Kryptonite Audience in United States
Kryptonite has an estimated audience of 367,089 people in United States. 33.2% are female, 66.8% are male, average age 36.5. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Justice, Saving, 3D printing, ABC 7 Chicago.
The average Kryptonite fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Justice, Saving, with strongest over-indexing on Minnesota (1.98× the country average). Demographically, the Kryptonite audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Kryptonite fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 36.5 |
| Estimated audience size | 367,089 |
Audience persona
The typical Kryptonite fan in United States is more male, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 43,591 | 1.08× |
| Texas | 32,142 | 1.02× |
| Florida | 23,903 | 0.96× |
| New York | 20,228 | 0.99× |
| Pennsylvania | 12,487 | 1.01× |
| Illinois | 11,909 | 0.97× |
| North Carolina | 11,216 | 1.02× |
| Georgia | 11,125 | 0.98× |
| Ohio | 10,793 | 0.95× |
| Michigan | 9,648 | 1.01× |
| Virginia | 8,405 | 0.94× |
| Tennessee | 8,008 | 1.09× |
| New Jersey | 7,916 | 0.85× |
| Arizona | 7,741 | 1.03× |
| Washington | 7,612 | 1.03× |
| Indiana | 6,626 | 0.99× |
| Missouri | 6,318 | 1.07× |
| Massachusetts | 6,282 | 0.87× |
| Colorado | 5,954 | 1.03× |
| Wisconsin | 5,795 | 1.05× |
| Maryland | 5,651 | 0.9× |
| South Carolina | 5,650 | 1.02× |
| Minnesota | 5,261 | 1× |
| Alabama | 5,199 | 1.01× |
| Louisiana | 4,991 | 1.05× |
| Oregon | 4,706 | 1.12× |
| Kentucky | 4,639 | 1.01× |
| Oklahoma | 4,273 | 1.05× |
| Nevada | 3,425 | 0.96× |
| Arkansas | 3,380 | 1.12× |
| Utah | 3,153 | 0.96× |
| Connecticut | 3,129 | 0.85× |
| Mississippi | 3,114 | 1.03× |
| Iowa | 3,044 | 1.01× |
| Kansas | 2,935 | 1.01× |
| Idaho | 2,106 | 1.14× |
| New Mexico | 1,895 | 1.03× |
| West Virginia | 1,820 | 1.06× |
| Nebraska | 1,715 | 0.93× |
| Hawaii | 1,450 | 0.92× |
| Maine | 1,322 | 1.01× |
| New Hampshire | 1,248 | 0.86× |
| Montana | 1,152 | 1.13× |
| Washington, District of Columbia | 1,008 | 0.91× |
| Alaska | 932 | 1.19× |
| Rhode Island | 913 | 0.78× |
| Delaware | 849 | 0.84× |
| South Dakota | 831 | 0.98× |
| North Dakota | 821 | 1.09× |
| Vermont | 616 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 1.98× | Travel & Leisure |
| Justice | 2.09× | Politics & Society |
| Saving | 1.87× | Business & Career |
| 3D printing | 1.54× | Technology & Electronics |
| ABC 7 Chicago | 2.3× | Movies & TV |
| WESH | 2.47× | Movies & TV |
| Sinaloa | 1.64× | Travel & Leisure |
| IS (Infinite Stratos) | 1.72× | Literature |
| MK | 1.62× | Music & Radio |
| Boogie-woogie (dance) | 6.33× | Music & Radio |
| Winemaking | 1.62× | Food & Beverages |
| WFTV | 1.94× | Movies & TV |
| JTV (Indonesia) | 1.68× | |
| WSVN | 1.87× | Movies & TV |
| Better Off Dead (film) | 2.84× | Movies & TV |
| Iota Phi Theta | 21.76× | Business & Career |
| Ironmongery | 2.21× | Home & Garden |
| Temple Grandin | 1.62× | Literature |
| Brittney Griner | 1.61× | Sports |
| Nick Jr. (Australia) | 1.56× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.48 |
| Career Orientation | POWER | 1.45 |
| Social Media Usage | JOY | 1.42 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Tradition | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Mexico | 10.7% |
| Taiwan | 10.7% |
See Kryptonite audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Kryptonite have in United States?
Kryptonite has an estimated audience of 367,089 people in United States, concentrated in California and Texas.
What is the gender split and age of Kryptonite fans?
33.2% of Kryptonite fans are female, 66.8% are male, with an average age of 36.5 years.
Which brands do Kryptonite fans like most?
Kryptonite fans show strongest brand affinity for Minnesota (1.98×), Justice (2.09×), and Saving (1.87×) over the country average.
Where do Kryptonite fans live in United States?
Kryptonite fans in United States are most concentrated in California (reach 43,591), Texas (reach 32,142), and Florida (reach 23,903). These three regions account for the largest share of the active audience.
What other brands do Kryptonite fans also like?
Beyond Kryptonite itself, the audience over-indexes on Justice (2.09×), Saving (1.87×), 3D printing (1.54×), and ABC 7 Chicago (2.3×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kryptonite. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.