Kim Jong-un Audience in United States

Kim Jong-un logo

Kim Jong-un has an estimated audience of 441,580 people in United States. 31.6% are female, 68.4% are male, average age 38.7. Top brand affinities: Stamp collecting, Product design, Hebe, UK garage, Jingoism.

Top brand affinities include Stamp collecting, Product design, Hebe, with strongest over-indexing on Stamp collecting (10.16× the country average). Demographically, the Kim Jong-un audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Category: Politics & Society · Type: Person

Demographics of Kim Jong-un fans

Demographic split for Kim Jong-un audience in United States
MetricValue
Female31.6%
Male68.4%
Average age38.7
Estimated audience size441,580

Audience persona

The typical Kim Jong-un fan in United States is more male, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Stamp collecting.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kim Jong-un audience
BrandAffinityCategory
Stamp collecting10.16×Home & Garden
Product design4.19×Business & Career
Hebe12.62×Home & Garden
UK garage6.95×Music & Radio
Jingoism2.12×Politics & Society
Alaska1.64×Travel & Leisure
3D printing1.93×Technology & Electronics
Buying and Selling Real Estate5.8×Home & Garden
Historic site3.13×Arts & Culture
Electrolyte3.18×Health
Vocal harmony2.98×Music & Radio
Pro-Ject2.6×Music & Radio
Stucco3.9×Home & Garden
Fairy godmother4.54×Literature
La Opinión4.33×News
JDSU1.79×Business & Career
Kendra Scott1.7×Fashion & Accessoires
Goop3.03×Internet & Social Media
Grinch2.28×Movies & TV
Winemaking2.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kim Jong-un audience
TraitClusterScore
Career OrientationPOWER2.48
Risk AppetiteTHRILL1.88
SustainabilityBALANCE1.77
Quality AwarenessPREMIUM1.71
IndividualismJOY1.69
Early Adopter MentalityPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for Kim Jong-un
CountryShare
United States25.7%
India8.2%
United Kingdom6.2%

See Kim Jong-un audiences in other countries

More Politics & Society audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Kim Jong-un. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.