Kitco Audience in United States

Kitco logo

Kitco has an estimated audience of 3,204,134 people in United States. 14.3% are female, 85.7% are male, average age 46.0. Top regions: California, Florida, Texas. Top brand affinities: Litter box, Pillow, N1 road (South Africa), Hypertext, Atkins diet.

The average Kitco fan in United States is 46.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Litter box, Pillow, N1 road (South Africa), with strongest over-indexing on Litter box (1.68× the country average). Demographically, the Kitco audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Kitco fans

Demographic split for Kitco audience in United States
MetricValue
Female14.3%
Male85.7%
Average age46.0
Estimated audience size3,204,134

Audience persona

The typical Kitco fan in United States is more male, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Kitco in United States
RegionReachAffinity
California340,6170.97×
Florida275,8771.27×
Texas197,4170.72×
New York171,4420.96×
Ohio111,5251.13×
Illinois107,1511×
Pennsylvania99,9490.93×
New Jersey93,3791.15×
Arizona88,3831.35×
Michigan86,5181.03×
North Carolina73,1000.76×
Washington62,8760.98×
Colorado61,4911.22×
Georgia52,6130.53×
Wisconsin52,4031.09×
Indiana50,4000.86×
Massachusetts49,5730.79×
Virginia49,1970.63×
Tennessee46,8160.73×
Nevada45,2351.46×
Oregon44,4831.21×
Connecticut41,2721.28×
Missouri38,5140.75×
Iowa38,4221.46×
Minnesota38,1930.83×
South Carolina36,9330.77×
Oklahoma34,9340.98×
Kentucky31,5160.78×
Idaho29,9391.86×
Utah27,7990.97×
Louisiana26,5750.64×
Maryland25,5050.46×
Alabama23,2950.52×
Kansas22,4850.89×
Arkansas22,0280.83×
Maine20,8521.82×
New Mexico19,1831.19×
New Hampshire15,0431.19×
Hawaii13,5290.98×
West Virginia13,2560.89×
Montana13,0521.47×
Rhode Island10,9961.08×
Alaska10,2691.5×
Wyoming10,2402.16×
Nebraska9,4540.59×
South Dakota9,2921.25×
Mississippi8,2970.31×
Vermont5,8971.05×
North Dakota5,6610.86×
Delaware5,5420.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kitco audience
BrandAffinityCategory
Litter box1.68×Pets & Animals
Pillow1.69×Home & Garden
N1 road (South Africa)2.7×Travel & Leisure
Hypertext2.57×Technology & Electronics
Atkins diet2.08×Health
Public speaking1.53×Politics & Society
Artistic inspiration2.27×Arts & Culture
Enfamil2.44×Kids & Family
Final Fantasy VII (Famicom)4.84×Games
Notre Dame Fighting Irish football1.69×Sports
JTV (Indonesia)1.72×
County council1.76×Politics & Society
Overboard (film)2.4×Movies & TV
Cadillac Ranch3.36×Cars & Mobility
Lebanese cuisine2.14×Food & Beverages
Naomi Scott1.54×Movies & TV
Stucco1.6×Home & Garden
Jack Skellington1.75×Movies & TV
Exelon4.21×Home & Garden
Northrop Grumman1.51×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kitco audience
TraitClusterScore
Risk AppetiteTHRILL3.09
Need for SecurityCONSERVATISM2.34
Career OrientationPOWER1.83
SpiritualityBALANCE1.81
SustainabilityBALANCE1.8
IndividualismJOY1.79

Worldwide distribution

Worldwide audience distribution share by country for Kitco
CountryShare
United States91.3%
Germany4.7%
Italy2.1%

See Kitco audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Kitco have in United States?

Kitco has an estimated audience of 3,204,134 people in United States, concentrated in California and Florida.

What is the gender split and age of Kitco fans?

14.3% of Kitco fans are female, 85.7% are male, with an average age of 46.0 years.

Which brands do Kitco fans like most?

Kitco fans show strongest brand affinity for Litter box (1.68×), Pillow (1.69×), and N1 road (South Africa) (2.7×) over the country average.

Where do Kitco fans live in United States?

Kitco fans in United States are most concentrated in California (reach 340,617), Florida (reach 275,877), and Texas (reach 197,417). These three regions account for the largest share of the active audience.

What other brands do Kitco fans also like?

Beyond Kitco itself, the audience over-indexes on Pillow (1.69×), N1 road (South Africa) (2.7×), Hypertext (2.57×), and Atkins diet (2.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.