Kenny Smith Audience in United States

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Kenny Smith has an estimated audience of 600,270 people in United States. 19.6% are female, 80.4% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: John Kearns, Birthday Gifts, Israel, Unique Gifts, Nationality.

The average Kenny Smith fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include John Kearns, Birthday Gifts, Israel, with strongest over-indexing on John Kearns (138.58× the country average). Demographically, the Kenny Smith audience skews more male with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person

Demographics of Kenny Smith fans

Demographic split for Kenny Smith audience in United States
MetricValue
Female19.6%
Male80.4%
Average age39.5
Estimated audience size600,270

Audience persona

The typical Kenny Smith fan in United States is more male, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for John Kearns.

Top regions in United States

Top regions ranked by reach for Kenny Smith in United States
RegionReachAffinity
California71,3061.08×
Texas61,0621.18×
New York44,6501.33×
Florida37,9470.93×
North Carolina29,3571.63×
Georgia26,3391.42×
Illinois23,1791.16×
Pennsylvania19,4670.96×
New Jersey19,2371.26×
Ohio18,5881.01×
Virginia16,1271.1×
Michigan15,8141.01×
Arizona15,5081.27×
Tennessee13,1051.09×
Massachusetts13,1021.11×
Maryland12,8681.25×
Alabama12,6571.51×
Indiana12,4261.13×
Colorado11,6471.23×
South Carolina11,3401.26×
Minnesota10,6201.23×
Louisiana9,2771.2×
Wisconsin9,1951.02×
Washington8,9930.75×
Kentucky8,8341.17×
Missouri8,5460.88×
Oklahoma7,0331.06×
Mississippi6,3801.29×
Connecticut6,3201.05×
Oregon5,8480.85×
Nevada5,5940.96×
Arkansas4,5790.93×
Utah3,8850.72×
Iowa3,8130.77×
Kansas3,7740.8×
Nebraska2,3670.79×
Hawaii2,2650.88×
Washington, District of Columbia2,2181.23×
New Mexico2,1660.72×
West Virginia1,9590.7×
Idaho1,8350.61×
New Hampshire1,7680.75×
Rhode Island1,7230.9×
Delaware1,7031.03×
Maine1,4980.7×
Montana1,2070.72×
North Dakota1,0190.83×
South Dakota9420.68×
Alaska8040.63×
Vermont6820.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kenny Smith audience
BrandAffinityCategory
John Kearns138.58×Movies & TV
Birthday Gifts5.35×Kids & Family
Israel3.33×Travel & Leisure
Unique Gifts3.3×Shopping
Nationality2.82×Politics & Society
Graham Greene5.66×Literature
Litter box1.93×Pets & Animals
Minnesota1.6×Travel & Leisure
Elsword14.49×Games
Consequence (rapper)5.24×Music & Radio
Cremona44.22×Travel & Leisure
Shiba Inu5.59×Pets & Animals
sniper ghost warrior16.59×Games
Google Photos1.73×Technology & Electronics
Kansas1.8×Travel & Leisure
Jesse Plemons2.2×Movies & TV
Chili con carne5.1×Food & Beverages
Home staging3.3×Home & Garden
Noodle (Gorillaz)2.08×Music & Radio
JDSU1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kenny Smith audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.5
Early Adopter MentalityPOWER1.33
Sports ActivityPOWER1.18
Career OrientationPOWER1.16
Social Media UsageJOY1.13
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Kenny Smith
CountryShare
United States89.2%
United Kingdom3.4%
Brazil1.7%

See Kenny Smith audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Kenny Smith have in United States?

Kenny Smith has an estimated audience of 600,270 people in United States, concentrated in California and Texas.

What is the gender split and age of Kenny Smith fans?

19.6% of Kenny Smith fans are female, 80.4% are male, with an average age of 39.5 years.

Which brands do Kenny Smith fans like most?

Kenny Smith fans show strongest brand affinity for John Kearns (138.58×), Birthday Gifts (5.35×), and Israel (3.33×) over the country average.

Where do Kenny Smith fans live in United States?

Kenny Smith fans in United States are most concentrated in California (reach 71,306), Texas (reach 61,062), and New York (reach 44,650). These three regions account for the largest share of the active audience.

What other brands do Kenny Smith fans also like?

Beyond Kenny Smith itself, the audience over-indexes on Birthday Gifts (5.35×), Israel (3.33×), Unique Gifts (3.3×), and Nationality (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kenny Smith. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.