×
37Nebraska~3K0.85×
38Oregon~6K0.83×
39South Dakota~1K0.83×
40Iowa~4K0.82×
41West Virginia~2K0.80×
42Montana~1K0.80×
43Vermont<1K0.80×
44New Hampshire~2K0.79×
45Alaska~1K0.78×
46New Mexico~2K0.77×
47Maine~2K0.77×
48Washington~9K0.71×
49Utah~4K0.71×
50Idaho~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Kenny Smith, United States
0.69×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kenny Smith audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kenny Smith audience
#·InterestCategoryAffinity×
01Terrell OwensSports271.65×
02Pimm'sFood & Beverages152.01×
03La Marca ProseccoFood & Beverages50.12×
04Master PMusic & Radio40.26×
05Charles BarkleySports34.86×
06ZakynthosTravel & Leisure33.44×
07Straight whiskeyFood & Beverages21.64×
08StubHubTravel & Leisure21.40×
09Tobias HarrisSports20.00×
10Kevin LoveSports20.00×
11Kurt GeigerFashion & Accessoires17.92×
12NBA StoreShopping17.81×
13Meagan GoodMovies & TV14.70×
14Seth GreenMovies & TV13.61×
15Regina KingMovies & TV12.43×
16Christina ApplegateMovies & TV9.96×
17Sacramento KingsSports8.75×
18Atlanta HawksSports6.73×
19Cleveland CavaliersSports5.59×
20Miami HeatSports5.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kenny Smith audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kenny Smith audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.45×
Urban LifestyleOPEN1.34×
Need for SecurityCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kenny Smith audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
CreativityOPEN0.66×
Pet OwnershipJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kenny Smith have in United States?

Kenny Smith has an estimated audience of 644,074 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kenny Smith fans?

19.6% of Kenny Smith fans are female, 80.4% are male, with an average age of 39.5 years.

03

Which brands do Kenny Smith fans like most?

Kenny Smith fans show strongest brand affinity for Terrell Owens (271.65×), StubHub (21.4×), and Pimm's (152.01×) over the country average.

04

Where do Kenny Smith fans live in United States?

Kenny Smith fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kenny Smith fans also like?

Beyond Kenny Smith itself, the audience over-indexes on StubHub (21.4×), Pimm's (152.01×), Charles Barkley (34.86×), and Master P (40.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kenny Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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