Lasso Audience in United States
Lasso has an estimated audience of 387,859 people in United States. 53.0% are female, 47.0% are male, average age 32.0. Top brand affinities: Historic site, Progressive rock, Fairy godmother, Product design, Mothercare.
Top brand affinities include Historic site, Progressive rock, Fairy godmother, with strongest over-indexing on Historic site (15.67× the country average). Demographically, the Lasso audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Lasso fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 32.0 |
| Estimated audience size | 387,859 |
Audience persona
The typical Lasso fan in United States is balanced, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 15.67× | Arts & Culture |
| Progressive rock | 6.91× | Music & Radio |
| Fairy godmother | 19.87× | Literature |
| Product design | 3.79× | Business & Career |
| Mothercare | 4.56× | Kids & Family |
| Urban Outfitters | 1.74× | Shopping |
| UK garage | 4.71× | Music & Radio |
| JDSU | 2.48× | Business & Career |
| Pro-Ject | 3.31× | Music & Radio |
| Vocal harmony | 3.54× | Music & Radio |
| Harlow | 9.07× | Travel & Leisure |
| Nebraska Cornhuskers football | 2.75× | Sports |
| Nationality | 1.55× | Politics & Society |
| Governor of Michigan | 5.33× | Politics & Society |
| Queens College, City University of New York | 5.03× | Business & Career |
| Nurse educator | 4.8× | Kids & Family |
| Mathcore | 5.08× | Music & Radio |
| Isometric exercise | 5.52× | Sports |
| Jesse Plemons | 2.14× | Movies & TV |
| Jaws | 3.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.59 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Pet Ownership | JOY | 1.37 |
| Indulgence | JOY | 1.18 |
| Urban Lifestyle | OPEN | 1.14 |
| Early Adopter Mentality | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| Canada | 10.9% |
| Mexico | 10.8% |
See Lasso audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lasso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.